As a product manager at BFHL, I develop and improve the retargeting and event tracking framework for Aarogya Care, a digital health platform. I have achieved 2x conversions than the normal sales, and further improved them by 30%+ month over month. I also own the entire event tracking for the digital journey of Aarogya Care sales, which helps in understanding user behavior and optimizing the user experience.I have a MBA in Marketing from Bangalore University, and I have over three years of experience as a product analyst and product manager. Previously, I worked at Cuemath, where I created a product health dashboard, analyzed feature metrics, conducted user research, designed wireframes, and simplified the products. I have strong skills in product management, strategy, user flows, user stories, analytical skills, critical thinking, communication skills, data/product/business analysis. I am passionate about creating user-focused and data-driven products that solve real problems and deliver value.