Anupama Jha Email & Phone Number

Singapore

Ho Chi Minh City, Vietnam

Onboarded enterprise accounts -BOSCH, FERRARI, IQVIA, GEO-TECHNOLOGY, NSW i-Care- Australian Government Account, Indorama Ventures, IVL, successfully completed the pilot test project with P&G for onboarding in 2024, at the regional level within the first year of joining. Delivered highest net SaaS revenue in the region for 2022-24; with high CS score and excellent client relationship.

Vietnam

Responsible for Influencer marketing, Content marketing, Media strategy, and over-looking planning and execution for global accounts – , Shell , Bayer and Jollibee.Led and won Jollibee pitch in 2020.Accountable for media ROI and Brand Health,*Have increased the agency revenue by 3 times on Shell account. Have increased the brand health by +13 points (4 times the KPI) and given brand business results 4 times the committed KPI *Pioneered influencer marketing as well as… Show more Responsible for Influencer marketing, Content marketing, Media strategy, and over-looking planning and execution for global accounts – , Shell , Bayer and Jollibee.Led and won Jollibee pitch in 2020.Accountable for media ROI and Brand Health,*Have increased the agency revenue by 3 times on Shell account. Have increased the brand health by +13 points (4 times the KPI) and given brand business results 4 times the committed KPI *Pioneered influencer marketing as well as content marketing within the agency in 2018/2019.*Initiated Grab partnership with the brand in 2020- first in the region for Shell*Was awarded "Best of the Best Marketing Awards - One to Watch" by Global Shell Marketing Event held in London and Global Shell Brand Forum held in Singapore in January 2020.*Won 9 awards for Shell Advance campaign 2019/20 – 1. Gold at MMA SMARTIES X GLOBAL – Brand Awareness Category 2. Silver at MMA SMARTIES APAC - Brand Awareness Category 3. Silver at MMA SMARTIES Vietnam - Brand Awareness Category4. Silver for Festival of Media APAC – Best Communication Strategy 5. Gold within Shell Global Brand Awards – Global Shell 6. Best of the Best Marketing Awards - Global Shell 7. Silver for Brand Experience and Activation Gongs 2019 – Creative Circle Awards 8. Shortlisted for 2020 Brave Awards 9. Shortlisted for M&M Global Awards 2020 in two categories.10. Shortlisted for MMA SMARTIES Awards in two categories in 2021 Show less

Singapore

Singapore

Brightcom formerly known as Ybrant Digital is a global ad tech company that provides clear solutions in an increasingly complex programmatic ecosystem. Responsible for Business Development, project management and client servicing in Singapore and Vietnam market

Vietnam

• Headed Ureka Media Vietnam Office - Managed the strategic sales for full service digital advertising to deliver increased revenue by 42%.• Responsible for the team performance, operations, business development and P&L of the company. I managed a team of 42 people from HCMC and Hanoi. • We created data driven campaigns through APPNEXUS DSP (Demand Side Platform)and optimized the ad by RTB (Real Time Bidding)Managed strategic sales.

Ho Chi Minh

I led the sales and business development for the CMS software which provides 360 degree digital publishing solution for the publishing and media clients in the Asia Pacific region for Audience Media, later acquired by Zinio• I brought the very first client, Le Media on board. Clients included top publishing brands like , Cosmopolitan, CIO, Good Housekeeping, Grazia, Hello, Marie Claire , BBC, and Femina• I helped clients by providing digital media consultation and various digital… Show more I led the sales and business development for the CMS software which provides 360 degree digital publishing solution for the publishing and media clients in the Asia Pacific region for Audience Media, later acquired by Zinio• I brought the very first client, Le Media on board. Clients included top publishing brands like , Cosmopolitan, CIO, Good Housekeeping, Grazia, Hello, Marie Claire , BBC, and Femina• I helped clients by providing digital media consultation and various digital strategies to engage the audience and increase revenue.• The Company has offices in Asia, Europe and North America. Show less

Vietnam

 Managed 11 people in both planning and buying teams. Responsible to deliver business pitches for Sony and Beiersdorf (Nivea) for local and regional pitches  Accountable to deliver effective brand communication plan to maximise brands message insight, target audience observation, competitive positioning and showcasing opportunities

Vietnam

• Managed accounts of more than 1Million USD by ad spends. • Managed all seven brands of Pepsi, with complete Communication plan and Digital Plan• I was responsible for building the effective brand communication plan based on the brands message Insight, target audience observation, present position of the brand with the respect to its competitors and showing the opportunities in communicating the brand message and its essence to the consumers.• Provided digital marketing plan and… Show more • Managed accounts of more than 1Million USD by ad spends. • Managed all seven brands of Pepsi, with complete Communication plan and Digital Plan• I was responsible for building the effective brand communication plan based on the brands message Insight, target audience observation, present position of the brand with the respect to its competitors and showing the opportunities in communicating the brand message and its essence to the consumers.• Provided digital marketing plan and gave expertise to the Clients in integrating the strategic traditional media plan with tactical campaign through digital media and on ground activation. Show less

New Delhi Area, India

Radio Today Broadcasting ltd is the radio division of the India Today Group. It operates '104.8 FM', India's first talk-based radio station. As a Key Account Manager, responsible for Activation property: Had been given additional responsibilities of international corporate accounts from retail and became part of activation team within six months of joining.• Prospecting, Identifying and developing new customers. Created strategies to develop and expand existing customer sales, which… Show more Radio Today Broadcasting ltd is the radio division of the India Today Group. It operates '104.8 FM', India's first talk-based radio station. As a Key Account Manager, responsible for Activation property: Had been given additional responsibilities of international corporate accounts from retail and became part of activation team within six months of joining.• Prospecting, Identifying and developing new customers. Created strategies to develop and expand existing customer sales, which resulted in a 300% increase in monthly sales.• Established 48 new accounts in a single year through successful client development. • Increased sales volume by adding creative activation plans.• Highest sales achieved amongst peers since joining the company.• Received best achievement awards “2008-09”.• Initiated a weekly ‘career counselling program’ with tie-ups across educational institute disciplines Show less

Patna Area, India

Amaranthus Academy ;its a pre-school founded by me at Patna. The vision is to make exceptional leaders by grooming children in their most formative years, that is, two to five years.Built the student strength from 0-56 in 2 years’ time. Founded and solely managed a kindergarten school for kids in the age group of 2.5- 5.5 years. Researched various pre-schools and then formulated and implemented the business strategy.  Developed the project scope, goals and… Show more Amaranthus Academy ;its a pre-school founded by me at Patna. The vision is to make exceptional leaders by grooming children in their most formative years, that is, two to five years.Built the student strength from 0-56 in 2 years’ time. Founded and solely managed a kindergarten school for kids in the age group of 2.5- 5.5 years. Researched various pre-schools and then formulated and implemented the business strategy.  Developed the project scope, goals and profitability; Planned and executed the teaching methodology at the school. Handled all the issues pertaining to planning, admissions, marketing, business development, teaching and organising functions like kids health show. Recruited and mentored all new personnel thereby ensuring optimum performance. Managed costing, preparation of quotes, negotiation of costs, and vendor selection. Show less

Executive Programme, Global Business Management

B.Sc, Zoology Hons

10Th, I.C.S.E.