Anuj Agrawal Email & Phone Number

Washington, Dc, Us

Germantown, Maryland, Us

AEM is the PE-backed parent company of Earth Networks. I lead the Marketing function for the integrated group of 7 acquired companies within AEM, representing over 360 employees.

Germantown, Md, Us

Backed by Sequoia Capital, Polaris Partners, and HarbourVest Partners, Earth Networks is the global leader in SaaS applications and data products for the weather intelligence market. Companies across all industries use our weather solutions to automate decisions regarding risk management, business continuity and asset protection.As CMO of Earth Networks, I lead worldwide strategic marketing for Earth Networks including demand generation, corporate marketing, and product marketing.

San Francisco, California, Us

Sendoso helps companies stand out by giving them new ways to engage with customers throughout the buyer’s journey. By integrating digital and physical sending strategies, companies can increase the effectiveness of their existing go-to-market programs and improve their relationships with customers.

San Francisco, Ca, Us

First Round Fast Track is a program for established tech operators to give back by providing First Round-backed founders and executives with 1-1 mentorship.https://fasttrack.firstround.com/

Advisor to this Human Capital Management (HCM) solution that lets HR teams manage customized well-being programs that have a social impact. Givhero makes it easy to increase employee engagement in wellness programs while advancing Corporate Social Responsibility (CSR), Environmental, Social and Governance (ESG), and Diversity, Equity, and Inclusion (DEI) objectives.

Clarksville, Maryland, Us

Orchestro was acquired in June 2016 by E2Open, an Insight Venture Partners portfolio company.​I led Marketing at Orchestro, including market segmentation, product marketing, demand generation, lead management, inside sales, content marketing, analyst relations, marketing communications, brand development, competitive intelligence, and overall marketing strategy.Orchestro powers demand execution for consumer-driven supply chains. Its adaptive analytics engine makes sense of tens of thousands of real-time data feeds daily, across point-of-sale (POS), consumer sentiment and operational data. The world’s largest brands trust Orchestro’s cloud-native applications to transform their Big Data into better demand execution action plans – across product lines, promotions, retailers and channels.

Atlanta, Ga, Us

Awarded 2012 Chairman's Circle of Excellence, given to the top 1% performers within all of Equifax, Inc.IXI is a leading data, analytics, and SaaS provider, offering clients multi-dimensional market and household insights by integrating a range of proprietary and customer data sources. IXI was acquired by Equifax, Inc. in 2009.

Us

Responsible for product strategy and management of mobile devices for International markets. Activities included partnering with regional marketing teams to understand local market trends and developing requirements for products aimed at a worldwide audience.Developed business plan for content distribution to mobile phones. Plan included market analysis, go-to-market recommendations, P&L forecasts, product requirements, and app developer options. Executed on plan and developed mobile app to stream content to high-end mobile devices.Formulated product development process and led front-end business validation for all new product ideas including concept development, financial modeling, and customer research.

Kansas City, Missouri, Us

Responsible for launch and management of mobile music, messaging, and entertainment products. Activities included detailed business case analysis and creation of product requirements, promotional marketing plans, and content merchandising strategy. During tenure, yearly data revenues grew by over $40 million dollars, raising non-voice ARPU by 27%.Product analytics lead for all 30+ non-voice services. Activities involved definition of key metrics, customer segmentation, ongoing trend monitoring, variance analysis, and executive dashboards. Worked closely with all 4 major record labels in developing promotions with multi-platinum artists for flagship marketing program. Program was tightly integrated into national advertising campaigns and featured in many leading industry publications including Billboard and Wireless Week.Virgin Mobile was acquired by Sprint.

Cellmania was a venture-backed Silicon Valley startup providing SaaS-based e-commerce solutions and mobile website directories to Fortune 500 clients. My role involved definition of platform features and leading client relationships during post-sales implementation projects. Cellmania was acquired by Blackberry.

Santa Clara, California, Us

Defined and led projects building web-based applications to produce highly interactive News & Entertainment experiences for Intel’s flagship marketing program. Applications became most heavily viewed products of the service and propelled division to meet aggressive goal of 1 million registered users for the year. The initiative led to Intel making a significant investment to produce further applications in subsequent years.

Mba, Strategic Management And Marketing

Bs/Ms, Electrical And Computer Engineering