 Managing campaigns on CPM (Cost per Mile), CPC (Cost per Click), CPV (Cost perVisit), CPV (Cost per View), CPCV (Cost per Complete View), CPUV (Cost perUnique Visits), and CPQV (Cost per Qualified Visits) models through Mobile andDesktop Understanding the campaigns model and end-goals Coordinating with sales teams to understand better, actual requirement ofActivities. Sometimes deal directly with clients to get a clear view of campaignobjectives Planning strategies as per the campaign requirements Helping subordinates in order to setup campaigns on different platforms andresolving issue if they face in any respect of campaign setup over differentplatforms Ensuring to get the planned strategies implemented effectively Sharing briefs with publishers and negotiates over payouts Setup campaign on different DSP’s as per campaign plan or according torequirements Delivering Display, Mobile and Video campaigns through RTB. Delivering RTB campaigns with specific targeting- Geographic locations,Age, Gender, language, Behaviour, Interests, Device, Network connectionsetc and with placement positions- ATF and BTF. Resolving tracking issues of campaigns with advertisers or publishers Identifying rich media solutions and taking care of their setup over differenttracking platforms, publisher websites and DSP’s (If any particular DSP providessuch templates) Monitoring activities timely Optimizing the campaigns for better results Ensuring the delivery to meet campaign’s end goal Providing case studies of campaigns Providing campaign delivery data to finance team for generating invoices toclients/advertisers and release orders to publishers, along with cost sheet (Whichreflects the amount spent during the execution and margins) Lining up new publishers who all are anyhow add strength to the organisation indelivering campaigns.

Experience in the areas of business analysis, product launches, growth strategy, go-to-market strategy, product positioning. Responsible of the Web, E-mail and Social traffic for one of the best Performance Model which is involved in different verticals like Education/Automobile /Gaming/Entertainment.Gained expertise in Digital Media industry and have specialization under different verticals.Publisher Account ManagementKey Account ManagementCPL/Branding Campaigns E-mail MarketingBrand Management(CPV/CPUV/CPC/CPM/POP)

Performance driven digital marketing professional with 4.5 years of experience in building high profile relationships, developing and executing successful up-sells strategies and exceeding corporate objectives. Background in creating highly effective digital marketing campaigns and business development plans. Successful in leading cross functional teams, building and maintaining client relationships, and leveraging core strength to maximize success.SpecialtiesDigital Marketing, Media Buying & Selling, Web & Mobile Marketing, Email Marketing, Affiliate Marketing, Lead Generation,Marketing Research.

In Ibibo group i am handling Education Management Category,Vendor Management, CPL, CPC and CPA Campaigns.

Assisted students in making decisions regarding their educational needs.Conferred with parents regarding the student’s strengths, weaknesses and aptitudes. Advised students about future careers and college plans.And take care of the queries of clients

COM (Leading Education Portal; I am responsible for ensuring the quality services are provided to all students. With this I monitor developmental growth, involvement and recognition of students. I also attempt to provide an environment which is conducive to innovation, positive thinking and expansion of the student's educational horizons. Being responsible for carrying out the duties and responsibilities of this position I make every effort to work with all incoming students, helping them understand various subject areas, and communicating with them to help determine their best educational options.Key Responsibilities:Specialized in Indian orders (Eg. V.N.Bedekar Thane, Mumbai Business School, Ashok Inlead, IIPM, Aditya Institute, Kohinoor Business School, PTU Suryadutta Institute Pune).Deal with clients (Universities and Colleges) and Sales team and according to their requirement leads fulfillment to achieve monthly targets.Organize and conduct training of new hires within the credit and collections departmentCall to the students and to counseling them according to their choice of course, universities and country preferences.Cross selling of the student to the different available universities, courses and colleges in which they meet the criteria.Maintain an average of 95% quality assurance.Excel in working on LMS (Lead Management System) and Compass tool.

Take care of Query,Request and Complains of customers in MTS proccess.