Anup Karadia Email & Phone Number

Gurugram, Haryana, India

PPC / Google Ads ( Search, Display & Video Ads) / Facebook - Instagram Ads • Managing and responsible for implementing Pay Per Click media strategies for 91 Digital.• Maintain & monitor keyword bids, account daily & monthly budget caps, impression share, quality score & other important accounts.• Plan, optimise, implement and manage paid search campaigns for 91 Digital.• Develop near and long-time paid search strategies and campaigns for 91 Digital.• Work with the content team to ensure landing pages are effectively optimized for all PPC campaigns to ensure maximum ROI and conversion is possible.• Perform keyword research and manage all bid management for the 91 Digital.• Keep up to date with the latest industry trends• Analyse activity and performance of all paid search campaigns and report findings back to the Manager and subsequent 91 Digital.• Manage display network placement lists on Google AdWords & through other contextual advertising platform.• Keep pace with search engine and PPC industry trends and developments.• Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals.• Implement lead generation and conversion campaigns on Facebook, Twitter and Instagram.• Implement retargeting and remarketing campaigns on all social media platforms.• A/B Testing for creatives

Gurugram, Haryana, India

Drive revenue growth through marketing channels - Working with Inside sales team to deliver consistent business growth- Measuring the performance of all activities and campaigns, assess them against goals (ROI and KPIs), and adjust strategy & activities to achieve them- Participating actively in translating customer/market needs into new feature development in our SaaS product.- Understanding our target audience in an extremely detailed manner. Identifying their business challenges, use cases, interests, and preferences- Developing, executing and managing digital marketing strategies for the target markets- Managing all aspects of current and future digital marketing and media, including marketing database, website, search engine optimization, display advertising and social marketing.- Handling responsibility for brand management, content marketing, performance marketing, campaign strategy and launch, digital marketing for SaaSworthy.- Identify key audience growth opportunities and transform these in effective campaigns- Develop and implement marketing campaigns across integrated channels- Optimize campaigns across multiple channels to deliver ROI

Jaipur, Rajasthan, India

• Google PLA Campaigns – Google Merchant Center• Facebook Shopping Campaign: Goal Conversion – Purchase & Catalogue Sales• Instagram Shopping Campaign• App Installation Campaign – (Facebook, Google and Ads servers like Outbrain, Taboola)• Voylla Franchise Model Lead Generation Campaign - (Facebook, Google & YouTube)• Referral Content Syndication for Traffic• Google Display, Google Search, Google Remarketing & Google Shopping Campaign.• Affiliate Marketing (CPC, CPL & CPA).• Email Marketing.• App Push & Web Push (PWA)• Reporting & Tracking Tools: PowerBI, Google Analytics, Facebook Business Manager & Google Ads• App Event Calendar Create and Execute – Generate the offers and work with content & Graphics team.

Jaipur, Rajasthan, India

Job Role and Responsibilities: -Referral: -• Demonstrated partner relations, account management and onboard.• Cross channel content distribution and content marketing.• News API feed integration with news aggregators apps.• Referral partnership collaboration for Patrika:- News Suite by Sony, Google News, Jio Chat, APUS, Flipboard.• Content management with referral existing partners:- UC News, News Dog, SmartNews, DailyHunt, JioNews, NewRepublic, Bytedance, CUPCUT, News360, etc.SEO: -• Optimize content for search engines and drive traffic to Patrika website.• Take SEO friendly content writing training sessions of Patrika digital editorial team member.• Monitor technical search engine optimization issues and help in fixing them.YouTube Channel - Rajasthan Patrika:-• Direction, Coordinate Post Production for Creating new content from existing accounts for YouTube &Facebook.• Channel Branding: Banners, Social Media Links, Cross Video Promotion, Cross Channel Promotion andpromotion of playlists on channel Page & Individual videos.• Responsible for Uploading, Publishing & revenue generation for YouTube channel• To scale up this channel at good ROI for business and making it top contributor in revenue.Facebook Pages - Rajasthan Patrika:-• Make the content distribution FPC for Rajasthan Patrika facebook pages ( Rajasthan State 32 FB Pages ).• Closely working with SMO Team and monitor all the activities of social channel via Crowdtangle and Buzzsumo.Reporting: -• Google Analytics: Unique Visitors, Page Views, Session, Editors Performance, City wise traffic report,rankings, etc.• Facebook AdWords manager, Facebook creator studio, YouTube creator studio.PPC / Google Ads ( Search, Display & Video Ads) / Facebook - Instagram Lead GenerationAds / Push Notification / LinkedIn Paid Campaign:-• Google Display, Google Search, Google Remarketing & Google Shopping Campaign.• Managing and responsible for implementing Pay Per Click media strategies

