Anuradha Verma

Anuradha Verma Email and Phone Number

MDI Gurgaon PGDM 2021-23 || ITC Summer Intern (PPO) || SCAM 1992 Digital Campaign Copywriter || Ex-Students’ Council, KJSCE
Anuradha Verma's Location
Mumbai, Maharashtra, India, India
About Anuradha Verma

Anuradha is currently pursuing Master's in Business Administration (2021-23) from MDI Gurgaon.She was previously working as a content writer in the digital marketing firm, White Rivers Media. Here, she worked on award-winning brands and projects like the social marketing campaign of the web series, Scam 1992: The Harshad Mehta Story and Times Hollywood Network. She has experience with content planning, ideation, and SEO marketing for over 15 brands from diverse industries.Anuradha has completed her B.Tech degree from K.J. Somaiya College of Engineering, where apart from her academics, she actively participated in extracurricular activities. She served as the Literary Secretary in the Students’ Council and as the Editor-in-Chief of the college magazine, among the various positions of responsibilities held by her.In her free time, Anuradha likes to write poetry, garden, and create origami.

Anuradha Verma's Current Company Details

MDI Gurgaon PGDM 2021-23 || ITC Summer Intern (PPO) || SCAM 1992 Digital Campaign Copywriter || Ex-Students’ Council, KJSCE
Anuradha Verma Work Experience Details
  • Itc Limited
    Summer Intern - Kites 2022
    Itc Limited Apr 2022 - Jun 2022
    Bengaluru, Karnataka, India
    Foods Business Division Intern at Bingo! SnacksProject: Enhancing the overall PoS visibility for Bingo! across multiple retail formats using PoSM interventions• Developed an end-to-end rack deployment, tracking & maintenance strategy to boost Rs. 20+ SKU sales• Created innovative merchandising interventions for trial generation of new launches in snacks category• Identified opportunity for 7.5% cost savings in Bingo! metal hangers & expanding retail hanger presence• Developed an Excel model for mapping PoSM types and outlet categories for snacks basis market visits• Conducted a pilot of innovative metal hanger designs, contributing to 62% sales uptick during test period
  • Flint Merchandising
    Digital Marketing Intern
    Flint Merchandising Apr 2022 - May 2022
    Gurugram, Haryana, India
    • Defined marketing narrative capturing Flint’s USP & created social media content backbone• Performed keyword research, identified topics & drafted SEO articles for company blog
  • White Rivers Media
    Content Writer
    White Rivers Media Mar 2020 - Apr 2021
    Mumbai, Maharashtra, India
    • Formulated digital strategies & content for 15+ brands like SonyLIV, Red Chillies & Times Network• Lead Writer, digital media campaign of the web series Scam 1992, which won 9 marketing awards• Drafted award-winning campaign case studies for Scam 1992 series & Times Hollywood Network• Understood brand storytelling & target audiences to develop relevant communication for clients• Gained extensive exposure to Media & Entertainment marketing via 5+ film & web series projects
  • Researchwire Knowledge Solutions Pvt. Ltd.
    Business Development Associate
    Researchwire Knowledge Solutions Pvt. Ltd. Jul 2019 - Mar 2020
    Mumbai Area, India
    • Devised & deployed content marketing strategies for the firm’s LinkedIn page with 3000+ followers• Fulfilled content deliverables, viz. articles & website banners & assisted the company website redesign• Initiated email marketing campaigns for existing & potential clients via industry-relevant newsletters• Studied patent & copyright laws to perform patent analyses for key emerging technologies
  • White Panda
    Content Writing Intern
    White Panda Jun 2018 - Jul 2018
    Mumbai Area, India
    • Created SEO-optimised content for the website redevelopment of Axis Bank & SoulTree• Presented with a Certificate of Appreciation for active participation & high performance• Learned to effectively leverage the Medium platform in off-page SEO marketing strategies

Anuradha Verma Education Details

Frequently Asked Questions about Anuradha Verma

What is Anuradha Verma's role at the current company?

Anuradha Verma's current role is MDI Gurgaon PGDM 2021-23 || ITC Summer Intern (PPO) || SCAM 1992 Digital Campaign Copywriter || Ex-Students’ Council, KJSCE.

What schools did Anuradha Verma attend?

Anuradha Verma attended Management Development Institute, Kj Somaiya College Of Engineering, Vidyavihar, Atomic Energy Central School.

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