Managing website as a product with CMS techprimary focus on New capability development, customer centric design focus, SEO, accessibility and web performance through Martech tools and customer first mindset

Responsibilities:o Product roadmap and strategy implementation for website through Agile development o Gather, refine, and prioritize product requirements from multiple lines of business within GS for centralized content management systemo Own Product backlog and refinemento Work closely with engineering team to groom user stories, improve sprint planning rigor, remove blockers and overall delivery of product enhancements and new featureso Work closely with design and business teams to identify customer pain pointso Work closely with legal and compliance teams to align on compliance, governance and audit practices

Product Manager-Digital Analytics and WebsiteKey deliveries:1. Taking up initiatives to increase website performance using new customer experience technologies like lazy loading, gzip compression, to achieve a 30% decrease in load time (TTI) and 30% increase in organic traffic via SEO2. Managing E2E implementation for “Touch-point net promoter score” - a customer sentiment analysis survey for all digital assets enabling teams to track and improve customer experience incrementally for their assets3. 3rd Party Tag Management and integrations for websiteOther deliveries: > Handling implementation of rich communication services including Google’s interactive messaging services and WhatsApp as a communication channel for customer having 50K user interactions/day in 3 months.Products worked on:-: Adobe Audience Manager-: Adobe Analytics-: Tealium iQ-: Akamai's mPulse-: WhatsApp as a communication channel for business

Project : Sales and Product SupportThe project consisted of pre-sales activities including cold calling, lead generation and quotation formulation as well as on field tasks consisting of meeting clients and product demonstration. Product support consisted of formulating technical compliance and product promotion through website creation and social media marketing.

Project : Safety information management system (SIMS)

User Mapping Module