Drive ticket sales, sponsorship revenue, and content marketing through the development and execution of fan data strategy for the Philadelphia 76ers, New Jersey Devils, and other HBSE properties. Continually progress Fan profiles and implement marketing technologies that personalize our Fans experiences.

Delivered value to organizations through the development, planning, and execution of marketing strategies. Led the delivery of marketing mix and go-to-market strategies, working with client/partners to bring new products to market. Through Identifying key value drivers and competitive positioning, delivered optimal channel mix, messaging, and relevant customer experience to drive demand.

Held roles of increasing responsibility within Merchandise Planning, Platform Development, and Corporate Strategy for an 8 Billion Dollar global multi-channel video commerce retailer.As lead marketing strategist, I drove global strategies where I program managed the development, integration, and governance of customer growth and content distribution initiatives. Key strategies that I delivered were Personalization, Content, Retention, Video Commerce, Merchandising, and Global Branding. Drove Strategy Development and managed Strategic Planning for the enterprise. Strong focus on identifying opportunities through data-driven insights and road-mapping scale-able strategies that yielded growth in customer base. Built corporate strategic framework that informed and aligned to management of portfolio investments and long range financial planning.Completed QVC's highly selective Leadership Development program - the "Leading Edge."

Held Roles of increasing responsibility to deploy, lead change management, design and deliver a Customer Relationship Management tool within the firm. We implemented a tool and a set of processes that enabled account teams to gain a competitive advantage by leveraging the firm's collective relationship capital to win new business and deepen relationships with existing clients.

Led all acquisition and retention marketing efforts. Pioneered the use of CRM in auto retail. As lead administrator of the tool, I managed a team of five to leverage it to execute integrated, multi-channel marketing campaigns. Consistently delivered growth, both from a competitive and same site perspective.

Served as an account lead for a boutique direct marketing firm.Managed daily operations of all direct marketing activities for clients in telecommunications, cellular wireless, energy, and credit card industries. Managed relationships with call center, lead management, direct mail house and other vendors as necessary.Took on special assignment to maximize productivity with partner call centers in India. Led hands-on training, coaching, and data management. Raised productivity and reduced leakage to compete with and become more profitable than partnerships with US-based call centers.

Started as an outbound telesales representative acquiring new credit card customers via phone application. Quickly became a top producing credit card sales specialist. In 1996, Promoted to coach and manage teams of representatives.