Thank God, it's always a delight to remain in this profession. For some if not all perhaps, it could seem a bit shaky at times as the world undergoes seasonal tectonic shifts wherein creative recipes that were in vogue till then demands an upgrade. Upgrades or rather efforts for the same is relevant for all seasons. Once you are fine with that and keeps yourself anew each moment and the next, well nothing beats it. That said, I am an advertising writer ( aka copywriter) by profession. For the last 16+ years I have worked for a variety of brands across a wide spectrum right from automobiles, builders, jewellers, fashion, food delivery brands, ready to cook products, home appliances, insurance,  banking and public sector undertakings like Coconut Development Board, Coir Board of India. In tandem with my art team, I have had ( and still does of course ) a great time making engaging concepts/ content in different styles and formats both in English and Malayalam across the print and digital space; although this era it's almost always on the digital front. I see myself a ready reckoner for any kind of branding, advertising, content/ concept creation and ideation.Happy to say that I am feverishly addicted to cool designs and dynamic graphic designers and video editors who sets 🕺💃rhyme and rhythm to  a 📝writer's output. Appreciate your time and effort in visiting my profile. I am available for a chat professionally or outside of it all the while. Good times to you.▶️🍬