- Conceptualising Digital Media strategy via social media handles, SEO, influencer marketing, Hybrid events, webinars, etc. - Management of social media assets - creating and managing topical content such as memes, reel, interactive stories. Organic growth of handles and increasing followers as well as engagement.- Creative strategy - Creating styleguide, templates and themes as per each client- Promotion via digital PR, influencers and boosts- Creating & implementing special campaigns as per the client's objectives Clients - Uttar Pradesh Poshan Mission - under the directive of Department of Women & Child Development, UPTulasi Healthcare - Leading mental healthcare rehab hospital and clinicsKanodia Cement - Big Cem Cement and Concrete Gold CementGreen Bajaj - Dealership of Bajaj Auto in FaridabadOff Road Adventure Zone - North India's biggest Adventure zoneRotary India District 3110Transformation Series – A JV between Milind Soman, Speaking Minds & idenceBDS,

- Develop innovative and creative ideas- Conceptualize digital led strategies and solutions to address client/brand requirements- Acquire new clients by pitching various value propositions

Exam Warriors – Book written by PM Narendra Modi. Associated for technology and knowledge solutions. My role - - Social Media Solutions and Management - Working with various publishers for regional releases & distribution, - Managing on-ground launchesYoga with Modi – 3D animation of PM Narendra Modi doing 17 key Yoga Asanas. Associated for the entire project - from conceptualization, agency management, production, release to social media management. Coordinating launch and distribution. Mann Ki Baat Book – Working with publisher for regional releases & distribution and coordinating for key launches.

1. Key client handling - servicing key accounts of the organisation 2. Brand Solutions - creating innovative solutions for upselling to current clients and pitching for new business3. Business Solutions - creating new concepts for building business verticalMyGov.in – Leading the project as MyGov Social Media Agency.- Creating solutions and executing content ideas via documentaries, TV shows, short videos, social media creatives. - Social Media team recruitment and handling- Overseeing the team that was handling Social Media and YouTube channel. Creating content strategy, coordinating with creative team for designing and script writers as well as copywriters for the copy text. Translators for translating the content in key regional languages. PCRA – Handling the entire Saksham 2017 Social Media Campaign campaign including ideation for interesting solutions, executing the solutions and managing social media assets.Agency Management.Leading team for brand solutions, creative solutions and servicing.

Providing brand development/engagement solutions via Integrated Network Solutions (INS) vertical which include -1. vivo Smartphone - Brand launch of vivo Smartphone in India, Marketing & Promotion espl amongst key TG (18-30yrs) including planning integrations & executing of sponsorships in on-air and onground properties, agency and vendor mgt, competition analysis, and working on production/creative services.2. LIVE, Viacom18 - Integration mapping across onground, onair and digital for key clients in various music properties including Vh1 Supersonic, MTV Bollyland, Emerge, MTVi Xtreme, etc.

Proposing customized solutions & integrations to brands via MTV’s strong youth platform of on-air, onground & digitalDeveloping relationships with brands, advertising agencies, digital agencies, manufacturers and retailers.

 Extending MTV, MTV Roadies and Nick toon characters on to products & services Planning, research and background study for each product line to identify USP for the new line  Branding of the range Developing the new line via retail partnerships, events, PR and promotion via ATL/BTL

 Set-up License India - brand ownership and providing the vision, mission, goals and strategies Built the brand across the licensing industry worldwide via various marketing strategies including ATL, BTL & digital markering Set up the role of the division via 3 key verticals – o Print – which would be responsible for India’s first brand licensing portal, print magazine and e-newsletter o Events – which would hold events across the country to create business networking platform for brand licensing o Consultancy – which would represent Indian and international brands and develop brand extensions for them. Organized various exhibitions, seminars & events  Managed a team of 4 people in Delhi

 Building Hong Kong, Stuttgart and Ohio as a brand in India. Promoting Hong Kong as a key trading route from China for Indian importers/exporters Promoting State of Ohio as a manufacturing destination for leading Indian manufacturers Organizing BTL activations of various kinds - delegations, networking sessions, business matching forums, etc. as promotion tools.  Reaching TG via electronic and tele marketing. Developing market intelligence reports & newsletters on various Indian industry sectors Building relationships with various Ministries, trade bodies & associations. Managing a team of over 10 people located in Delhi and Mumbai

 Designing the intranet structure and marketing the same amongst the barristers. Coordinating with the technical team and content writers to regularly update the intranet. Creating and implementing strategies for making the Intranet usage popular among the Barristers & providing latest information as required by barristers.

Business development & Marketing