Anu Patel Email & Phone Number

California, United States

Berlin, Be, De

- Develop and execute B2B demand generation programs. - Design and implement targeted marketing strategies that significantly increased brand awareness and lead generation in the North American market.- Manage and organize B2B marketing events, workshops, speaking engagements and webinars to boost in traffic and lead acquisition.- Partner with sales stakeholders to create and execute ABM & account-focused marketing initiatives, accelerating the sales pipeline and improving conversion rates.- Cultivate and nurture relationships with partners, media, influencers, and other key stakeholders identifying joint marketing opportunities and securing extensive coverage.- Analyze and optimize marketing efforts using data-driven insights to refine strategies and enhance the effectiveness of marketing initiatives.

Berlin, Be, De

On a mission to create brand awareness and recognition for Micropsi Industries, a robotics software company. We make a product called MIRAI, a first-of-its-kind robot control system that, by way of artificial intelligence, enables robots to learn from humans and act in dynamic environment.

Full-time caregiver for elderly parent in their time of need.

Stanford, Ca, Us

• Developed, strategized, and drove product positioning, messaging, and branding of over 25 programs within the Executive Education portfolio. including Stanford GSB’s flagship executive education program - Stanford Executive Program (SEP), and in-person, live online, and on-demand programs.• Managed, implemented, and distributed strategic content -- concept to execution -- including testimonials, blogs, articles, videos, brochures, email & ad campaigns to deliver unique value proposition for over 25 programs to meet and exceed enrollment and acquisition goals.• Partnered with stakeholders and internal marketing team to contribute to the strategic planning of performance marketing campaigns including digital ad campaigns, landing page optimization, SEO, audience segmentation, and data-driven marketing.• Facilitated and supported seamless new program and product launches, launch strategies, redesigns & re-launches by cultivating strong business partnerships across product, marketing, operations, and program delivery teams.• Built, maintained and managed several key vendor relationships to drive team productivity and boost all program growth.• Built, managed and oversaw marketing event strategy and plan as well as event execution to boost lead generation and lead conversation.

Remote First, Us

• Designed and executed robust go-to-market strategies for a SaaS product that clearly articulated the company's unique value proposition, positioning, and competitive advantage within the highly competitive FinTech industry.• Developed comprehensive buyer personas through extensive customer research and collaboration with Sales, Customer Success, and Product teams. These served as the foundation for effective marketing and sales campaigns.• Produced a high volume of compelling, data-informed content for various digital channels, including website content, case studies, infographics, thought-leader blogs, technical blogs, and email outreach.• Built marketing campaigns that highlighted new product features and technical specifications, driving market penetration, and resulting in increased revenue and customer acquisition.• Effectively led cross-functional collaboration and cultivated positive relationships with clients, key decision-makers, and colleagues across product, marketing, sales, and customer success teams.

New York, New York, Us

• Led marketing strategy and execution for Software Engineering, Cybersecurity, and Data Science programs. Informed organizational decision-making by utilizing data-driven competitive analysis and market positioning to drive student acquisition, regularly achieving and surpassing company objectives and OKRs.• Increased program enrollments by 30% through high-impact marketing campaigns, including engaging webinars and events. Collaborated closely with content, brand, and performance marketing teams to execute the campaigns.• Partnered in the end-to-end launch of Product Design program, developing go-to-market strategy including audience identification, competitive analysis, messaging, and positioning. Oversaw execution of website, marketing content, digital campaigns, and email marketing to achieve a successful program launch and meet enrollment goals.• Led a team of Program Marketing Managers that achieved exceptional results. By fostering a cohesive and effective team environment and developing strong relationships, I was able to motivate and inspire the team to achieve their goals and contribute to organizational success.

New York, New York, Us

• Adapted to a company-wide restructure and excelled in expanded role overseeing campus operations and education delivery in San Francisco, Austin, and Houston. Maintained my responsibilities in marketing while managing a team of instructors and campus managers responsible for Software Engineering, Data Science and UX/UI Design program delivery.• Maintained 8.5+ customer NPS score, delivering exceptional student experience and academic excellence during COVID-19. Created engaging online activities, networking programs, and thriving alumni community of 100+ members across regions.• Led strategic marketing activities in West markets, generating steady flow of leads through partnerships, sponsorships, and multi-channel content campaigns including out-of-home, print, digital, and blog.

