- Brand Management of several units including book, chat software, finance and quality assurance.- Partial book production including social media management and advertisement, website designing and development of clients and book cover designing. - Clients project management with projects related to social media, websites and courses development. - Complete project management of upwork orders.

Pioneers of providing professional salon services all over Karachi. We are a the perfect solution for all the busy ladies who do not get time to pay a visit to the salon. With professional staff & quality products, Coiffure provides complete grooming and beauty services at client's homes.

• Creation and management of various design services, including resume design, creative writing, book writing, and trademark brand development. This involved designing and maintaining websites, managing social media presence, and creating effective advertising and other marketing collateral.• Implemented reputation management strategies to uphold a positive brand image.• Collaborated with the digital marketing team to develop and execute digital marketing campaigns.• Executed client projects encompassing websites, collaterals, content writing, and social media campaigns. • Led and inspired a team of brand executives, content writers, and production members.

• Corporate Communications: Managed internal and external communication, including Nexus's LinkedIn page, website, magazine, events, and notices. Focused on improving employer branding and company culture.Revamped Nexus career section: www.careers.nexuscorp-ltd.comLaunched Nexus first ever annual magazine: www.nexuscorp-ltd.com/nexusmagazine• Brand Management: Oversaw websites, social media, and reputation management for Nexus's active units: academics, eBooks, and apps. Supported digital marketing with landing pages and ads. Collaborated with SEO team on strategy.• Project Management: Successfully handled freelancing projects, such as logos, brochures, packaging, social media posts, posters, and UI/UX.• Product Management: Led strategy and execution for Nexus's upcoming health-care product, "DocLink“.

As the product owner of Monily, a financial services product providing bookkeeping, payroll, taxation, and CFO services to startups and businesses in the UK, US, and Canada, I was responsible for:• Revamping the website: www.monily.com• Creating and managing social media channels• Implementing a comprehensive SEO plan to achieve 2000 organic audiences on our website• Developing a content calendar for social media and blogs• Producing monthly guides and animated videos• Generating sales-qualified leads through paid promotion campaigns (email marketing, social media marketing, PPC, YouTube ads, and display ads)• Creating visuals and content for paid promotion campaigns• Generating organic sales-qualified leads through community activities, LinkedIn outreach, and cold emails• Utilizing Upwork for project acquisition (averaging $1500 to $2000 monthly)• Conducting marketing research and introducing new services such as White Label Services and Accountant on Demand• Creating end-to-end marketing and sales plans for these services, including audience targeting, webpages, landing pages, emails, social media banners, videos, and marketing collateral• Managing sales for Monily, including hiring, training, performance monitoring, and ensuring call quality and target achievement• Delivering weekly presentations to the CEO on Monily's sales and lead status.

Responsible for setting up and generating sales for the Content Unit of Digi Perfecent. Work included:- Launching and managing online content brand(s) in the US, UK, Canada, Australia and Middle East Market. - Finalizing services, pricing, sales pitches and delivery module.- Ensuring successful and optimized PPC and email marketing campaigns are run by staying in close coordination with the digital marketing team. - Hiring, activation, training and performance evaluation of sales teams to see they are meeting their targets without any miscommitments to our clients.- Hiring, activation and performance evaluation of writers. - Reponsible for marking, reviewing and delivering content orders on time and on quality. - Special attention given to customer relationship and customer retention. - Along with content, my team effectively also handled social media clients of other units of Digi Perfecent.

• Created and managed up to 15 digital brands for Olive, handling websites, social media, SEO, reputation management, and collaterals.• Supported the digital marketing team with effective landing pages and monthly, seasonal, and promotional emails for multiple brands.• Provided real-time sales support by preparing contracts, agreements, proposals, documents, and collaterals.• Managed client projects, including websites, e-commerce sites, mobile apps, animations, social media, content writing, and SEO.• Trained and supervised a 12-member customer support team, ensuring clear communication and timely project delivery.• Reduced chargeback ratio to 1% within two months by establishing and managing a Quality Assurance team.• Managed multiple teams: communication, project management, social media, SEO, content production, and design.• Led sales support teams with targets of 15k for design and social media, and 18k for creative content writing.• Achieved targets through cold calling, PPC leads, and email marketing

