Anurag Aher Email & Phone Number

Mumbai, Maharashtra, India

Pune, Maharashtra, India

Pune, Maharashtra, India

• Led the marketing campaigns across Facebook, Instagram, and Snapchat while managing INR 200cr annual budget.
• Conducted a thorough analysis of an E-commerce brand's business strategy, enhancing its ROI by 30% within a span of three months while spending 50% higher
• Maintained client sentiments ensuring that the client is satisfied with the services and results.
• Conducted deep analysis of desired metrics in order to garner maximum mileage for the client, creating and executing monthly plans & strategies
• Found opportunities basis the client needs and expectations not only on the performance front but also understood the business needs to cross-sell and up-sell services and products
• Creating collateral (performance metrics supported by strategy) along with Business Development teams

Pune, Maharashtra, India

• Collaborated with client POCs and performed RCA's along with way forwards in order to identify the pain points and improve performance while handling all the operations
• Cost per Enroll ranging at 90 was improved by more than 60%, over a span of a quarter owing to implementing Facebook best practices and through conducting multiple split tests
• Created a creative rulebook basis the analysis done on user behavior with respect to all the creatives used in ads and derived way forwards improving the Cost per enroll of an E-Comm brand by 20%
• Regularly Collaborated with Cross channel teams such as Branding and Google to find and implement new initiatives in order to drive and enhance performance

Pune, Maharashtra, India

• Handling end to end Ad operations for performance marketing on Paid Social channels
• Gained expertise on various kind of ad formats and objectives while working for a wide range of clients ranging from E- Comm to BFSI and Healthcare
• Got a hands on multiple MMPs such as Adobe, Branch and Appsflyer

Pune, Maharashtra, India

The primary responsibilities consisted of researching user trends in order to develop posting strategies, making SEO friendly content to put up on websites and brochures along with executing SEO and SEM for 4 websites a month, generating and managing leads, running 4 ad campaigns per 3-4 weeks and to carry out Instagram marketing and run google ads.

Nagpur, Maharashtra, India

As a digital marketeer, my job was to manage 4-6 social media accounts, develop a well-structured posting schedule for 2 Instagram accounts per month and post as per the same. I was also responsible for running campaigns on Google and Facebook ads manager.