Anuja Bhattacharjya Email & Phone Number

São Paulo, Brazil

São Paulo, Brazil

Actively representing the student body in the marketing divisionAssisting is handling the behavioural lab and subject pool at the university, arranging seminars for PHD studentsAssistant to the primary professor associated with the subject, I was teaching assistant to courses listed below for the last 2 semesters-1. Consumer Behaviour, Graduation in.

São Paulo, Brazil

Management of the brand "Niobium"across the globe, with focus on1. Planning and managing digital media channels promoting the brand, including website, social media and other digital content, with focus on analytics involving SEO, SEM and other specialized tools for better UX experience2. Creating and executing marketing 360 degree plan for brand, based on.

Rio De Janeiro, Brazil

Assisted prof. Rafael Goldszmidt with his course "Design and Analysis of experiments". Primarily guided students with the case studies, submissions and any doubts throughout the course. I also serve as a pathway between the professor and the students, filtering their questions, needs and problems.

São Paulo Area, Brazil

1. Ensuring timely and planned communication to employees using various communication programs2. Creating and managing content for internal and external communication used in the global organization for both Brazil and India3. Ensuring timely press releases, participation and management of company in key events4. Handling social media channels in Brazil.

India

1. Creating specialized content strategies for individual client-based projects2. Focus included extensive market research, designing marketing campaigns, budgeting and CRM3. Led projects for developing marketing reports and strategy based plans by analyzing market data, directly from the field, for diverse segments like FMCG, healthcare, supermarkets and.

New Delhi Area, India

1. Created content and marketing strategy for REDUX- a start-up in the digital education sector, one of the first of its kind in India2. Managed social media channels for REDUX and increased reach to 1000 target audience in 1 month for their Facebook page.2.Planned and boosted audience engagement on social media and website by creating posts and building.

Kolkata

• Examined the Competitor presence & gaps in the Pain Management segment & derived a fresh outlook for “Zandu”
• Studied changing consumer trends both fronts of qualitative & quantitative through digital platforms.
• Identified key opportunity areas & defined the strategy for “Zandu” to rollout in their digital plan
• Prepared detailed cost benefit analysis for Digital implementation.

Shyamnagar

This was a 2 month project which was undertaken during graduation.1.Undertook a project on “Overview of Battery manufacturing Process” with the industrial production team where I understood the battery manufacturing stages and processes2.Suggested changes for increasing the production units

Durgapur Area, India

This was a 2 month training undertaken during graduation.1. Observed and analysed processes at their sinter plant, coke oven, section mill, skelp mill and merchant mill

Visiting Phd. Scholar, Behavioural Research In Marketing

Advisor- Aradhna Krishna

Doctor Of Philosophy - Phd, Consumer Behaviour, Marketing

Activities and Societies: Acting student representative for the Marketing Strategy wing in the academic department. As part of my duties.

Aluno Avulso (Independent Student )- Cmcd, Marketing, 4.2 Gpa

Undertook doctorate level courses in marketing research and consumer behavior across 2 semesters as an independant student.

Pgdm Full Time, Marketing, 4.0 Gpa

Activities and Societies: Society of Gender and Social Ethics- As team leader of the society, arranged multiple self-protection workshops.

Bachelor Of Technology - Btech, Mechanical Engineering