RESPONSIBILITIES: Strategic Communications• Conduct stakeholder assessments through top management meetings, customer interactions, mail surveys, questionnaire to identify critical communication needs for all stakeholders• Design and implement Branding and Communication plan for Geocycle India addressing communication needs of B2B customers, government bodies, NGOs and internal employees• Provide inputs based on stakeholder assessments for global Geocycle communication plan• Vendor Management • Drive positive coverage across a broad range of media, including customers, business and advertising trade outlets, Brand Management• Develop indoor, outdoor & informational signage’s as per Brand Guidelines • Develop and refine brand guidelines • Ensure brand adherence & compliance to brand templates • Develop branded tools, POP material,customer kits • Organise and oversee corporate photo & video shoots • Coordinate with design, copywriting & creative agencies Events• Identify, evaluate & participate in exhibitions,trade shows and conferences• Celebrate international eco friendly days at work place• Organise meets for the national sales team & customers • Organise launch events for Geocycle brand & facilities Communications• Develop marketing collaterals – Website, brochure, advertisements, newslette• Develop and manage intranet• Develop key messages for stakeholders• Preparing presentations and internal memo, reports targeted to various stakeholders Training and assessments• Conduct training on brand directives & review programs for sales team Content Management • Leading continuous improvement projects related to content accessibility, usability & completeness • Preparation of content for external & internal publications • Editing , summarizing and presenting daily news related to business in an interesting way • Content and creatives for soon to be planned social media launch

• Drive positive coverage across a broad range of media, including consumer, business and advertising trade outlets• Support and manage the creation of press materials and customer/partner reference programs• Educate users, press, analysts and influencers about ACC waste management services• Prepare briefing materials and presentation for executive spokespeople• Manage external agency relationships• Media monitoring

• Business development activities for waste management agreements• Managing Corporate Key Accounts• Liasioning with regulatory authorities • Interaction with industrial bodies and conglomerates• Business related communications to internal and external stakeholders• Developing brochures / posters / marketing material for waste management services• Providing support for CSR activities related to alternative fuels and raw materials• Interacting with Industrial bodies for communicating AFR department’s policies and waste management initiatives• Research and identification of alternatives for non-renewable natural sources of fuel and raw material for the cement industry• Preparation of techno-commercial feasibility reports for new projects