In this role, I collaborated with Dr. Deepa Mahadevan to develop a cohesive brand identity that effectively communicates their vision and values as a dance initiative balancing tradition, novelty, and ciritical inquiry. My key contributions included designing a logo that captures the essence of the initiative, developing a comprehensive brand color palette and typography to enhance brand recognition and aesthetic appeal, designing digital flyers tailored to specific marketing campaigns, and utilized content strategy to formulate a posting schedule, identifying necessary flyers and ensuring timely and impactful outreach.Through this experience, I honed my skills in visual design and strategic planning, focusing on creating a strong brand presence in the digital landscape.

Product Space is a fellowship organization whose mission is to bring together future leaders in product and cultivate communities while leading with empathy. I was chosen as a product design fellow after a week long recruitment process in which 1 out of 6 fellows were chosen out of 170 candidates. As a product designer, I received mentorship in prevalent design principles and worked alongside a product manager and a product marketer to work on a capstone project.

Design for America is a student-run organization that focuses on solving issues impacting the San Diego community through human-centered design. Through the duration of my time here, I increased target reach of Doors of Change, a nonprofit organization dedicated to transforming the lives of homeless youth in San Diego through website and social media design and content-creation. Partnering with this non-profit encompassed establishing trust with future donors by securing funding through fundraiser planning and execution.

As a Sales Associate, I led and trained a team of 5 sales associates to drive sales and strengthen brand loyalty, as well as named #1 store associate for customer success and conflict resolution by providing strong customer service to customers, increasing customer loyalty and ensuring high rate of repeat customers. The job entailed implementing visual merchandise specific to Polo Ralph Lauren Corporate standards and brand, and launching seasonal campaigns appealing to target customer demographics to restock and decorate the store in under 24 hours. Differentiating customers' needs from wants has prepared me to place importance on the voice of the customer and creating a tailored experience unique to the client.

Starting at the age of 13, I choreographed approximately 60 4-8 minute long Indian classical and fusion pieces for over 180 students aged 3-50; coordinated and directed lighting directors, orchestra, sound directors and dancers for 8 Bharatnatyam (classical dance art form) repertoires; built state-level competitive teams making executive decisions on choreography, theme, music, lighting, costumes, and props for audiences of 500+ members. Directing a performance involving several different moving parts for audiences of hundreds has prepared me to coordinate across a wide range of various functional areas to create a product that resonates with hundreds of end users.

As Outreach coordinator, I executed and headed nearly 50 bone marrow drives in the Bay Area by identifying local events and corporate partners (eg. Cisco Systems, Sankara Eye Foundation, Silicon Andhra Rotary Club, Festival of Globe Federation of Indo-Americans) to increase South Asian and minority populations in the National Marrow Donor Registry. My role included presenting to corporate audiences of 20-500 people to raise awareness around stem cell donations as a cure to blood diseases, cancers, and disorders, as well as revised the stem cell process by creating and playing informative videos during drives, resulting in 35% increase in donor registration. Taking initiative to approach complete strangers and understand their individual stories to join hands to fight for a common cause has prepared me to listen to various users' concerns to devise one common solution.