Anup Kulkarni Email and Phone Number

• Incharge of the entire P&L, Marketing, Business Development and Product Development.• Develop long term marketing strategies, integrate brand positioning, brand strategy & promotion strategy and implement them , achieving the quantitative objectives of growth, market share & profitability• Generate leads through modern trade, general trade, airport retail, corporate sales, e-commerce and tie ups with various travel agents• Handle new product development and market launch while… Show more • Incharge of the entire P&L, Marketing, Business Development and Product Development.• Develop long term marketing strategies, integrate brand positioning, brand strategy & promotion strategy and implement them , achieving the quantitative objectives of growth, market share & profitability• Generate leads through modern trade, general trade, airport retail, corporate sales, e-commerce and tie ups with various travel agents• Handle new product development and market launch while being responsible for growth strategy planning and managing agencies• Device pricing and pricing strategies with respect to consumer need, product offering and competition, ensuring fair returns for the brand porfolio• Ensure strategy alignment with objectives, lead with an example and motivate subordinates and ensure company’s complicity with legal and business ethicsHighlights• Started the business from scratch with current turnover of INR 1 Crore Show less

Incharge of managing the Brand Identity and Packaging Design projects for the firm. Leading a team of 3 Marketing Executives and managing the Mumbai branch. Responsible for key FMCG accounts including ITC, WIPRO, ABD and TWISSThe Key responsibilities are:• Brand Strategy Development• Market Research and Consumer Insights• Design Direction• Client Serviving• Project Management• Business Development

• Responsible for driving end to end sales in Mumbai Modern Trade accounts.• Handling Key Accounts like Hypercity, Godrej’s Natures Basket and ABRL More.• Managing distributors and coordinating with them to ensure sufficient supply of stocks.• Part of the core the core team responsible for launching 2 new products.• Handling a team of 3 SOs and 20 promoters.• Driving the brand presence through market promotions and BTL activations.• Personnel Development: Leading and… Show more • Responsible for driving end to end sales in Mumbai Modern Trade accounts.• Handling Key Accounts like Hypercity, Godrej’s Natures Basket and ABRL More.• Managing distributors and coordinating with them to ensure sufficient supply of stocks.• Part of the core the core team responsible for launching 2 new products.• Handling a team of 3 SOs and 20 promoters.• Driving the brand presence through market promotions and BTL activations.• Personnel Development: Leading and training the sales force Show less

In charge of Maharashtra and MP states.1. Responsible for Tertiary Sales tracking of Promotions stores and ensuring 100% Achievement of targets.2.Handling Training & Capability building of 130 Activation Executives appointed for in store Merchandising and Promotions for OFF and ON Liqour Trade Channels via team of 11 Supervisors.3. Responsible for Handheld Terminal (HHT) devices based Merchandising, Store Audit and Tertiary Sales tracking.4.. Monitoring performance basis Portal… Show more In charge of Maharashtra and MP states.1. Responsible for Tertiary Sales tracking of Promotions stores and ensuring 100% Achievement of targets.2.Handling Training & Capability building of 130 Activation Executives appointed for in store Merchandising and Promotions for OFF and ON Liqour Trade Channels via team of 11 Supervisors.3. Responsible for Handheld Terminal (HHT) devices based Merchandising, Store Audit and Tertiary Sales tracking.4.. Monitoring performance basis Portal based Reports and MIS generated on the Data pooled from HHT's 5. Responsible for fixing Permanent Journey plans of Sales and Promotion staff and ensuring 100% Adherence via online tracking.6. Designing KPI's for front line Sales and Promotion staff for achieving Visibility and improving Outlet Run rates.7. Implementing review mechanisms in coordination with client sales team for Month on Month performance improvement.8. Ensure 100 % utilisation of Man days by monitoring device based Attendance, Outlet Coverage and Store In and Out time.9. Performing field visits for On the job training, hygiene check and KPI adherence of Activation ExecutivesSignificant Achievements:> Rolled out the New Activations business for USL in both West and South region. Show less

1.Executing sales of PureIt Water Purifiers across Modern Trade Channel in Mumbai, Thane and Navi Mumbai.- Understanding the product range and ensuring the appropriate sales approach is followed.- Alignment with HUL team to drive off-take targets.- Resolving issues relating to product listing, permissions, damaged returns, - Personnel Development: Leading & training sales force- Assessment of the promoters and RAG analysis every quarter to identify the weak links in the… Show more 1.Executing sales of PureIt Water Purifiers across Modern Trade Channel in Mumbai, Thane and Navi Mumbai.- Understanding the product range and ensuring the appropriate sales approach is followed.- Alignment with HUL team to drive off-take targets.- Resolving issues relating to product listing, permissions, damaged returns, - Personnel Development: Leading & training sales force- Assessment of the promoters and RAG analysis every quarter to identify the weak links in the system.2. I was a part of the core team to set up tertiary sales and promotion activation teams in the South and West regions for USL - Diageo. My responsibilities included:- Maintaining standards of visibility & sales for the company’s entire product range across stores- Personnel Development: Leading & training sales force- Execution of market key promotions to perfection Show less

During the internship, the projects undertaken by me were:•Brand Integration of different brands with the digital platforms of MSN and Dainik Group•Developing a 360 degree marketing plan for Reliance Jewels.•Designing print driven campaigns for Vodafone Mclaren F1, Neutrogena and Godrej Nature’s Basket to create awareness and increase sales.•Developing BTL Strategies for Kit Kat and Ceat Tyres for customer engagement in Reliance Retail outlets.•Conducting Market Research in… Show more During the internship, the projects undertaken by me were:•Brand Integration of different brands with the digital platforms of MSN and Dainik Group•Developing a 360 degree marketing plan for Reliance Jewels.•Designing print driven campaigns for Vodafone Mclaren F1, Neutrogena and Godrej Nature’s Basket to create awareness and increase sales.•Developing BTL Strategies for Kit Kat and Ceat Tyres for customer engagement in Reliance Retail outlets.•Conducting Market Research in the Reliance Retail premises to find out the reasons for the food court incurring losses inspite of the heavy footfall in the mall and suggesting measures for increasing the profitability. •Intellectual Property creation for Swades Foundation,a CSR Foundation by Ronnie and Zarine Screwvala. Show less

My responsibilities included negotiating and following up with societies and converting leads into deals. I was responsible for the communication and coordination between the society and the builder, architect and lawyers.