In this role, I'm working with Fortune 500 FMCG clients across various geographies to align with their business needs, define project scopes, and deliver research findings within set timelines. As a project lead, I manage multiple concurrent projects (4–5 at a time), including critical and pilot initiatives, ensuring end-to-end delivery and maintaining client communicationKey responsibilities include:1. Project Management: Oversee project delivery from inception to completion… Show more In this role, I'm working with Fortune 500 FMCG clients across various geographies to align with their business needs, define project scopes, and deliver research findings within set timelines. As a project lead, I manage multiple concurrent projects (4–5 at a time), including critical and pilot initiatives, ensuring end-to-end delivery and maintaining client communicationKey responsibilities include:1. Project Management: Oversee project delivery from inception to completion, handling client expectations and ensuring quality throughout2. Team Leadership: Train, supervise, and mentor project teams, including Senior Analysts and Analysts. Conduct performance appraisals, facilitate on-the-job training, and lead campus batch training as one of the firm's sector trainers3. Cross-functional Collaboration: Strategize and collaborate with client-side case teams, external data processing vendors, and internal strategy and development teams to drive end-to-end project delivery and add value to client projects4. Key Account Management: Manage key accounts within the Fortune 500 and FTSE 250, ensuring effective account management and resource utilization Show less

1. Conducted in-depth secondary and primary research, focusing on market analysis, go-to-market (GTM) strategies, sourcing cost optimization, and financial assessment to derive actionable insights or solutions2. Supported the Chief Procurement Officer (CPO), Head of Procurement Excellence, and Category Managers, providing continuous support in category management and procurement intelligence. This included supplier identification, reporting analytics, dashboarding, and process… Show more 1. Conducted in-depth secondary and primary research, focusing on market analysis, go-to-market (GTM) strategies, sourcing cost optimization, and financial assessment to derive actionable insights or solutions2. Supported the Chief Procurement Officer (CPO), Head of Procurement Excellence, and Category Managers, providing continuous support in category management and procurement intelligence. This included supplier identification, reporting analytics, dashboarding, and process implementation to optimize procurement operations3. Managed and delivered research-oriented projects end-to-end, guiding a team of analysts. This involved data collection through both secondary and primary research to build industry profiles, gather macroeconomic statistics, and provide clients with comprehensive market and financial analyses Show less

1. Conducted in-depth quantitative and qualitative research to support strategic decision-making in various areas, including market entry, market assessment, competitive landscape analysis, procurement intelligence, supplier benchmarking, financial analysis, identification of innovative and sustainable solutions, and adding value to client operations2. Assisted multiple clients in identifying alternative sourcing locations for the procurement of F&B raw materials, ensuring they could… Show more 1. Conducted in-depth quantitative and qualitative research to support strategic decision-making in various areas, including market entry, market assessment, competitive landscape analysis, procurement intelligence, supplier benchmarking, financial analysis, identification of innovative and sustainable solutions, and adding value to client operations2. Assisted multiple clients in identifying alternative sourcing locations for the procurement of F&B raw materials, ensuring they could mitigate risks associated with dependency on a single geography during the COVID-19 pandemic. Additionally, managed procurement RFPs/RFIs, helping clients discover and engage with prospective suppliers3. Further, worked as a dedicated analyst for the EMEA Channel Development Team for a US-based F&B company, providing continuous analytical support. Evaluated the performance of the company and its competitors across different channels and retailers in the EMEA region, delivering insights that informed strategic channel development initiatives Show less

1. Carried out keyword research and ad copy research for different marketing channels (such as Google Ads and Shopping Ads), which increased the campaign’s ROAS to ~12%2. Performed marketing campaigns using Pay-Per-Click (PPC) and prepared weekly summary reports to support senior management's decision-making regarding advertising and pricing3. Monitored and analyzed website traffic using Google Analytics, identifying key areas for improvement and recommending actionable… Show more 1. Carried out keyword research and ad copy research for different marketing channels (such as Google Ads and Shopping Ads), which increased the campaign’s ROAS to ~12%2. Performed marketing campaigns using Pay-Per-Click (PPC) and prepared weekly summary reports to support senior management's decision-making regarding advertising and pricing3. Monitored and analyzed website traffic using Google Analytics, identifying key areas for improvement and recommending actionable strategies4. Collaborated with the content team to produce SEO-friendly articles, contributing to a 10% growth in organic search traffic Show less