Anup Nath Email and Phone Number

• Led staff meetings to delegate tasks, assign workloads and communicate changing priorities.• Improved the website user experience of the website through A/B test to reduce the bounce rate and improving conversion rate by 7%• Communicate actionable information to stakeholders about opportunities or requirements.• Managing GA4, AdWords, Facebook Analytics, A/B Testing & Google Tag• Develop business cases for marketing programs at the proposal stage and make recommendations on marketing tactics.• Integrated process improvements to optimize overall workflow and efficiency.

• Brainstorm new and creative growth strategies within the marketing team to meet business goals.• Online Branding, Social Media Marketing, SEO and website redesigning for better UX / Customer experience improvement• Google Analytics, AdWords, Facebook Analytics, A/B Testing etc• GTM - Deploying Google and third-party tags, Retention marketing, content creation and writing skills.• Creating and monitoring mobile apps and their performances• Analyzing and data visualization and interpreting models using R & Excel• Utilizes A/B testing and multivariate analysis to improve conversion rate of website visitors.• Closely monitored team performance by conducting observations and tracking key metrics, identifying, and managing underachievers appropriately.

• Device the strategies to drive web traffic from social media, paid and direct channels.• Conduct research of user experience and make necessary changes to increase business goals.• Plan and manage the budget of digital marketing campaigns and creating detailed allocation reports• Analyzing and data visualization and interpreting models using R & Excel. • Utilizes A/B testing and multivariate analysis to improve conversion rate of website visitors.• Creating and managing paid campaigns in Facebook & Adwords.• Identify trends and insights, and optimize spend and performance based on the insights

PROJECT UNDERTAKENConfused.com- the UK’s first price comparison website• Brand development & web site traffic growth.• Comprehensive website management in various platforms like “Sitecore”• Analyzing websites in order to help support Business Development• GTM integration, Custom reporting, tracking and optimization • Monitoring KPIs, analyzing dashboard to ensure best ROI and troubleshooting.

• Involved in SEO traffic growth for India's largest telecom service provider "Airtel"• Digital marketing strategy development & execution; GA tracking - both macro & micro conversions• Providing SEO & PPC expertise, competitor analysis, driving social media traffic to the website• Researching and resolving HTML code and content, link architecture and navigation issues• Market research, deck preparation, in-person pitches, and representing at conferences.

• Developing content and meta-tags on regular basis for better SERP• Identifying and implementing strategies for increasing site traffic through organic search listings without being blacklisted• Wrote content to satisfy user intent by being insightful, relevant, and engaging to various target audiences.• Designed website mockups, collaborating with programmers to implement concepts.• Carried out keyword research to determine high traffic potential.• Updated SEO optimizing tasks using content management systems.• Edited content to align with brand and exhibit expertise, authority, and trust to uphold quality standards.• Brainstormed content marketing strategies to boost brand awareness, generate leads and increase sales.• Established clear objectives for marketing initiatives, guiding implementation, tracking and optimization efforts.• Enhanced target market reach through tactical social media advertising.

• Managing and writing content for the travel domain websites• Delivered high-quality written content that was insightful, informative, and entertaining.• Gained deep understanding of industry trends and topics before creating content.• Assessed client briefs, requirements and purpose and tailored content and style to match.• Collaborated with technical experts and other marketing professionals to produce exciting and valuable content.