Have been a part of Ogilvy Action - 'Outreach team, undertaking the following responsibilities:•To plan a BTL activation for esteem clients like Pidilite and Gujarat Ambuja Cements•Market research in “rurban” areas with pop-strata of 10-15k to understand the awareness of various Pidilite brands and consumer buying behavior•Conceptualize various activities to be done during BTL activation to enhance the brand equity•Coordinating with the operation team to explore and identify cost-effective methods to execute the projects

1) Planning & organizing various marketing activities so as to gain a competitive advantage.2) To make the brand known among the target segment.3) Generating leads, negotiating, and making strategic tie-ups so as to maximize revenue.4) Develop the brand image of the institute among the targeted customers.5) Media planning.7) Organizing seminars and events.