Anuja Mehta Email & Phone Number

Toronto, Ontario, Canada

United States

Greater New York City Area

Greater New York City Area

Anthony Brands is a leading men’s skincare company that develops products with natural ingredients that provide real results. Brands include: Anthony (men’s grooming), Shaveworks (women’s grooming), Emily & Tony (intimate skincare), and Action (beginner - men’s grooming).I was hired as the Digital Marketing Manager with a goal to accelerate the company’s eCommerce to become the number one ‘door.’ In order to achieve this goal, I have been leading and implementing the big picture… Show more Anthony Brands is a leading men’s skincare company that develops products with natural ingredients that provide real results. Brands include: Anthony (men’s grooming), Shaveworks (women’s grooming), Emily & Tony (intimate skincare), and Action (beginner - men’s grooming).I was hired as the Digital Marketing Manager with a goal to accelerate the company’s eCommerce to become the number one ‘door.’ In order to achieve this goal, I have been leading and implementing the big picture strategy across all brands focusing on email, web-exclusive promotions and products, strategic blogger/vlogger partnerships, and SEM. Over the course of the year, I took on additional responsibilities such as product naming, packaging, sales collateral development, and launch plans to support the Sales Team. Accomplishments: -In absence of a Director of Marketing, took charge of projects, campaigns, and product launches to meet deadlines for major retailers such as Sephora, Nordstrom, Ulta & Lord and Taylor. -Recommended and lead a website overhaul to address the lack of mobile responsiveness and brand identity, long site load times, high bounce rate and low return customer percentage, and declining conversion rates. -Grew email subscribers by 30%: 31% increase OR, 141% increase CTR over a period of 6 months. -Proposed and executed a company-wide initiative to make Anthony Brands a personable and education-focused brand by implementing a content strategy and bringing the Founder of the company to the forefront. Show less

Greater New York City Area

Le Vian® designs and manufactures fine jewelry products, retailing them at Macy’s, Jared - Galleria of Jewelry, Kay Jewelers, Belk, Lord & Taylor, and many more. Le Vian takes pride in innovative design, quality of gems, expert craftsmanship, and lifetime value of their products. Promoted to Marketing Manager within two years at the organization; in my new role, I worked hand-in-hand with the CEO to build strong business relationships with all of the above mentioned major retailers. We… Show more Le Vian® designs and manufactures fine jewelry products, retailing them at Macy’s, Jared - Galleria of Jewelry, Kay Jewelers, Belk, Lord & Taylor, and many more. Le Vian takes pride in innovative design, quality of gems, expert craftsmanship, and lifetime value of their products. Promoted to Marketing Manager within two years at the organization; in my new role, I worked hand-in-hand with the CEO to build strong business relationships with all of the above mentioned major retailers. We planned, coordinated, and implemented print marketing campaigns. Then, tracked and analyzed campaign success via reporting that was available on vendor portals. Some of the key metrics included individual SKU sales and percentage sell thru that were part of a print ad, isolated just for the period of the event. Based on this knowledge, future ads and assortments were tweaked for better results. I also took initiatives to strengthen the company’s branding in the digital space by exploring and maximizing opportunities such as dedicated brand shops, email marketing, and social integration. Accomplishments:-Identified the opportunity and launched a Brand Shop on Macys.com and Belk.com with a unique, tailored shopping experience based on Le Vian customers’ shopping patterns which led to a 54% and 45% increase in online sales, respectively. -Proposed repositioning a poor performing brand towards the missing Millennial demographic, which led to an increase in brand sales by 400%.-Initiated and planned the annual Macy’s Email Blast: 14% OR, 32% CTR, 2.27% conversion rate.-Identified the opportunity and launched a Brand Shop on Macys.com with a unique, tailored shopping experience based on Le Vian customers’ shopping patterns which led to a 54% increase in online sales. -Increased Facebook Likes by 80% in 6 months through engaging posts, contests, promoting new collections & local events, and tying in seasonal client “super buys.”http://mcys.co/1AN5jsxhttp://bit.ly/1Kdd1xV Show less

Greater New York City Area

As a Marketing Assistant, I worked directly with the CEO, and with the exec. merchandising team to understand the USP of products and brand differentiation. Learning from the experts, I developed the skills to create tailored fine jewelry assortments by retailer (keeping in mind the target market) by price point. This was an important step in my initiation as a few misfits in an assortment could misrepresent the brand or drive down the sales by SKU, accumulating ‘dead’ inventory for the… Show more As a Marketing Assistant, I worked directly with the CEO, and with the exec. merchandising team to understand the USP of products and brand differentiation. Learning from the experts, I developed the skills to create tailored fine jewelry assortments by retailer (keeping in mind the target market) by price point. This was an important step in my initiation as a few misfits in an assortment could misrepresent the brand or drive down the sales by SKU, accumulating ‘dead’ inventory for the retailer. I also collaborated with internal and external teams assisting in new product development, collection names, and product launch campaigns. Product imagery is vital in creating awareness and interest for new collections; negotiated best prices for photography projects, project managed each batch, performed image quality checks, and developed specs and copy for web. Accomplishments: -Increased web sales by 200% in a year by promoting new trends and collections on partner websites.-Developed the Le Vianese Dictionary, a compilation of over 100 registered trademarks, which helped create a stronger brand presence. -Organized and maintained a database of over 10K high-resolution images by collection, by SKU. Show less

Providence, Rhode Island Area

Marriott International & Renaissance Hotels: -Assisted in execution and evaluation of e-marketing campaigns. Also, researched and compiled a database of competitor marketing activities in order to strengthen the position of the brand in the local markets. In House: -Organized and documented brainstorming sessions with clients and senior management. -Drafted detailed reports of client pitches that enabled the marketing strategy team to develop creative briefs and RFPs.

-In-charge of receiving, sorting and posting job openings on the university website. -Took initiative to design multimedia (print and electronic) campaign materials to promote university events such as the annual Career Expo.-Developed strong interpersonal skills by building a sense of community through educational, social, and recreational programs. -Acted as a para-counselor for students and enforced university policies.

B.S., Marketing

A.S., Advertising Communication

Activities and Societies: Co-President, Aware Alliance Member, President’s Leadership Council Member of the Ad-Club Secretary of the I-Club