New York, New York, Us

• Established Flatiron School as a leading brand in San Francisco, Seattle, Denver, Austin, and Houston through successful planning and execution of go-to-market strategies and content marketing campaigns.• Managed a $1M marketing budget, optimizing spending for maximum ROI. Oversaw paid advertising, campaigns, and digital marketing across multiple platforms. Utilized data analytics and marketing insights to achieve high enrollment and conversion rates with exceptional student NPS scores.• Led a highly effective team of Marketing Managers across multiple regions and partnered with brand, performance, life cycle, content, and PR to achieve organizational objectives.

Los Angeles, Ca, Us

In this leadership role, I manage the northern California and PNW territories for Health-Ade Kombucha. This position frequently involves engaging with potential and current customers through marketing campaigns and regional health & wellness events. I am also responsible for hiring, training and mentoring Area Marketing Managers, Customer Marketing Managers, and teams of Brand Ambassadors to maintain high standards for in-person customer interactions at product demos and events.Likewise, I work closely with the sales team to manage distributor relationships and on-premise customer relationships. I spearhead account management, lead management, and actively manage marketing budgets for NorCal and PNW, as well as creating specific reports for HQ and leaders and being accountable for reaching territory goals.

Los Angeles, Ca, Us

I moved with the company from my prior role in Southern California to start their marketing efforts in the San Francisco Bay Area. I developed field marketing programs, coordinated all regional marketing initiatives (event sponsorships, in-store demos, brand ambassador hiring/training/retention, social media influencer partnerships) and managed the company's regional activations. I also specialized in relationship management with customers and businesses, in addition to scheduling and preparing demos for our brand ambassadors on a weekly basis.

Los Angeles, Ca, Us

In this role, I coordinated all marketing activities for Health-Ade in the Southern California region including event sponsorships, store demos, brand ambassador hiring/training/retention, and managing all Health-Ade regional activations. I built relationships with businesses to incorporate Health-Ade products into activations, events, and customer outreach programs. I also:• Educated and sold via distributors to potential on-premise accounts, retail chains, and new avenues• Scheduled Brand Ambassadors for upcoming events then put together all marketing items/demo kits• Built a social media/influencer network to support brand initiatives

Los Angeles, Ca, Us

As the regional demo coordinator, I oversaw marketing and sales initiatives related to event sponsorships, in-store demos, brand ambassador hiring, training & retention, and regional activations for Health-Ade.

Los Angeles, Ca, Us

As a brand ambassador and product expert, I was committed to exceptional customer success in every aspect of my job, from engaging with potential/current customers to enthusiastically responding to questions and providing in-depth product knowledge about our brand. Specifically, I represented the brand at events and demos, set up the booth, and offered tastings while answering questions, engaging with customers throughout the demo, and submitting post-event analysis to management.

Chicago, Il, Us

In this role, I helped patients obtain the best possible care by processing referral requests from doctors' offices for diagnostic imaging, specialty pharmacy orders, oncology and sleep management. I enjoyed providing top-tier customer service while processing pre-authorizations for outpatient radiological exams, as well as escalating complex requests to clinical teams for further review to ensure we operated within the company's guidelines and HIPPA policies.

Los Angeles, California, Us

In this role, my title was backdrop consultant, but the job was to manage all BackdropLIFT related sales, marketing, sales strategy, and consulting for national and international territories. I managed all aspects of the sales process, from initial contact to post sale-customer service in B2B and B2C environments. I provided in account management, maintained client relationships, built new territories, got referrals, and enhanced the client experience by selling and marketing new products and services.

San Francisco, Ca, Us

In this customer-facing role, I managed the company’s new investment hub that included the bank’s four senior financial advisors and assisted them with marketing and sales of products and services. I also built and maintained a client base through networking, referrals, and corporate events.

Milwaukee, Wi, Us

In this role, I supported corporate sales goals by interacting with clients in discovery meetings, developing client financial plan reports, building investment portfolios, analyzing insurance needs, selling and promoting investment and insurance products and services, tracking client financial success and performance, and providing post-acquisition support.

In this customer-facing role, I met with clients to understand their needs and set up insurance policies.

Minneapolis, Mn, Us

In this role, I was personally in charge of client acquisition and maintenance, creating client financial analysis and planning, and promoting company products and services to meet client needs and goals.• Awarded as one of company’s Best New Financial Advisors for Southern California Region for exceeding sales goals and client acquisition• Received company acclamation for achieving client satisfaction and loyalty through proven excellent client service