Customer Insights - Segmentation - Targeting - Brand Positioning Strategy - Measurement Marketing

Advanced, one-year, full-time Master’s degree in management for experienced executives

• Business Leadership – P&L, brand and innovation responsibility for $25 million annual revenue business across 6 countries (Saudi Arabia, UAE, Kuwait, Qatar, Oman and Bahrain)• People Leadership – Built a cohesive ‘one team’ for 6-country product launch campaign critical to business• Brand Strategy and New Products to Market – Crafted business case for new strategy and successfully launched 5 products• Customer Centricity – Built as a key capability and source of competitive… Show more • Business Leadership – P&L, brand and innovation responsibility for $25 million annual revenue business across 6 countries (Saudi Arabia, UAE, Kuwait, Qatar, Oman and Bahrain)• People Leadership – Built a cohesive ‘one team’ for 6-country product launch campaign critical to business• Brand Strategy and New Products to Market – Crafted business case for new strategy and successfully launched 5 products• Customer Centricity – Built as a key capability and source of competitive advantage for the challenger business Show less

• Turned around failing business from high double-digit revenue loss to 50% revenue growth within 3 years by correcting profit structure, establishing decision enabling processes and hiring and building strategic partnerships.• Won Organization wide awards: Innovation Award (Cross-functional), Best New Product (marketing team) and Marico Values award (Individual award pan-Middle East) for significantly stretching beyond the defined role

• Successfully relaunched established product Parachute Jasmine (25 million users) by holistically revamping the strategy (product-market fit, media, communication, pricing). Grew brand topline from -3% to 42% in 2 years and delivered 2nd fastest market share gain in the category • Led New Product category to market (children’s hair care) through Parachute Starz range of shampoos, oils, gels. Won Marico wide awards: Innovation Award, Best New Product Launch and Best Marketing Program

• Led team of 14 brand promotion officers on Saffola, Marico’s flagship food brand, to deliver a brand equity strengthening influencer marketing program across India• Awarded Marico’s Best New Brand Launch, Innovation, and Best Marketing Program awards