Driving the vision of the organization to create a data first approach for every business.Become a Marketing and Analytics Partner driving growth using first party data.Creating solutions and products backed by user centric data using ML and AI to drive market intelligence.

- Managing a team of campaign managers having expertise in varied platforms- Preparing the training content and standard training program for GMP marketing tools- Collaborating with sales team to grow media business

- Managing a team of 40+ members belonging to varied roles in Technical, Analytics, Marketing and Data Management- Nurturing the marketing business and facilitating hiring & training of campaign managers- Heading first ever Digital Media Mandate for the organization- Collaborating with cross-functional teams to grow media business

- Account management of one of the finest Travel industry aggregator of Middle East Asia.- Facilitating the Partner certification by writing two comprehensive partner case studies on Display and Video 360 Services- Managing Insurance, eCommerce Marketplace, Premium OTT Industry Clients for Programmatic and Branding Campaign Services

Implementation of Google tag Manager for analytics tracking on Google Analytics, Google Adwords, Facebook Business Manager, Linkedin Insight, Twitter and Bing Ads Campaign management, dynamic Ad-placement and cost optimization on Google, Social Media Channels.Managing Performance Marketing Program like 91mobiles, Mysmartprice, Grabon, Coupondunia and more.Supervising the team for Link building, Keyword Management, SEM, Social Media Posting, Performance MarketingA/B testing for… Show more Implementation of Google tag Manager for analytics tracking on Google Analytics, Google Adwords, Facebook Business Manager, Linkedin Insight, Twitter and Bing Ads Campaign management, dynamic Ad-placement and cost optimization on Google, Social Media Channels.Managing Performance Marketing Program like 91mobiles, Mysmartprice, Grabon, Coupondunia and more.Supervising the team for Link building, Keyword Management, SEM, Social Media Posting, Performance MarketingA/B testing for Email Marketing using tools like Sendy, EmailOctopus, Campaign MonitorWorking as part of strategic initiatives to drive new business division of e-wallet to add further categories.Understanding the business tactics of marketplaces from Business Head - Electronics Category, Category Manager - Mobiles and Marketing Head of Snapdeal, eBay, Paytm, Flipkart, ShopClues, NaaptolPlanning and executing business expansion to Delhi, Mumbai and Bangalore in addition to HyderabadKeeping track of webpage-level performance parameters such as DOM time and quality scorePreparing the promotional strategy calendar, segmenting the budget and scheduling marketing activities in synchronisation with associated teams.Understanding the core consumer segment using available data on Facebook Analytics, GA and Adwords.Categorisation of customers under multiple funnels to retarget them using Facebook, GDN and RLSA.Managing the project on loyalty rewards program within eWallet for new categories: fashion, food, travel, entertainment by universalizing digital currency across webstoresPreparation of pitch for interaction with stakeholders of the company Show less