Anupaul Debnath Email & Phone Number

Berlin, De

Berlin, Germany

• Owned multi-dimensional marketing planning across products, geographies, marketing channels and customer groups. Created impact analyses and attribution models across channels.• Reported directly to CMO, leading the analytics team and supported in ROI-based decision making by providing guidance on value-creating activities.• Ensured adoption of consistent and relevant business process/methodologies/source data (modelling, assumptions, use of data sources).• Established P&L… Show more • Owned multi-dimensional marketing planning across products, geographies, marketing channels and customer groups. Created impact analyses and attribution models across channels.• Reported directly to CMO, leading the analytics team and supported in ROI-based decision making by providing guidance on value-creating activities.• Ensured adoption of consistent and relevant business process/methodologies/source data (modelling, assumptions, use of data sources).• Established P&L Marketing framework for investors, with a budget of over 1M EUR spend per month on both performance and brand. • Created the analytics playbook and standardized processes for efficiency and business improvements, such as the TV impact technique and brand awareness framework. Show less

Berlin Area, Germany

• Managed and mentored the BI Team to provide BI solutions for business growth in four major departments - Product, Marketing, Finance and Operations. • Defined the BI process in the company in alignment with the overall business strategy. • Engaged in stakeholder management so that BI becomes the one stop shop for all matters data related. • Spearheaded data projects, gathered business challenges, translated solutions and worked in liaison with management and shareholders to take… Show more • Managed and mentored the BI Team to provide BI solutions for business growth in four major departments - Product, Marketing, Finance and Operations. • Defined the BI process in the company in alignment with the overall business strategy. • Engaged in stakeholder management so that BI becomes the one stop shop for all matters data related. • Spearheaded data projects, gathered business challenges, translated solutions and worked in liaison with management and shareholders to take data driven decisions. • Built effective data viz in Tableau to highlight important KPIs. Show less

Berlin Area, Germany

• Successfully set up one true source of data including implementation of proper tracking, debugging and GDPR compliant cookie policies using Tag Manager among other tools.• Managed marketing analytics projects and collaborated with cross-functional teams.• Analyzed, validated and reported data for guiding business decisions through well-defined business KPIs and other relevant metrics.• Formulated and implemented Data & BI strategy for the year 2018-2019.• Developed and… Show more • Successfully set up one true source of data including implementation of proper tracking, debugging and GDPR compliant cookie policies using Tag Manager among other tools.• Managed marketing analytics projects and collaborated with cross-functional teams.• Analyzed, validated and reported data for guiding business decisions through well-defined business KPIs and other relevant metrics.• Formulated and implemented Data & BI strategy for the year 2018-2019.• Developed and maintained effective data related workflows and processes.• Ensured adoption of consistent and business relevant process/methodologies/source data modelling• Supported Marketing in customer acquisition through effective segmentation techniques generation and effective campaign offerings.• Supervised google analytics to advice on SEO, Adwords, customer acquisitions, audience insights and simultaneously driving growth through valuable reports & dashboards.• Drove a culture of clear, transparent and reliable data inside the company. Show less

France

• Illustrated potential improvement areas in digital marketing and recommended specific action plans to be implemented in future.• Significantly improved profitability by assessing client needs and offering tailored solutions.• Conducted heat-mapping, eye-tracking, market research and analysis using tools like Google Analytics (audience, behaviour and conversions), Hotjar, SEO. Aided in UX/UI development of websites.• Benchmarked their websites against its immediate competitors in… Show more • Illustrated potential improvement areas in digital marketing and recommended specific action plans to be implemented in future.• Significantly improved profitability by assessing client needs and offering tailored solutions.• Conducted heat-mapping, eye-tracking, market research and analysis using tools like Google Analytics (audience, behaviour and conversions), Hotjar, SEO. Aided in UX/UI development of websites.• Benchmarked their websites against its immediate competitors in terms of content, commerce and community. Show less

Kolkata Area, India

• Optimized business and marketing efforts through data interpretation and analysis using A/B testing, statistical techniques, BI tools, R and SQL queries.• Supervised data team for streamlining business promotion & marketing process.• Worked as a liaison between the project team and the clients to deliver on project updates, understand new requirements and closure on defects tracking.• Refined regional business marketing and 42% project expansion.

Chennai Area, India

• Experienced in Big Data, ETL (Extract, Transform, Load) processes and Business Intelligence for formulating high functioning databases.• Developed the ETL processes for AT&T data acknowledgement process in Informatica following an agile work model.• Worked on Cognos to develop and create BI dashboards for all the stakeholders involved.• Pioneered in both structural and relational databases for data modelling and data purification.• Championed the quarterly results of Standard… Show more • Experienced in Big Data, ETL (Extract, Transform, Load) processes and Business Intelligence for formulating high functioning databases.• Developed the ETL processes for AT&T data acknowledgement process in Informatica following an agile work model.• Worked on Cognos to develop and create BI dashboards for all the stakeholders involved.• Pioneered in both structural and relational databases for data modelling and data purification.• Championed the quarterly results of Standard & Poor’s ratings project through successful implementation of Business Intelligence. Show less

International Mba, Marketing & Luxury Management

Specialised in Marketing and Luxury management, worked in several multi-cultural groups developing entrepreneurial and leadership skills.

Bachelor Of Technology (B.Tech.), Information Technology

Activities and Societies: Volleyball Team, IMPETUS editorial board, AIESEC, Cognizant Brand Ambassador Specialised in Information.