Lead a team of Campaign Managers responsible for planning and designing the customer engagement in addition to driving the Direct Marketing campaign on Marketing Automation using tools like Marketing automation tools like Marketo, Eloqua, Par-dot etc.1. To Develop email and landing page assets based on the templates and style guides provided by clients.2. Produce and modify HTML and CSS code that renders accurately in all major email clients and browsers for PCs, Macs, and mobile devices.3. Implement best practices for email HTML coding to avoid email spam traps4. Create landing pages and integrated forms to capture campaign respondents5. Analyze and report on which program/campaign options, keywords, and initiatives provide the greatest ROI.6. Use Marketing automation tools to ensure proper data flow from the email assets, through the landing page and into the target database7. Convert Photoshop files into HTML emails, with images and HTML code optimized for all major email clients8. Develop innovative lead scoring models, compelling offers, and lead nurturing campaigns to drive the funnel from prospect to lead to customer and improve conversion rate through the funnel.9. Assist with special projects as and when assigned.10. Manage clients portfolio of marketing programs, including integrated campaign management, database and email marketing, drip marketing, search engine optimization, paid keyword marketing, online comparison engines, online programs, and others.11. Monitor and analyze performance overall against lead and other marketing goals and over past performance and continually make and implement recommendations for optimization and ongoing growth.12. Continually assess campaign and program performance, determine why programs failed or were successful.

Managing Team of SEO Experts, EMail Marketing and web developers, assigning responsibilities to team members and assisting them to finish project.Developing strategy for team and Company to gain its goals.