Anukriti Jain Email & Phone Number

Gurugram, Hr, In

Gurgaon, Haryana, India

Job Responsibilities:*Ecommerce Data Analytics*Product Development for the Ecommerce Analysis Tools* Manage relationships with top accounts at multiple levels to build greater partnerships leading to enhanced business* Liaison closely with Product and Solutions team to pitch mScanIt Ecommerce Analytics Tool* Own allocated revenue targets and drive the process to help achieve them* Working on strategies to up-sell and cross –sell to get more revenue from existing clients.About mFilterItmFilterIt is an end-to-end, ‘one stop shop’ for Ad Fraud Detection & Prevention. Our Neutral & Platform Agnostic solutions help customers across all Performance Marketing Campaigns (CPI, CPS, CPR, CPT, CPV/CPC, CPL, CPCV etc.) globally.We combine the latest machine-learning technology with a dedicated team of data scientists and track more than 15+ Fraud Categories, thus helping clients plug leakage in marketing spends and stay ahead of the fraud curve.mFilterIt helps advertisers get a true picture on their traffic and helps them in taking critical decisions related to their media spends such as identifying the appropriate source for a campaign. Some of solutions we provide are:• App Acquisition & Event Fraud Solution• Web Fraud Solution • Search Keyword Fraud Solution• Brand Safety & APK Fraud Tracker• YouTube Influencer Marketing Solutionwww.mfilterit.com

Noida Area, India

Noida Area, India

Direct handling of pre and post digital campaign launch activities such as client education, campaign launch, trafficking, optimization, delivery, reporting, case studies, in-depth analysis and feedback to ensure a holistic and well-rounded brand experience for the advertisers• Working with diversified cost-structured models such as CPM, CPC, CPA, CPL, CPE, CPCV and their hybrids for display and mobile as well as Full-engagement-video campaigns to ascertain meeting of clients' primary and secondary goals• Segmenting, need-assessing, strategizing and assisting in real-time decision making to the clients on the grounds on strong data points by analyzing client objectives and historical performance by applying look-alike models• Collaborating with various teams (Media-planning, Sales, Finance, Creatives, Ad-operations, Business Intelligence and Reporting) on a daily basis to actualize the vision of an advertiser for successful delivery of a campaign in various stages of its life-cycle • Retaining, growing and prospecting accounts on the basis of robust performance, client servicing and genuine understanding of advertiser’s needs • Buoying under-performing or under-delivering campaigns by employing a host of mechanisms and techniques to ensure satisfactory delivery • Assisting clients in programmatic and self-serving technologies as per their needs to provide them sound solutions for their marketing needs

SMM, SEO, Content Management and writing

Master Of Business Administration - Mba, Marketing (Major), Analytics (Minor)

Bachelor Of Technology (Btech), Computer Science

Education record