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Anuj M. Saxena is a Advisor and Fractional CMO at Salubrum. He possess expertise in strategy, analytics, management consulting, marketing strategy, financial analysis and 34 more skills. He is proficient in Spanish. Colleagues describe him as "I had the pleasure of working closely with Anuj at TKWW. During my interview process, his probing questions gave me the impression that I’d be working with an intelligent marketing leader with a strong grasp of strategic considerations, and my gut feelings were confirmed and expectations exceeded after joining TKWW and collaborating with him on key marketing initiatives. As a data professional working on high visibility projects for the company, having such a knowledgeable, strategic thinker in the marketing intelligence space as a colleague and collaborator was an invaluable asset to my data science projects. I wouldn’t hesitate to work with Anuj again, nor would I hesitate to recommend him as an enormous value add to any organization looking for a smart, strategic, and empathetic marketing leader whose input empowers his team and collaborators to deliver results that have a positive impact on the business.", "Anuj is a brilliant marketer, data strategist, and storyteller. I was lucky enough to have Anuj as my direct report in the Data Services division of Known, where he helped define what it mean to be a Modern Marketing Firm through research and though leadership. Anuj' biggest strength is his ability to untangle complex and subtle concepts, to distill them down to a coherent point of view, and then to teach them to *anyone* in a way that feels compelling and inclusive. In the time I worked with him, Anuj became an expert in balancing brand & performance marketing, the role of attention in advertising, the multi-currency world of TV, and much more. He delivered outstanding collateral on all of these, from blog posts to slides to internal documentation, and he has always been in high demand across both internal and client-facing teams. Anyone looking to hire Anuj should be confident that he'll be client-ready on day 1, and will bring energy, savvy, and intellect in abundance.", and "Before I directly worked with Anuj, I first met him as part of an internal group focused on promoting creativity among Wunderman Thompson employees. Anuj was one of the first presenters and shared how he connected his expertise in data analytics with his passion for music to pursue a side hustle as a dj. It was apparent from that day that Anuj is one of those rare talents who can bridge the analytical with the abstract. I was very happy to start working with him on a data-driven, behavioral segmentation project on Yankee Candle customers, since he could easily go from a detailed conversation about the data to crafting a compelling narrative on audience personas. It was a challenging project with a tight deadline, and Anuj went above and beyond his role by giving his point of view on related projects, staying late helping me plan the narrative of presentation, and being a great problem solver when it came to addressing the client's needs. I have the utmost respect for him because he not only brings his expertise and experience to the table, but also is a collaborative team player who works well under pressure. I would highly recommend him for any leadership position at a company who wouldn't mind also having an in-house dj around."
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Advisor And Fractional CmoSalubrumNew York, Ny, Us -
Global Head Of Marketing And Customer AnalyticsMoneygram International Apr 2024 - PresentDallas, Tx, Us -
AdvisorSalubrum Mar 2024 - PresentToronto, On, Ca -
Vp, Marketing IntelligenceThe Knot Worldwide Sep 2022 - Feb 2024Chevy Chase, Md, UsDrive marketing strategy and budget allocation decisions through full-funnel performance analysis and deep consumer insight. Pioneer implementation of new capabilities - including media mix model (MMM), customer data platform (CDP), customer lifetime value (CLTV) - that create value through smarter targeting, measurement and optimization. -
Director, Data-Driven MarketingKnown Dec 2020 - Aug 2022Manhattan, New York, UsLed consulting engagements in areas such as media strategy, marketing technology and process optimization, organizational redesign, and analytics solution implementation. Support business development efforts for Media Buying and Data Services functions. Led Known’s thought leadership program, which publishes articles, blog posts and client presentations on the latest marketing research and industry trends. -
Senior Manager, Marketing SolutionsNeustar, Inc. Oct 2019 - Dec 2020Reston, Virginia, UsOversaw delivery of Neustar's identity, data management and data science solutions at major client organizations across CPG and media industries. Built customized analyses to prove value of new offerings and unlock revenue opportunities among existing client base. -
Director, AnalyticsVml Feb 2019 - Oct 2019New York, New York, UsLed client engagements in areas such as audience insights and strategy, creative and content strategy, targeted media planning, data and technology consulting, and marketing measurement and optimization.Clients supported: Nestle, Carnival, Bose, Equinox, Yankee Candle, Coleman, Flonase, Theraflu, Fresenius Kidney Care, Marcus by Goldman Sachs, Johnson & Johnson, Zoetis, TD Bank, Sensodyne, and others -
Associate Director, AnalyticsVml Apr 2017 - Feb 2019New York, New York, UsSee unified description for Wunderman Thompson experience above. -
Manager, Digital StrategyDeloitte Digital Feb 2017 - Apr 2017Usa, UsDelivered digital strategy and transformation engagement at automotive brand. -
Managing Consultant, Strategy & AnalyticsIbm Ix Feb 2016 - Oct 2016Armonk, Ny, UsDelivered advisory services in marketing strategy and enterprise analytics solutions in areas such as go-to-market strategy, pricing analytics and customer journey mapping. Drove multiple successful RFP responses and new business efforts resulting in $4MM+ in new revenue. -
Senior Consultant, Strategy & AnalyticsIbm Ix Oct 2013 - Feb 2016Armonk, Ny, UsSee unified description of IBM experience above. -
Mba, StrategyUcla Anderson School Of Management 2011 - 2013Los Angeles, Ca, UsCompleted full-time MBA program with a concentration in Strategy. Was actively involved on campus (see activities in Education section below) and remain connected to the alumni community. -
Mba Summer Intern, Sales Strategy & TransformationVmware 2012 - 2012Palo Alto, Ca, UsDeveloped sales strategy for key emerging market including account prioritization and coverage model through analysis of internal and market data. Built model to gauge impact of training modules on salesperson performance.Completed summer internship at VMware in September 2012 and resumed full-time MBA program. -
Assistant Vice President, FinanceBarclays Feb 2011 - May 2011London, GbRan P&L reconciliation and reporting processes for multiple trading desks. Developed and presented P&L commentary to senior management on a weekly basis. Represented team in interactions with trading desk, operations, technology and financial control. Acted as an internal consultant, re-inventing reporting processes to increase efficiency and accuracy.Left Barclays in 2011 to pursue full-time MBA. -
Analyst, FinanceBarclays Aug 2006 - Feb 2011London, GbSee unified description of Barclays experience above.
Anuj M. Saxena Skills
Anuj M. Saxena Education Details
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Nyu Stern School Of BusinessMarketing & Finance -
Ucla Anderson School Of ManagementStrategy
Frequently Asked Questions about Anuj M. Saxena
What company does Anuj M. Saxena work for?
Anuj M. Saxena works for Salubrum
What is Anuj M. Saxena's role at the current company?
Anuj M. Saxena's current role is Advisor and Fractional CMO.
What is Anuj M. Saxena's email address?
Anuj M. Saxena's email address is an****@****tar.biz
What is Anuj M. Saxena's direct phone number?
Anuj M. Saxena's direct phone number is +164694*****
What schools did Anuj M. Saxena attend?
Anuj M. Saxena attended Nyu Stern School Of Business, Ucla Anderson School Of Management.
What are some of Anuj M. Saxena's interests?
Anuj M. Saxena has interest in Politics, Education, Environment, Poverty Alleviation, Science And Technology, Arts And Culture.
What skills is Anuj M. Saxena known for?
Anuj M. Saxena has skills like Strategy, Analytics, Management Consulting, Marketing Strategy, Financial Analysis, Corporate Finance, Market Research, Business Strategy, Data Analysis, Finance, Process Improvement, Cross Functional Team Leadership.
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