Anuja T. Email & Phone Number

Paris, Fr

Paris, Île-De-France, France

• Developing and executing product marketing strategies in alignment with overall business objectives.• Creating compelling product content, including messaging, collateral, and presentations.• Planning and executing successful marketing releases, including developing launch plans, timelines, and campaigns.• Facilitating collaboration between the product and marketing teams to define and align product marketing goals, ensuring successful execution within established objectives and timelines.• Establishing streamlined processes to enhance internal and external communication regarding new products and updates. Leveraging various digital channels, such as email, social media, and online advertising, to reach target audiences.• Championing the creation and ongoing maintenance of product content, including technical support documentation hosted on ReadMe and helpdesk articles on Intercom.• Ensuring user-friendly website and in-app content through meticulous pre-implementation checks.• Managing website updates, maintenance, and overseeing the creation and optimization of website content to ensure a seamless and engaging user experience.

Paris Area, France

• Responsible for developing and deploying the IT communication strategy for internal IT stakeholders.• Responsible for measurement of content (tests and ROI) to drive more efficiency• Track and report performance metrics and strategize ways to drive more internal traffic from all zones• Instrumental in the launch of the internal committee to bridge the gap between IT executives within different zones about the various high-profile IT/Tech related projects • Responsible for ensuring alignment with new visual identity• Instrumental in the launch of information disseminating newsletter and analysis of engagement in IT • Providing support with strategizing and communications on various cross-team projects with HR, Employee Experience, and Innovation teams

• Collaborated with an eight-member team to market the brand using effective strategies and campaigns.• Successfully partnered with companies like Porsche Center Mumbai, Bloomberg Quint, and Bombay Shirt Company.• Enhanced brand visibility through digital tools like Google AdWords, Website Analytics, and Social Media.• Gained hands-on experience in SEO and contributed to improved online visibility.• Analyzed sales data, both online and offline, to refine brand strategies when necessary.• Cultivated relationships with stylists, fashion teams, and notable journalists for celebrity and media exposure.• Negotiated and managed key accounts with Multi-brand Outlets, selecting collection pieces for distribution.• Oversaw collection photoshoots and post-production activities to align with brand aesthetics.• Supervised content creation for the website, social media, and other media platforms.

Mumbai Area, India

Created marketing collateral for social media and physical stores display systemAssisted in creative direction of photoshoots at various locationsManaged Brand packaging and was responsible for all brandingHandled the company’s online presence and various social media accountsRedesigned and updated the company's website

Bengaluru Area, India

Chennai Area, India

Master Of Science - Ms, Fashion, Design And Luxury Management

Subjects include Fundamentals of Fashion, Marketing, Branding and Brand Equity, Principles of Luxury and Managing Luxury Brands, Customer.

Bachelor Of Design, Textile And Fashion Design