Anurag Gupta

Anurag Gupta Email and Phone Number

Customer Loyalty and Growth, Flipkart | Accenture Strategy | JBIMS | Ex Associate Consultant IT Advisory, EY @ Flipkart
bengaluru, karnataka, india
Anurag Gupta's Location
Bengaluru, Karnataka, India, India
About Anurag Gupta

Results-driven Product Marketing Manager at Flipkart with a proven track record in driving loyalty strategies, revenue generation, and product innovation. With over 5 years of experience across leading firms like Accenture Strategy and Ernst & Young LLP, I have successfully led cross-functional teams, cultivated strategic partnerships, and delivered significant impact on business growth and customer engagement.At Flipkart, I’ve been instrumental in scaling the FK Plus & SuperCoins loyalty programs, which is a major retention, engagement and revenue driver for the company. My expertise lies in loyalty program management, strategic projects, and product innovation, where I’ve consistently developed customer-centric strategies that not only enhance user experience but also drive significant business growth.My background includes a blend of Product Marketing, Program Management, Loyalty & Retention, Product Management, and Management Consulting. I am passionate about leveraging my skills to create innovative solutions that resonate with customers and deliver long-term value.

Anurag Gupta's Current Company Details
Flipkart

Flipkart

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Customer Loyalty and Growth, Flipkart | Accenture Strategy | JBIMS | Ex Associate Consultant IT Advisory, EY
bengaluru, karnataka, india
Website:
flipkart.com
Employees:
27923
Anurag Gupta Work Experience Details
  • Flipkart
    Product Marketing Manager (Flipkart Loyalty Team)
    Flipkart Jul 2022 - Present
    Bengaluru, Karnataka, India
    - Crafted and executed strategies for customer acquisition, retention, and engagement, focusing on FK Plus & SuperCoins programs.- Managed the SuperCoins program, overseeing marketing efforts and securing strategic sponsorships to enhance program impact.- Introduced and implemented value levers such as differential pricing and monthly incentives to shape customer behavior and boost engagement.- Drove monetization strategies and revenue growth through strategic brand partnerships and… Show more - Crafted and executed strategies for customer acquisition, retention, and engagement, focusing on FK Plus & SuperCoins programs.- Managed the SuperCoins program, overseeing marketing efforts and securing strategic sponsorships to enhance program impact.- Introduced and implemented value levers such as differential pricing and monthly incentives to shape customer behavior and boost engagement.- Drove monetization strategies and revenue growth through strategic brand partnerships and innovative program enhancements.- Enhanced seller adoption of SuperCoins with targeted campaigns and tailored incentives, increasing participation and effectiveness.- Conducted comprehensive market research and competitor analysis to maintain a competitive edge and inform strategic decisions.- Led category marketing efforts to ensure optimal branding and visibility of FK Plus and SuperCoins on Flipkart properties.- Co-led the successful design and launch of FK Plus 2.0, significantly expanding the user base and ensuring strong program visibility. Show less
  • Flipkart
    Management Trainee (Flipkart Loyalty Team)
    Flipkart Jan 2022 - Jun 2022
    Bengaluru, Karnataka, India
    - Designed and executed on-app campaigns, conducted A/B testing, and secured central funds and visibility to boost adoption.- Led seller marketing and business development efforts, including launching an incentive program to drive engagement.- Educated Categories, KAMs, and sellers on the messaging and value proposition of SuperCoins through training sessions.- Developed reporting frameworks to track coverage, performance, and discounts across various levels.- Collaborated with… Show more - Designed and executed on-app campaigns, conducted A/B testing, and secured central funds and visibility to boost adoption.- Led seller marketing and business development efforts, including launching an incentive program to drive engagement.- Educated Categories, KAMs, and sellers on the messaging and value proposition of SuperCoins through training sessions.- Developed reporting frameworks to track coverage, performance, and discounts across various levels.- Collaborated with the Product team to conceptualize, design, and launch features such as Long Term Cash and Coin offers, multi optin offers, etc. Show less
  • Flipkart
    Management Trainee (New Business Initiatives Team)
    Flipkart Jun 2021 - Dec 2021
    Bengaluru, Karnataka, India
