Anuradha Shankar

Anuradha Shankar Email and Phone Number

Leading Strategy & Operations for SaaS Portfolio Companies @ Surfboard Ventures (VC), Founder @ Linkin Cosmetics | Ex-Walmart, Snapdeal, Ernst & Young @ Surfboard Ventures
san francisco, california, united states
Anuradha Shankar's Location
Delhi, India, India
About Anuradha Shankar

Results-oriented individual demonstrated success in startup operations and brand development.

Anuradha Shankar's Current Company Details
Surfboard Ventures

Surfboard Ventures

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Leading Strategy & Operations for SaaS Portfolio Companies @ Surfboard Ventures (VC), Founder @ Linkin Cosmetics | Ex-Walmart, Snapdeal, Ernst & Young
san francisco, california, united states
Employees:
7
Anuradha Shankar Work Experience Details
  • Surfboard Ventures
    Strategy And Operations
    Surfboard Ventures Dec 2022 - Present
    Experienced professional excelling in dual roles as Chief of Staff and Head of Operations, with a focus on collaborating closely with the CTO and managing portfolio companies. Working on optimising organisational efficiency, leading HR, sales, and marketing functions, and driving strategic initiatives to achieve business objectives.- Strategic Collaboration: Aligned priorities with CTO and founders, facilitating decision-making and strategic initiatives.- Portfolio Management: Managed 3 portfolio companies, optimising operational efficiency and integration.- HR & Talent Leadership: Directed HR functions, enhancing talent acquisition, development, and retention strategies.- Sales & Marketing Strategy: Developed and executed initiatives, achieving 50% revenue growth YOY- Operational Excellence: Implemented process improvements and technology solutions, resulting in significant man-hour savings equivalent to 2 full-time resources.- Financial Management and Sales Analysis: Developed and maintained financial models, tracked budget performance and tracked performance.
  • Linkin Cosmetics
    Founder, Linkin Cosmetics
    Linkin Cosmetics Oct 2016 - Jan 2022
    New Delhi Area, India
    - Entrepreneurial Vision and Brand Creation: Conceptualised and founded an all-women's startup in the cosmetics industry, launching with a premium nail polish brand.- Strategic Sales and Marketing Innovator: Developed innovative sales and marketing strategies, employing unique and personalised selling techniques to drive business expansion.- Nationwide Market Penetration: Successfully launched products across India through online and offline channels, securing placements in top retail stores in Delhi-NCR and Punjab. Established partnerships with national salon chains like Affinity and Geetanjali.- Accelerated Growth and Financial Success: Achieved significant sales growth, increasing revenue by 2X in the first year and 2.7X in the second year. Maintained successful operations for 5 years with an annual turnover exceeding INR 2 million.
  • Walmart
    Head Of Supplier Development
    Walmart Dec 2018 - Aug 2019
    India
    - Client Relationship Management with C-Level Leadership: Collaborated closely with C-level and senior leadership to ensure smooth relationship management across marquee suppliers.- Strategic Project Planning and Execution: Led strategic planning and execution of specific projects for top-tier suppliers, ensuring alignment with organisational goals.- Market Expansion and Consultative Sales Strategy: Increased market share by implementing a consultative sales approach, conducting competitor analysis, and tracking emerging products, trends, and opportunities.
  • Snapdeal
    Manager, Strategic Brand Partnerships
    Snapdeal Oct 2013 - Apr 2016
    New Delhi Area, India
    - Client Relationship Management and Sales Forecasting: Managed relationships with major international brands, forecasted joint sales targets, and led exclusive product launches. Evaluated optimal GTM strategies.- Operational Excellence and Process Improvement: Implemented SD Plus (One day delivery) and ensured product compatibility with standards. Optimised marketing channel effectiveness and conversions.- Innovative Product Development and Project Management: Conceptualised and launched pioneering flash sales on web and app platforms within a record-breaking timeframe of 1 month. Managed end-to-end project execution.- Performance Dashboard Tracking and Reporting to Senior Leadership: Tracked critical KPIs and provided strategic insights to senior leadership and category heads for informed decision-making and operational improvements.
  • Ernst & Young
    Lead Analyst
    Ernst & Young Feb 2008 - Oct 2012
    - Project Planning and Quality Assurance: Established comprehensive Q&RM project plans, including demand estimation, budgeting, forecasting cost overruns, and monitoring deliverable quality.- Customer Relationship Management: Managed and led customer relationships across Americas and APAC regions, specializing in asset management and private equity.- Team Leadership and Development: Directed a team of 50+ employees, providing coaching, mentorship, conducting performance evaluations, and fostering inclusive work cultures.- Recognition and Achievement: Earned the EY Annual Award in 2011 for exemplifying EY values as a team player and cultural ambassador.
  • Google India (On Vendor Payrolls)
    Accounts Payable Associate
    Google India (On Vendor Payrolls) May 2007 - Feb 2008
    - Payment Integrity and Accuracy Oversight: Utilized Oracle Financial tools to ensure integrity and accuracy of organization's expenses. Analyzed account codes and TDS rates for accuracy.- Vendor Relationship Management: Managed vendor relationships and served as single point of contact for resolving reconciliation issues effectively.

Anuradha Shankar Education Details

Frequently Asked Questions about Anuradha Shankar

What company does Anuradha Shankar work for?

Anuradha Shankar works for Surfboard Ventures

What is Anuradha Shankar's role at the current company?

Anuradha Shankar's current role is Leading Strategy & Operations for SaaS Portfolio Companies @ Surfboard Ventures (VC), Founder @ Linkin Cosmetics | Ex-Walmart, Snapdeal, Ernst & Young.

What schools did Anuradha Shankar attend?

Anuradha Shankar attended Lady Shri Ram College For Women, Delhi University, India, Delhi Public School Mathura Road.

Who are Anuradha Shankar's colleagues?

Anuradha Shankar's colleagues are Chetan Divekar, Vikrant Gharat, Omkar Teli, Kaushal Gharat, Abhishek Master, Riddhi Shah, Kishore Ramavathu.

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