Driven, creative, passionate marketing communications professional with substantial experience in travel, hospitality and advertising industry. An avid networker professionally has ensured that I have tapped into different streams of the media, constantly exploring innovative means to expand my knowledge of the subject. A skilled communicator capable of interacting and influencing people-cutting across hierarchical levels in an organization with ease. Presently associated with Treks 'n Rapids Private Limited, as Manager - Marketing and Communications.My professional career reflects over 5 years of experience in Marketing Communications, Brand Management, ATL Campaigns, BTL Activations, Digital Marketing, Corporate Communications and PR, Research, Mutually beneficial tie-ups, Product launches and transitioning to and establishing a new positioning for the brand. Deft in producing a continuous stream of profitable marketing initiatives, cost-reducing measures and innovative solutions. Proficient in driving profitability using advanced marketing analysis approach for Market Segmentation, Product Positioning & Promotions Optimization. Key Skills:strategic planning/thinking, brand engagement and awareness, social media marketing, team leadership and management, market research and intelligence, project management, content creation for multiple communications, budget and financial management, change management, CRM management, email marketing and customer engagement.• Product development, innovation, strategy and implementation• Conceptualizing ideas/creative for media communication, steering brand management, advertising campaigns• Conceptualizing design & content for all the branding activities like brochures, advertisements, presentation and promotional materials• Competitor analysis, analyzing target audiences, keeping abreast of media developments, reading market trends, understanding motivations of consumers