Currently contributing to the research landscape as a dedicated researcher at FGV, EAESP, one of Brazil's premier management institutes, my research interests revolve around experimental studies related to consumer behavior and psychology. Currently, I'm actively engaged in multiple projects, delving into topics such as sensory imagery, consumer responses to sustainability labeling, role of haptics in consumer responses. I'm also open to collaboration with fellow researchers and professors who share similar interests, aiming to contribute valuable insights and advance our understanding in these fields which can benefit communities.I am also an experienced marketing manager, with a proven track record of 5+ years. I have developed and led projects related to digital marketing, branding, analytics and customer relationship management, using content management systems. Key industries I have worked in include FMCG sector, ed-tech sector and the metals, mining & energy sector. As part of my concurrent and previous roles, I am leading the implementation of strategic marketing initiatives aimed at driving revenue and profit growth, expanding into new markets, specifically in Brazil, North Americas and Asia. My analytical acumen enables me to derive valuable insights for these varied markets, while my keen eye for visuals and deep knowledge of consumer psychology have allowed me to craft and execute strategies that increase brand awareness, enhance market share, foster customer loyalty, and drive innovation and sustainability across the organization.I currently live in Sao Paulo, with my husband and 2 adorable cats. I also have interests in learning about international cuisines.