As the Marketing Manager, my role was to re-establish their current standing in the market as local interior designers to the country's leading Home Decor and Architectural Company. Responsibilities included:• Devised and implemented social media strategies, managing official channels and executing cross-promotional activities on Instagram.• Executed approved print and digital campaigns.• Revamped the official website: www.asharys.com• Created content for social media, website, and print materials.• Developed four product catalogs with an in-house design team.• Launched Aritco Home Lift, the first-ever Italian smart lift for private homes, through TVC ads, radio shows, print ads, and online campaigns.• Managed day-to-day public relations with agencies for print and digital campaigns.• Handled corporate communications, including producing a bi-annual magazine and providing corporate gifts to architects and interior designers.Achievements - Relaunched corporate website: https://asharys.com/- Wrote content, conceptualized and got the Lookbooks of their 8 product lines designed: https://asharys.com/look-books/- Made content calendar, designed posts and promoted asharys social media channels, increasing fans/followers and engagement: https://web.facebook.com/Asharys-1613382052325069

Successfully launched and managed several online education, design and b2b brands for international clients in the United States, Middle East and European region. Also, generated sales through search engine optimization, social media marketing, email marketing, paid advertising including Facebook, LinkedIn & Google. My expertise and exposure include, but are not limited, to:• Client management and sales facilitation• Lead generation through various channels (paid and unpaid)• Devising persuasive web architectures, design strategies & content for websites• Creating and editing a range of digital and print collateral, including magazines, newsletters, press releases, articles, corporate communications, presentations, etc• Managing and executing social media marketing for clients• Managing and executing email marketing campaigns for clients.Achievements:• Launched various products in B2B and online education industry via proper marketing research and analysis. • Devised, executed and achieved desired results for my brands via Email Marketing, SMO and SMM• Developed the SEO function for generating sales leads which was implemented across the unit and resulted in a 10% improvement in lead generation• Initiated publicity function of the brands through press releases and blogs• Supervised the achievement of online sales of over $50,000 in a month to ensure targets• Made significant contributions to the process management of product development and marketing along with enhancing the optimal completion time of projects

Responsible for online branding and communication of ECOM’s own brands and external clients. Main Responsibilities:Inhouse Brands: - Research,launch and management their new product www.stitchmyfabric.com- 360 degree management of www.labelsestore.com including collaterals, website maintenance, social media management and paid advertisement. Strategies were devised to enhance visitor ratio and online sales. - Corporate Branding of ECOM including their website, social media, presentations and collateral.- Handling Corporate Communications such as their monthly magazine, sales motivational and achievement banners and branding for in-house events.External Clients:- Handling existing client’s digital projects including Khaadi, Generations, EGO, Alkaram, Zenya lawn, Bonanza, Origins, Mausammery, Baroque, . The nature of work includes: Website optimization/Improvements/Revamps Mobile Apps & Facebook stores Promotional activities such as fb advertising and email marketing  Online reputation management including SEO and SMM Constant implementation of strategies to increase online sales- Pitching new clients. Work included: creating media plans, presentations and mockups of websites.Main Achievements: - Promoted from An Executive to Department Head in a period of two weeks. - Successfully launched their new product www.stitchmyfabric.com within given deadline. - In three months tenure, we via our creative designs & good strategies were able to get several new clients on board including Generations, Baroque, NICVD hospital, Origins Kids, Zerrita Flowers and Scentsation. - Successful website launches included:  www.generations.com.pk www.baroquefashion.pk www.wearego.com

Job Responsibilities included:• Development and implementation of the marketing and business plans including creation of brand portfolio, strategies and plans for the business unit growth• Along with Business Development Coordinator identifying and pitching prospective clients, attending meetings, presenting technical and marketing solutions related to web and media after understanding their business requirement• Developing best practices and tools for project execution and management by defining project scope, objectives and deliverables in collaboration with both senior management and customers• Engaging, managing and working with subordinates, facilitating interdepartmental communication and allocating tasks and resources as needed.• Developing and delivering progress reports, proposals and presentations to both internal and external audienceProjects:- Eureka- OP Professionals- Lecole

Job Role included:• Handling various accounts in diversified marketing segments and also supporting the Director Marketing in running and managing his accounts.• Setting up meetings with clients and transforming their business requirements into innovative marketing ideas, delivering creative campaigns and providing technical edge solutions to achieve the most desirable results• Defining client’s project scope and executing it by coordinating with graphics and technical departmentsMajor clients:- NIT - PSO - BankIslami- Engro - PARCO- TOYOTA- ATLAS