I am working as direct sales officer with Fenesta Building Systems (DCM Shriram Group) handling area of western line.Key Responsibilities: • Successfully handling sales, business development and marketing activities of western Mumbai• Generating leads from architects, individual references and showrooms• Marketing and Branding: Leading, Planning and executing Marketing for Mumbai zone while keeping in consideration marketing ROI. Responsibilities include month on month activity planning for lead generation, tracking of leads, follow up, closure• Introducing new products in the markets to the clients and corporate and convincing for conversion • Order Processing: Needed to handle the clients from the instance of lead generation to order conversion to survey to delivery to installation to after sales service and customer grievances• Sales force management: Training & development, mentoring of team members.Key Learning and Achievements• Consistently overachieving the targets and improving the customer conversion ratio for the company• Handling HNI customers, Builders and Corporate• Opportunity to work in a big organization