Anu Menon

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Fractional Brand and Innovation Marketing Leader @ Sana Jardin
London, GB
Anu Menon's Location
London, England, United Kingdom, United Kingdom
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About Anu Menon

I am a senior leader who is motivated by the vision of creating a better world. More specifically, the impact each of us can have on people and our planet.Fundamental to that, I have a very human approach to leadership. Passion, and drive underpinned by human values of courage, empathy, and honesty. I believe "success" is not just about building strong businesses, but harnessing the potential of people, and the imprint one leaves on another in an interconnected world.From a skills POV, I am extremely strategic, and I have a passion for building strong businesses by: thinking big, crafting a vision with (often) amorphous facts, understanding what consumers truly want, driving innovation, and distilling the drivers of a business to create a vision for growth, and galvanizing a team to deliver commercial results - all underpinned by a solid strategic thought process. I love enabling my team to think big, and nothing excites me more than working with a motivated team to deliver work that truly makes a difference. What I bring to the table is the ability to strategically build a strong business and teams. My approach is holistic (it takes more than one marketing lever), very consumer focused and insights driven. I view marketing as a core business function, a growth enabler, fundamentally playing a role in shaping proposition/positioning, reinventing the future via innovation, shaping product-market fit, pricing, product, and driving customer engagement via a full-funnel/STACKED marketing mix. I am best suited for growth businesses driven by purpose and passion, with room to flex all these muscles. Marketing is not about a debate between 'data-led', or ' the creative-led', its being consumer-led and utilising data/creative/technology to get closer to the consumer. A mix of creative, outside-the-box thinking and getting 'under the hood' with data. I have multi-channel experience (luxury, premium and mass; tech, retail, consumer) across global and local roles. I have experience across the mix: global innovation, brand positioning/brand proposition, marketing; strategy/brand planning, consumer insight research, agency management, brand innovation, product development, acquisition and retention, marketing campaigns, media (digital, print), budget management, and P&L management and Retail Marketing.I love doing what I do best: strategic, innovative work that moves the needle, coupled with a healthy dose of opportunities and lifelong learning.