Jaipur, Rajasthan, India

Setting up and optimizing company pages within each social media platform and managing a high volume of daily social media posts.• Create ads on social media platforms.• Social media campaign & strategic including budgeting planning, content ideation & implementationschedules.• Stay up to date with the latest social media best practices and technologies.• Measure the success of every social media campaign.• Quickly understand, manage, and support initiative that will contribute to the goals and success of client campaign.• Overseeing implementation of the Marketing strategy - including campaigns, events, digital marketing, and PR.• Oversees a comprehensive monthly digital marketing & social media content calendar that aligns with overall marketing initiatives and goals.• Measuring and reporting performance of all digital marketing campaigns, and assessing against goals (ROI and KPIs)• Tracked, reported, and analyzed the website analytics, PPC initiatives, and campaigns.• Optimized copy and landing pages for search engine marketing. Researched and implemented search engine optimization recommendations.

Jaipur, Rajasthan, India

Digital advertising (Facebook/ google search/ display ads/ ppc)• Creating, developing & implementing effective paid search strategies• Executing & optimizing many PPC campaigns simultaneously• Targeting selected audiences through researching keywordsManaging campaign budgets & adjusting bids to optimize the ROI• Set up and continuously optimize digital adverts on Facebook, Instagram and Twitter.• Improve quality score and conversion rates via landing page optimization.• Conduct keyword research using online tools, competitive research, and analysis for keyword expansion and traffic growth• E-mail Marketing (Mailchimp).• Search Engine Optimization (On-page and Off-page Optimization).

Jaipur Area, India

Dr. Tea is a purely natural mixture of herbs, the secret of which lies in ancient Ayurveda. Our research team combined this ancient wisdom with modern technologies to create this revolutionary drink that gives you the gift of a healthier body and mind.The team that brings you Dr. Tea comprises certified Ayurveda doctors with many years of experience in the study of traditional and effective forms of medicine. Combining age old wisdom with cutting edge technology and knowledge, we are proud to offer a product that has the power to transform your life and ensure a healthy lifestyle for you. One sip at a time!The concept behind creating Dr. Tea arises from our philosophy of creating a better world for you. We understand that owing to the hectic lifestyle, one is often unable to give the necessary time to their health. Which is why we have some of the world’s best experts in Ayurveda and naturopathy join forces to bring you a product that can make a difference to your life. Guaranteed!

Jaipur Area, India

• Responsible for Business-to-Business (B2B) sales of services to the Architectural, Engineering & Construction (AEC) industry in the North American market.• New business generation through cold calling, networking & prospecting.• To Build and maintain a sales pipeline based on highly targeted database.• To add & update sales database.• Educate prospects on Company's services offerings & responsible for managing relationships.• Meet a monthly quota for new accounts (along with revenue quota) as well as growing existing accounts.• Forecast business and sales pipeline as required &update management on the status of all prospects.• To be responsible for related knowledge transfer amongst team members.• Identifying new business markets for the organization. • Performing market research and competitive analysis.• Assisting in planning sales programs and organizing Online Presentations.• Attending meetings with CEO and Presidents of AEC firms in US and Canada.• Reporting to: Director of Business DevelopmentSupervising and assessing the activities of sales team.Scheduling meetings with companies and potential clients through Assisting in planning sales programs and organizing Online Presentations.Attending meetings with CEO and Presidents of AEC firms in US and Canada.Research for the development of business.

Jaipur Area, India

CruzeConnect is a Premium Email Marketing Service we have recently launched. CruzeConnect is a full-scale email marketing and email strategy service, created to deliver the most effective email campaigns in conjunction with fulfilling the business goals of your clients.We have partnered with Blue Hornet, which is a Digital River Group Company to bring this Premium email service to India. Blue Hornet is the #1 email service provider to Online retailers worldwide and serves over 4000 brands.Features of the CruzeConnect email solution are Lifecycle Email Messaging Approach, High Delivery Rates, Complete Email Marketing Suite, which includes Strategy Blue Prints, Social Media and Email, Mobile Email, Advanced Segmentation, Complete Reporting, Recurring and Event Based Messaging, Transactional Messaging.