Anup Kumar Email & Phone Number

Lucknow Area, India

East U P

Areas of excellence include:-*Channel Management * Sales & Marketing * Strategic Planning *; Management *Customer Relation Ship Management *Business Development *Product Promotion*Team Super Vision; Area Business Head of U.P (East & Central) Core Competencies:Sales & MarketingMonitoring sales operations of U.P East & Central territory for entire Computer peripheral, Speaker, Home theatre System & Telecom Product like 3G Data Card & Memory Card with an estimated turnover of Rs. 24 crores. Developing sales plans and solutions designed to assure achievement of the agreed to volume, market share and profit objectives.Steering key activities related to BTL marketing.Business DevelopmentConceptualising & implementing strategies for acquiring business from clients and utilising potential of existing accounts. Analysing latest marketing trends and tracking competitors’ activities; providing valuable inputs for fine tuning sales & marketing strategies.Channel ManagementImplementing a consistent methodology for measuring, reviewing and reporting distributor performance on an ongoing basis. Establishing and maintaining relationships with key distributor executives; enabling business growth by developing/ managing channel partners across assigned territories..Team ManagementLeading, recruiting, training & monitoring the performance of team members to ensure efficiency in sales operations and meeting of individual & group targets.Creating and sustaining a dynamic environment that fosters career development opportunities and motivates high performance amongst team members.Major Attainments: Successfully achieved 2nd highest market share in the assigned territory as compared to that of the competitors with in year.Merit of having achieved 110% targets on a monthly basis. Managing a team of 12 members

U.P East); Sales and MarketingAccountable for handling sales and marketing activities for IT products like CRT, TFT Monitor, PC & Notebook. In the assigned region of East UP.Developing marketing strategies to build consumer preference and drive volumes.Channel ManagementIdentifying & networking with channel partners/sub-dealers, resulting in market penetration & reach including monitoring of dealer complaintsEvaluating performance & monitoring their sales and marketing activities.Business DevelopmentInvolved in various promotional activities such as Expeditions, Live Demo, Road Shows, banners, Customers as well as dealers & Sub-Dealers Get-together for maximum market coverage.Conducting competitor analysis by keeping abreast of market trends and competitor moves to achieve market share metrics.Team HandlingManaging a team of 7 membersMajor Attainments: Merit of having achieved 100% targets on a monthly basis. Accredited with MD Award frequently (4 times) for achieving the highest number of targets in 2009.Awarded a foreign trip to South Africa

Sales and MarketingAccountable for handling sales and marketing activities for IT products like Processors, Motherboards. In the assigned region of western UP.Developing marketing strategies to build consumer preference and drive volumes.Channel ManagementIdentifying & networking with channel partners/sub-dealers, resulting in market penetration & reach including monitoring of dealer complaintsEvaluating performance & monitoring their sales and marketing activities.Client Servicing/MISEnsuring maximum customer satisfaction, by providing assistance as well as collecting information of product after use through customer thereby achieving quality norms.Generating MIS reports and presenting the same to the top management for fine tuning business strategies

Sales and MarketingAccountable for handling sales and marketing activities for IT products like PC, TFT MONITOR, & NOTE BOOK. In the assigned region of Eastern & central UP.Developing marketing strategies to build consumer preference and drive volumes.Channel ManagementIdentifying & networking with channel partners/sub-dealers, resulting in market penetration & reach including monitoring of dealer complaintsEvaluating performance & monitoring their sales and marketing activities.

B.C.A

Pgdm, Marketing & It

Higher Secondary; 10+2