• Head of Media and artwork planning, marketing and design department and external vendors. Worked closely with the team to ensure consistent brand image.• Responsible for getting various brands on board for collaboration for events and sponsorship - Popular Group, Candyland, Naurus, DOH and many more.• Key role in creating stories, directing webisodes and one-minute videos as a part of content-based advertising for all digital platforms.• Spearheaded the Summer Camp, Winter Camp, Winter wonderland, Aster Summer Fiesta and many more campaigns on Instagram and Facebook that took place in collaboration with renowned mommy bloggers in Pakistan; had 80-90% conversion rate.• Responsible for designing creative designs for all the social media pages and provide marketing collateral.• Designed calendars, brochures, banners, hoardings, standees, flyers, folders, notebooks and prospectus etc. for BTL activation and assist in dealing with vendors for preparation of promotion supplies.• Head photographer and videographer.• Created content, implemented brand and demand strategies to meet targets related to admission; had 80% conversion rate.• Made content plans on monthly basis for digital platforms.• Procurement In charge - Managed administrative logistics of events planning, including contract signing, event booking and event promotions

• Designed calendars, brochures, banners, hoardings, standees, flyers and folders etc. for BTL activation and assist in dealing with vendors for preparation of promotion supplies.• Responsible for designing creative designs for all the social media pages and provide marketing collateral.• Planned corporate video shoot for the brand.• Monitored social media and online sources for industry trends