• Performed in-depth competitor reviews to check competitor activities with ad placement, keyword use, placement bids and landing pages.• Built, implemented and updated effective SEO strategies.• Maintained continuous check on [CPC], [CTR] and [CPL] metrics, optimizing and enhancing campaigns based on current trend data.• Helped clients develop website portals and social media pages to promote businesses.• Produced and submitted weekly reports outlining progress against KPI objectives.• Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments.• Worked with [B2B & B2C] customers to understand needs and provide SEO/SEM Suggestions.• Collaborated with client team to investigate critical SEO-related issues and provided impactful solutions.• Managed SEO campaign expenses, estimated monthly costs and reconciled discrepancies to maximize budget.• Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.• Executed tests, collected and analyzed resulting data, and identified trends and insights to achieve maximum ROI in paid search campaigns.• Researched and analyzed competitor website and advertising links to gain insight into new strategies.• Incorporated XML sitemaps, robots.txt files and 301 redirects to facilitate search engine spidering, crawling and indexing.• Maintained Google and Bing Webmaster Tools accounts and monitored for crawling and indexing issues.• Planned, ran and analyzed client PPC initiatives and campaigns to increase sales, generate leads and promote brand awareness.• Optimized copy and landing pages for search engine marketing by [Keywords] and [CTA] to achieve [Conversions]