Anu Menon's Current Company Details
Sana Jardin

Sana Jardin

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Fractional Brand and Innovation Marketing Leader
London, GB
Anu Menon Work Experience Details
  • Fractional Brand And Innovation Marketing Leader
    London, Gb
  • Fractional Brand And Innovation Marketing Leader
    London, Gb
  • Sana Jardin
    General Manager/ Managing Director
    Sana Jardin Sep 2021 - Present
    London, Gb
    Leadership and full business responsibility for a fragrance startup that has its roots in social impact. Through every bottle sold we impact women in our supply chain to become micro entrepreneurs. I lead an amazing team of talented passionate individuals across: Marketing (performance, content, PR etc), Sales, Operations, NPD and Finance.
  • Freelance
    Freelance Marketing Consultant
    Freelance Jan 2018 - Aug 2021
    Freelance Marketing Leader building strong consumer brands that deliver commercial impact. Working with businesses on marketing strategy to team oversight and execution.
  • Atg Auction Technology Group
    Chief Marketing Officer
    Atg Auction Technology Group Nov 2016 - Jan 2018
    London, England, Gb
    Auction Technology Group operates leading online auction marketplace such as the sale room.com that sell arts and antiques on auction. I led a number of strategic and operational projects to grow the business and stem drop off in the funnel related to 1) identifying our core customer 2) CRM to increase sales once we understood customer behaviour 3) brand proposition development to make the saleroom.com more relevant to the core base.
  • Triumph International
    Head Of Marketing Uk
    Triumph International Mar 2012 - Dec 2015
    Bad Zurzach, Ch
    I was brought on board to lead the brand repositioning for Triumph UK which involved 1) creating a powerful brand that was relevant and connected to our new consumer target (changing brand perceptions from a “brand for my mum” to a “brand for me”) 2) injecting strategy and science into marketing activities in order to deliver our business goals 3) setting up (from scratch) a best-in-class marketing team and structure to meet our UK ambitions 4) delivering on sales goals via a robust channel strategy (including Retail Marketing)The role has oversight of the UK and IRE market, across Media, PR, Digital Retail and Wholesale; reports to the UK MD, and is part of the UK Senior Management team.
  • Unilever (Tigi Brand)
    Sr. Global Marketing Manager
    Unilever (Tigi Brand) Jan 2010 - Mar 2012
    Blackfriars, London, Gb
    TIGI is a leading brand in the salon market and was acquired by Unilever in April 2009. This role is a part of Unilever’s newly created Global Marketing Organisation within TIGI: a marriage of TIGI’s unique entrepreneurial culture and Unilever’s strategic rigour.I was responsible for driving and executing post-acquisition brand strategy: global renovation and innovation across several brands to create a differentiated portfolio: BedHead (youth/trends) & Hair Reborn (Luxury)In a short span the TIGI brand development team were known as the innovation engine for the Hair category bringing breakthrough innovation within the category, and challenging speed to market. The role could be divided into 3 broad areas: 1) Brand Proposition Work: Distil and refine the brand proposition at the heart of the sub-brands to guide all brand development work (innovation and communication)2) Innovation: Identify white spaces/opportunities/trends and craft breakthrough concepts for new product launches. This included all innovation fundamentals such as packaging redesign, creation of product stories and consumer testing3) Brand Building: Go-to-market plans for all launches including ATL advertising, online, in store, print, PR. Champion Regional consistency in the execution of Global strategic plans.
  • L'Oreal (Kerastase)
    Senior Brand Manager
    L'Oreal (Kerastase) Dec 2008 - Jan 2010
    Paris, Fr
    Kérastase Paris is L’Oreal’s luxury/premium salon brand and the undisputed market leader in the luxury salon segment • Developed and managed shot-term and long-term brand strategy and marketing activities that are commercially sound, while continuing to build equity of a luxury brand (£20MM in annual revenue)
  • L'Oreal (Kerastase)
    Senior Marketing Manager
    L'Oreal (Kerastase) Oct 2004 - Jan 2010
    Paris, Fr
  • L'Oreal (Kerastase)
    Senior Marketing Manager - Garnier
    L'Oreal (Kerastase) Dec 2007 - Dec 2008
    Paris, Fr
    • Responsible for product innovation and day-to-day brand management of Garnier Fructis Styling Category ($90MM in annual revenue)
  • L'Oreal (Kerastase)
    Senior Marketing Manager - Redken 5Th Ave
    L'Oreal (Kerastase) Oct 2004 - Dec 2007
    Paris, Fr
    Redken is a premium salon brand in the US. Responsible for three Haircolour brands ($67MM) including category leader in US professional market and Colour Accessories
  • Bourjois
    Assistant Brand Manager
    Bourjois 2002 - 2004
    Worked across colour cosmetics category (Eyes, Lips, Face, Nails) within Speciality distribution in the US:
  • L.E.K. Consulting
    Associate
    L.E.K. Consulting Jun 2000 - Jan 2002
    Boston, Ma, Us
    - Helped advise leading Media, Technology, Manufacturing clients, Internet start-ups and Government bodies on various strategic initiatives

Anu Menon Skills

Brand Development Marketing Strategy Brand Management Competitive Analysis Strategy Marketing Market Research Advertising Marketing Communications Cross Functional Team Leadership Go To Market Strategy Retail Management Digital Marketing Fmcg Product Development Marketing Management Integrated Marketing

Anu Menon Education Details

  • Ucla
    Ucla
    Business Administration - Economics
  • Ucla
    Ucla
    Economics

Frequently Asked Questions about Anu Menon

What company does Anu Menon work for?

Anu Menon works for Sana Jardin

What is Anu Menon's role at the current company?

Anu Menon's current role is Fractional Brand and Innovation Marketing Leader.

What is Anu Menon's email address?

Anu Menon's email address is an****@****hoo.com

What is Anu Menon's direct phone number?

Anu Menon's direct phone number is +120372*****

What schools did Anu Menon attend?

Anu Menon attended Ucla, Ucla.

What skills is Anu Menon known for?

Anu Menon has skills like Brand Development, Marketing Strategy, Brand Management, Competitive Analysis, Strategy, Marketing, Market Research, Advertising, Marketing Communications, Cross Functional Team Leadership, Go To Market Strategy, Retail.

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