    - Enabled the Exports channel for Flipkart sellers to Walmart US and other international markets.- Analyzed the exports landscape and designed multiple viable business models, while coordinating with Tech, Legal, Finance, Treasury, and Walmart teams to finalize the go-to-market model, ensuring the feasibility of goods, information, payments, technology, and liquidation flows.- Assessed Indian and global technology providers, selecting a partner based on Flipkart’s tech gap analysis and… Show more - Enabled the Exports channel for Flipkart sellers to Walmart US and other international markets.- Analyzed the exports landscape and designed multiple viable business models, while coordinating with Tech, Legal, Finance, Treasury, and Walmart teams to finalize the go-to-market model, ensuring the feasibility of goods, information, payments, technology, and liquidation flows.- Assessed Indian and global technology providers, selecting a partner based on Flipkart’s tech gap analysis and business needs.- Onboarded numerous large Amazon India exporters and Flipkart sellers for a pilot program.- Coordinated with Walmart International and Walmart US for merchandising, traffic, technology integration, account management, and fulfillment services. Show less
  • Accenture Strategy
    Summer Intern
    Accenture Strategy Apr 2020 - May 2020
    Hyderabad, Telangana
  • Ey
    Associate Consultant
    Ey Jul 2019 - Sep 2019
    Gurgaon, India
    Engaged with 6+ clients spanning Telecom, FMCG, OEM, Agri, and Chemicals on SAP projects and process reviews to mitigate risks.SONA BLW PRECISION LIMITED – Worldwide First SAP HANA 1709 Implementation:• Collaborated in a 10-member team to the first worldwide SAP S/4 HANA 1709 Go-live at a leading automobile gear manufacturer.OLAM INTERNATIONAL – Critical Risk Remediation:• Remediated 97% of 20k+ critical access risks for 4000+ users across 7 modules and 41 countries;… Show more Engaged with 6+ clients spanning Telecom, FMCG, OEM, Agri, and Chemicals on SAP projects and process reviews to mitigate risks.SONA BLW PRECISION LIMITED – Worldwide First SAP HANA 1709 Implementation:• Collaborated in a 10-member team to the first worldwide SAP S/4 HANA 1709 Go-live at a leading automobile gear manufacturer.OLAM INTERNATIONAL – Critical Risk Remediation:• Remediated 97% of 20k+ critical access risks for 4000+ users across 7 modules and 41 countries; appreciated by Global Process Owner.VODAFONE INDIA SERVICES PRIVATE LIMITED – SAP Security team formation:• Formed 8-member team, piping operations from Budapest to India, while managing Access Design for 16 regions in Asia, Europe and US.DCM SHRIRAM - Production Planning module configuration review:• Reviewed and recommended improvements for Production Planning process and configuration. Show less
  • Ey
    Risk Analyst
    Ey Jun 2017 - Jun 2019
    Gurgaon, India
  • Xampaperz
    Co-Founder
    Xampaperz May 2014 - Sep 2019
    Delhi, India
    - Developed and launched www.Xampaperz.com, a comprehensive repository of past exam papers for 100+ colleges of GGSIPU, featuring 10 years of exam papers for over 40,000 students, along with notes and campus updates.- Established and led a team of 18 members responsible for the website’s technical maintenance, data validation, promotion, and content upload.- Initiated a Facebook page to promote the website and enhance its reach, achieving 1,398 likes and fostering increased engagement… Show more - Developed and launched www.Xampaperz.com, a comprehensive repository of past exam papers for 100+ colleges of GGSIPU, featuring 10 years of exam papers for over 40,000 students, along with notes and campus updates.- Established and led a team of 18 members responsible for the website’s technical maintenance, data validation, promotion, and content upload.- Initiated a Facebook page to promote the website and enhance its reach, achieving 1,398 likes and fostering increased engagement with the student community. Show less

Anurag Gupta Skills

Leadership Data Structures Microsoft Office Management Powerpoint Algorithms C C++ Mysql

Anurag Gupta Education Details

Frequently Asked Questions about Anurag Gupta

What company does Anurag Gupta work for?

Anurag Gupta works for Flipkart

What is Anurag Gupta's role at the current company?

Anurag Gupta's current role is Customer Loyalty and Growth, Flipkart | Accenture Strategy | JBIMS | Ex Associate Consultant IT Advisory, EY.

What schools did Anurag Gupta attend?

Anurag Gupta attended Jamnalal Bajaj Institute Of Management Studies, Usict, Guru Gobind Singh Indraprastha University.

What skills is Anurag Gupta known for?

Anurag Gupta has skills like Leadership, Data Structures, Microsoft Office, Management, Powerpoint, Algorithms, C, C++, Mysql.

Who are Anurag Gupta's colleagues?

Anurag Gupta's colleagues are Raja Shekar, Mallesha Ops), Akash Raghav, Vignesh Vicky, Sofia Auddy, Jithesh P Nair, Rahul Jalvaya.

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