Anunay Verma Email & Phone Number

New York, NY, US

• Developed a scalable A/B test culture. Increased experimentation velocity by 10x over a period of a year. Drove incremental revenue by+10% through actionable insights & recommendations.
• Optimized SEM landing pages through experimentation. Drove +12% increase in landing pages conversion.
• Owned & developed product pricing framework/ strategy.
• Increased SSTK’s transactional product value renewal rate by +5% by optimizing renewal promotional strategies.
• Ran weekly, monthly & quarterly product & consumer business performance meeting presenting to CFO, CRO & CPO. Communicate key insights & recommendations to facilitate data-driven decision-making.
• Collaborated with product to finalize quarterly OKR by optimizing for revenue impact, effort & headcount.

Santa Monica, US

• Developed product annual business plan. Worked cross-functionally across BU leadership to finalize & implement.
• Drove analytics for key product growth drivers & annual OKR setting process. Tracked OKRs against progress on key initiatives in product development and aligned executive group on areas of focus and opportunity.

Santa Clara, California, US

• Improved customer retention & value renewal rates for core lead gen product by +15pp from 69% to 83% over three years by optimizing renewal price through A/B testing.
• Delivered $40M+ incremental revenue over last two years - through price, inventory & fulfillment optimization.
• Led weekly, cross-functional growth meeting presenting to CRO, CFO & leadership driving key trends & insights. Presented recommendations on monetization optimization & forecasted business performance for planning.
• Developed inventory forecasting system from the ground up. Optimized with data science predictive modeling growing available inventory opportunity by 160%. Led data science team to improve lead forecasting accuracy by.
• Led a team of data scientists to develop a ML non-renewal propensity model over a 4-month period. Improved asset renewal rate of Win-back campaign from 2% to 10% resulting in +$4M of incremental revenue.
• Revenue planner responsible for reporting & insights for $350M + worth of product line. Worked directly with CFO to track, report, forecast and optimize the business to meet financial targets.

Santa Clara, California, US

Santa Clara, California, US

Santa Clara, California, US

Chennai, Tamil Nadu, IN

Northbrook, IL, US

Northbrook, IL, US

Evanston, IL, US

Round Rock, Texas, US

Bangalore, Karnataka, IN

Master Of Engineering Management

Be, Mechanical Engg

Education record