Anup Shahu Email & Phone Number

Mumbai, Maharashtra, India

More extensive role, looking over the key-brands of the agency, guiding the Blokes to raise the bar, high!

Mumbai, Maharashtra, India

- Collaborating with the higher management to establish streamlined processes across departments for efficient workflows.- Managing key accounts and crafting impactful campaigns.- Primary point of contact for clients within the Social Media, Performance Marketing, and Website Development departments.- Collaborated with the team on brand strategies, tailoring approaches to diverse platforms and current market demands.- Organised monthly content shoots dedicated to Social Media promotions.- Supervising a team consisting of 2 Account Executives and an intern.- Strategically promoting additional essential services such as PR, Performance, and Website Development to current clientele.- Achieved successful campaign launches on Social Media, enhancing brand visibility.Key Brands: Eritaaj, Speed Kitchen, BeDesi, Zenzo, JK Diamonds Institute, Space Valet, Olivia Beauty IndiaCreator: Nikii Daas

Mumbai, Maharashtra, India

Mumbai, Maharashtra, India

- Interacting with clients, understanding briefs, campaign management, client servicing, month-to-month assessment and discussing solutions to improve the brand's situation.- Strategizing on monthly Digital Marketing plans to drive revenue and brand awareness.- Manage and oversee the team (various departments) to execute the projects and offline campaigns and activities that might be required as per the promotional strategy.- Supervise the execution and responsibilities of the internal Account Management team.- Monitor and analyze media trends in order to deliver successful campaigns for the brands.- Monitoring daily task lists of team members (Account Management).- Take regular feedback from the client regarding the quality of work and areas of improvement.Key Brands: MerlinWand, Classcard, ZOLV Life, Avdel India, AVCARE

Mumbai, Maharashtra, India

- Understanding the briefs from clients, developing content and executing it on the various digital platforms (Facebook, Twitter, LinkedIn, Instagram) as well as any offline campaigns and activities that may be necessary in accordance with the promotional plan.- Creating a monthly statistical report to show the client how their brand progresses.- Providing proactive services to clients in order to maximize satisfaction.- Coordination with internal departments such as Tech, Media, SEO, Design and Motion Picture Production for all brand requirements from planning to execution, as well as team follow-up.- Developing and implementing brand strategies, content, and advertisements for brands across digital assets.- Upkeep brand profiles across all Social Media channels.Key Brands: Neobael, ZOLV Life, Root Natural, Avdel India, AVCARE

Mumbai, Maharashtra, India

- Collaborating with the internal team (Copy & Design) to execute the creatives for the brandsProviding creative Media Solutions along with the team.- Engaging in extensive competitor research to understand their brand communication and digital content.- Managed a team (Design, Copy and Performance) to execute the Performance Marketing Campaigns for IPL 2021.- Maintained a friendly client-agency relationship, and created monthly progress reports for the brands.Key Brands: Disney+ Hotstar VIP, Disney+ Hotstar Premium, Hotstar Singapore

Mumbai, Maharashtra, India

- Came up with a Hashtag for Disney+ Hotstar's IPL Teaser Campaign i.e. #AbHogi2020KiShuruwaat- Managed and executed the creatives/adapts for the Performance Marketing of IPL 2020.- Helped seniors in creating monthly Social Media Reports and Campaign PPTs.- Wrote UCs and CCs for a tile brand to build more brand awareness.Key Brands: Disney+ Hotstar VIP, Disney+ Hotstar Premium, Monster Energy India, NITCO