Anup Shetty, Msme, Mba, Pmp, Cspo Email & Phone Number

Bloomington, Mn, Us

Bloomington, Minnesota, Us

General Manager for $69M Gas Detector product line. Led team of 2 product managers and 1 product marketing support staff. Delivered Voice of the Market direction to teams in areas of current product support, new product development, and product strategy. Supported quality, pricing, promotion, and new product growth for 6 major product families and additional related products. • Generated $10M in sales by launching Fast Response Eclipse detector in 8 months using new integrated launch process.• Achieved $1.2M in profit improvement by implementing strategic pricing based on product life cycle status. • Led new product development of 4 new products launching in 2021 by executing multi-tier product strategy and leading phased innovation strategy.• Secured management approval for new product development of Next Generation Toxic Detector with net present value (NPV) of $10.5M by utilizing voice of customer (VOC) data, competitive analyses, and platform approach for future product enhancements.• Resolved major product issues at end-customer locations with 3rd-party-supplied gas detector by leading release of new product, saving over $0.5M in back charges.• Grew gas detection product line $15M (27%) over 3 years by introducing product enhancements, sales tools, product training, collateral, and strategic pricing.

Bloomington, Minnesota, Us

Supervised $40M Fire and Gas Systems Product Line. Subject Matter Expert (SME) for systemsapplication engineering. Controlled Factory Mutual (FM) certification update for Eagle Quantum Premier (EQP) Fireand Gas system. • Achieved $2.2M in incremental sales with Ethernet EQP Fire and Gas System launch by implementing joint development agreement (JDA) with key customer, and ensuring alignment of external supplier and internal engineering teams on marketing requirements for Ethernet Interface.• Created online systems training program, improving competency of sales team 10% points by developing comprehensive, modular PowerPoint guide that included checks for learning.• Developed business opportunity plan for Next Generation Fire and Controller by analyzing extensive VOC input and working with other Carrier Divisions, delivering new product development project with NPV of $5M.

Oversaw wastewater marketing team focused on sales and commissioning of biological wastewater treatment chemicals and recycle/reuse systems. Identified innovation growth opportunities for equipment and services through channel partners.• Launched Sludge Blanket Controller offering with mature year sales forecast of $2.1M by utilizing system controls expertise and freight and chemical cost modeling to provide net savings to customers.• Developed and executed Odor Control strategy for Nalco odor control offering, creating more effective treatment programs based on in-depth understanding of customer applications, resulting in incremental chemical sales of $1.2M.

Directed marketing communications and development of marketing materials for Ecolab wastewater equipment business to demonstrate product value to customers while providing sales team with effective selling methodology. • Launched new WEW website, simplifying availability of information and directing questions to subject matter experts, resulting in 12X increase in leads.

Bloomington, Minnesota, Us

$17 billion global diversified industrial manufacturer of HVAC, refrigeration, industrial and security products. The Thermo King Division manufactures transport refrigeration units with 2009 sales of $630 million. Led and inspired product management and marketing team, drove aftermarket business growth strategies, and launched differentiated new products and promotions. Increased Aftermarket sales 6% to $174 million in 2009 by developing and executing strategic marketing planOptimized new product pipeline to launch 10 new products with 36 month sales of $14 millionLaunched 2 major promotions generating $8 million in sales over 4 weeks

Providing project management, marketing and business leadership solutions for top and bottom line growth. Focused on providing solutions to small to mid-sized manufacturing and B2B companies.

$70 million technology company providing on board computing and mobile communications systems to the commercial vehicles market. Built a high performing product management and marketing team, drove predictable innovation and accelerated sales growth.Grew company sales 14%Implemented a Product to Market process to support 3 major product releases per yearEstablished 3 product partnerships to launch new products with sales impact of $5mil./yr.

Dublin, Ireland, Ie

Reported to General Manager of Power Products Division and supervised a 15 member product management team. Accountable for leading, developing, and inspiring the Product Management team and for overseeing strategy, global volume, mix, price and building organization capability. Accelerated product development and launch, drove focused product marketing, extended global reach, and enabled sales partnerships. Grew Division sales by 13% to $780 MM. in 2007.Achieved ROS growth of 2 Points, price realization of 2%.Launched 9 major new products with mature year sales of $110 MM.Led implementation of Product Rationalization Strategy that resulted in $800K profit increase.

Dublin, Ireland, Ie

Responsible for growth of Power Products business

Cleveland, Oh, Us

General Manager, Engineered Seals Division.Led $63 million division to profitabilityAchieved earnings improvement of $4.6 MMAchieved Lean Savings = $1.1 MM Procurement Savings = $630K; Pricing Savings = $430K

Cleveland, Oh, Us

Achieved sales of $21MM (58% over prior year) and RONA of 155% in 2000.Achieved ROS of 29.8% and On Time Delivery of 98.1% in 2002.Released 3 major product lines with annual potential of > 1 million dollars.

Cleveland, Oh, Us

Achieved sales growth of 16% over plan.

Cleveland, Oh, Us

Developed division marketing plan to achieve sales growth of 6.8% to $98 MM. Developed specifications for product selection and mobile machine control software.Supervised the divisional marketing communications, desktop publishing dept. and R&D Lab.

A manufacturer of transducers for the aerospace and industrial markets.Job duties included electromechanical analysis and design of servo accelerometers, stress analysis, and computer simulations.

Mba, Business

Msme, Control Systems

Bsme, Mechanical Engineering