Anuradha Sarkar Email and Phone Number

•Formulated lead generation and conversion strategies for ContentCloud •Did Inbound Marketing for the home grown products (includes writing articles and blog posts on different online marketing tools and tactics, best practices etc. for the company blog as well as other blogs)•Handled pre and post launch activities •Created Product Guide for the company products

•Managed ContentSumo.com, a distributed content creation platform for retail client•Developed and managed product collaterals including wireframes, landing pages, datasheets, presentations, user guides, email copy, site content, newsletters etc.•Formulated marketing strategies, pricing policies and advancing point system•Formulated and executing product launch plans, developing launch materials including press releases, customer presentations (walk through), also managing all pre and post launch activities•Managed a chain ofmajor and minor blogs (Blog Management includes formulation and execution of content strategy, traffic management, media planning etc.)

iMarketing Advantage is an Internet Marketing Company based in India and UK. iMA offers Best in Class Solutions to its clients including Microsoft India, Max Healthcare and Planman.• To ensure customer satisfaction and loyalty by understanding client’s needs and delivering the projects within timeline.• Managing budgets, allocating resources and reporting to the clients and the management.• Tracking Marketing Campaigns with the help of different metrics (site traffic, bounce rate, average time on site, web analytics etc).• Competitive analysis and market research for Just Health.•Created and managed content for JustHealth newsletter & forums; enriched the article-base.• Worked closely with cross-functional teams including product management, sales, marketing, customer support, design and development.• Complimented the Business Development team in responding to RFP/RFIs and writing proposals.• Created and edited sales tools like collaterals, presentation materials, brochures, call-script.• Assisted in implementing CRM based online lead generation and lead nurturing activities.

• Analyzed change in consumer perception in the Media industry due to sales promotion strategy.• Comparative analysis of the two Business News Papers - ET and HT Mint on the basis of parameters like design, content, presentation, target segment and unique features.• Studied purchase behavior, influencing factors and preference of Mint(HT) readers.• Assessing the effectiveness of promotional strategy and opportunities of placing a new business newspaper for HT.