Anupam Pathak Email & Phone Number

Gurgaon, India

Noida Area, India

• Building processes to create an effective sales organization; identifying changes in market demand and modifying strategies for expansion of market share & achievement of revenue targets • Setting-up the product vision for the business unit while maintaining 'big picture' focus; evaluating competitor offerings technically & commercially and identifying gaps to deliver according to domain needs with close control on time to market • Preparing marketing guidelines for the… Show more • Building processes to create an effective sales organization; identifying changes in market demand and modifying strategies for expansion of market share & achievement of revenue targets • Setting-up the product vision for the business unit while maintaining 'big picture' focus; evaluating competitor offerings technically & commercially and identifying gaps to deliver according to domain needs with close control on time to market • Preparing marketing guidelines for the product or product line through planning, market research, competitive analysis; adapting product strategy to market requirements; facilitating new product launches and effective product positioning• Driving online traffic, engaging customers, and enhancing brand image through digital marketing best practices such as social media, e-mail marketing, paid search, SEO, and SEM• Analyzing & communicating online brand and product campaign results, tracking conversion rates and making improvements to the website, to raise brand awareness; analysing market trend data utilising Google Analytics• Extending social media presence with a content-driven strategy across on Facebook™, Twitter™, Instagram™, and YouTube™; managing all web marketing efforts and increasing quality lead conversions from all sources, including e-mail campaigns, Payperclick campaigns, paid search, content, organic search & social media• Directing development of advertising campaigns, direct mail, telemarketing, sales collaterals, data sheets, web content, case studies, white papers, direct mail, FAQ, sales and channel training, PowerPoint presentations, so on• Building creative sales tools, including presentations, trend reports, kitted assets, and product data sheets, to communicate effective product value proposition Show less

Noida

Analyzed industry trends and compiled market research data to inform planning and strategy.Managed business finances, including paying vendors and suppliers for products services rendered.Translated business priorities into implementable actions.Lead design and review sessions with technical and business staff.Prepared operational and salary budgets.Facilitated a fast-paced and dynamic entrepreneurial environment.Improved operation procedure between IT provider and… Show more Analyzed industry trends and compiled market research data to inform planning and strategy.Managed business finances, including paying vendors and suppliers for products services rendered.Translated business priorities into implementable actions.Lead design and review sessions with technical and business staff.Prepared operational and salary budgets.Facilitated a fast-paced and dynamic entrepreneurial environment.Improved operation procedure between IT provider and end-users.Reduced office expenses by finding smarter solutions for vendors, suppliers and services. Show less

Noida Area, India

Prioritized daily workflows, including all inbound calls, quotes and sales-related inquiries.Set weekly goals for 12 inside sales representatives.Led cross-functional teams to create impactful messaging, demand-generation programs and sales tools.Oversaw the editorial calendar and lead content creation across all social channels to ensure timely posting.Targeted both offline and online consumers by designing a multi-pronged and comprehensive marketing… Show more Prioritized daily workflows, including all inbound calls, quotes and sales-related inquiries.Set weekly goals for 12 inside sales representatives.Led cross-functional teams to create impactful messaging, demand-generation programs and sales tools.Oversaw the editorial calendar and lead content creation across all social channels to ensure timely posting.Targeted both offline and online consumers by designing a multi-pronged and comprehensive marketing strategy.Created effective messaging using language, graphics and marketing collateral.Directed a successful search engine marketing campaign that utilized solid linking, technical and keyword research tactics.Worked closely with clients to identify their needs and challenges and provide solutions-oriented campaign themes. Show less

•Responsible for Lead Generation, Follow-up, Conferences, conceptualizing, planning, managing all the campaigns. •Responsible for Scheduling Conferences and Meeting, Managing and developing sales through partner channels, Reporting to top management on Sales Pipeline, Working with core RFP responsive team for closing critical sections of proposals, Identification and participation in industry events

Responsible for maintaing relations, and resolving the primery issues of the clinet (Vanity Fair) at my end or escalting the issue to the concerned department/organisation and following it up to make sure that the issue has been resolved . It involved working in collaboration with concerned people of HCL Technologies and IBM Technologies beacuse they were supporting the technical issues of the client.

Providing exemplary service for SBC (now AT & T) internet services process to the end users located in more than 9 countries. Proven ability to train, motivate, and lead successful cross-functional teams of employees by team building,On the Job training (OJT) and new hire training..