Anum Reyaz Email & Phone Number

United States

In my current position, I am committed to driving operational excellence through strategic initiatives and empowering cross-functional teams to collaborate effectively. I am responsible for overseeing multiple brands across diverse regions, including the US, UK, and EMEA, while enabling our teams to achieve strategic goals. I focus on optimizing processes through automation, enhancing technology integration, and fostering valuable partnerships.My responsibilities include:Market Trend Analysis and Partnerships: Analyzing market trends to identify and secure optimal partnerships with suppliers and manufacturers, such as leading distributors in the IT hardware industry, ensuring access to competitive solutions that align with business needs and drive operational success.Collaborating on targeted campaigns based on data insights to drive engagement and sales, while staying informed about market dynamics and leveraging supplier knowledge and feedback on current demands and trends in the IT hardware industry. This includes focusing on strategies to enhance visibility and optimize marketing performance, including both paid advertising and SEO.User Experience and Catalog Management: Analyzing website content and optimization metrics alongside catalog management practices, including monitoring price adjustments, data corrections, and new product additions, to ensure a seamless customer journey and maintain a competitive, accurate catalog.Technology Enhancement: Leading the deployment and integration of various platforms to enhance user experience, operational efficiency, and seamless data flow across systems.Quality Auditing: Leading initiatives to establish benchmarks and profile incoming leads, allowing us to tailor our customer service protocols and maximize convenience during onboarding and order placements, fostering recurring customer relationships and increasing revenue.

California, United States

Headed the entire business operations, managing marketing strategies, sales initiatives, and customer support to drive revenue growth and enhance brand presence.Led the planning and execution of marketing campaigns, ensuring alignment with business goals and optimizing performance through data-driven insights.Oversaw website content, design, and user experience, ensuring a seamless customer journey while maintaining an accurate and competitive catalog.Analyzed market trends to identify opportunities and establish partnerships with key suppliers, ensuring access to competitive IT hardware solutions.Managed sponsored events in the US, enhancing brand visibility and engaging with target audiences to drive sales and customer loyalty, while fostering strong relationships with suppliers to promote their products under the tagline "Let us help you sell."Defined inventory management strategies across multiple e-commerce platforms, successfully selling products on eBay, Amazon, and others to maximize reach.Analyzed key metrics, including leads, conversions, and customer feedback, to ensure operational success and continuously improve business strategies.

Led end-to-end execution of e-commerce campaigns and offers for the US, UK, and EU, conducting in-depth product research aligned with business strategies and requirements.Actively participated in industry conferences to establish partnerships and onboard leading affiliates.Monitored live traffic to optimize performance for top industry affiliates, focusing on the sales funnel, including presell pages, landing pages, payment gateways, and CRM integrations.Ensured effective campaign setup by implementing comprehensive tracking through our CRM, facilitating seamless monitoring of sales and conversions.Analyzed daily metrics, including leads, conversions, refunds, chargebacks, and LTV, to ensure monthly sales targets, EPC, and upsell goals were met.Ensured stock availability and timely product delivery, achieving 100% customer satisfaction.Developed strategies to re-engage initially unconverted leads through outreach via calls, chat, and email, as well as implementing effective retargeting tactics with affiliates.

Salt Lake City, Utah

Monitored live traffic to optimize performance for top industry affiliates, focusing on the sales funnel, including presell pages and landing pages, ensuring that conversion targets were met and sales objectives achieved. Maintained continuous traffic flow to drive leads and conversions effectively.

Standardized and implemented Standard Operating Procedures (SOPs) across functional groups.Conducted internal audits to ensure compliance with documented SOPs.Analyzed data streams and validated exceptions to align with established norms.Mitigated inconsistencies and prevented malpractice by implementing robust internal controls.Led the Strategic and Analytic Quality Assurance/Compliance division for contact center operations.Ensured high-quality performance for all international and domestic projects at ePlanet.Designed workflows to monitor, record, and evaluate the quality of customer interactions in the contact center.Ensured compliance with local and international call center regulations.Implemented initiatives to enhance support for clients.Reviewed and assessed the improvement of SOPs.Managed health, safety, and environmental standards for the call center.Monitored facility conditions through CCTV.

Leading Strategic & Analytic QA/Compliance division of contact center operations.Ensure quality and optimal amount of performance for all the International/Domestic projects running at ePlanet.Design general workflow to monitor, record and evaluate the quality of customer interaction in contact center.Develop business processes that incorporate using Quality Management & recording with workforce/performance management.Design and Coordinate with the IT Team to develop an online evaluation portal. Also ensure the necessary amendments in a timely manner via day to day auditing strategy and reporting.To attend internal and client calibration with all the departments (OPS, HR, T&D) and provide constructive feedback on vital areas to the CSEs.Participate in various internal/external training programs to maintain the clients requirements & customers satisfaction.

Implemented close client relationship with Qubee, Augere Holdings.Monitoring Customer & Representative interaction regarding product knowledge & technical issues as per the standard procedures via inbound, outbound, emails, SMS & live chat.Handled the Acquisition of Mobilink Infinity with Qubee –Augere Holdings.Trained resources for Qubee - Augere Pakistan & Bangladesh.Conducted multiple training sessions as per the daily business requirements.

Pakistan

Trouble shooting and Solving customer's internet and network related problems.Monitoring the network performance via M2000 for any outages, abnormality and reporting.