Anurag Gupta

Anurag Gupta Email and Phone Number

Head of Engineering @ Akordi
Sydney, NSW, AU
Anurag Gupta's Location
Sydney, New South Wales, Australia, Australia
About Anurag Gupta

๐ˆ๐ง๐ง๐จ๐ฏ๐š๐ญ๐ข๐ฏ๐ž ๐“๐ž๐œ๐ก๐ง๐จ๐ฅ๐จ๐ ๐ฒ & ๐ƒ๐š๐ญ๐š ๐‹๐ž๐š๐๐ž๐ซ | ๐„๐ง๐ ๐ข๐ง๐ž๐ž๐ซ๐ข๐ง๐  ๐„๐ฑ๐œ๐ž๐ฅ๐ฅ๐ž๐ง๐œ๐ž | ๐‡๐ข๐ ๐ก ๐๐ž๐ซ๐Ÿ๐จ๐ซ๐ฆ๐ข๐ง๐  ๐ญ๐ž๐š๐ฆ ๐›๐ฎ๐ข๐ฅ๐๐ž๐ซI ๐ƒ๐ซ๐ข๐ฏ๐ž ๐ˆ๐ฆ๐ฉ๐š๐œ๐ญ and ๐“๐ซ๐š๐ง๐ฌ๐Ÿ๐จ๐ซ๐ฆ๐š๐ญ๐ข๐จ๐ง in businesses through cutting-edge technology solutions that deliver: โ€ข Top-line growthโ€ข Enhanced consumer engagementโ€ข Increased client trust & satisfactionโ€ข Improved profitability๐Œ๐ฒ ๐ž๐ฑ๐ฉ๐ž๐ซ๐ญ๐ข๐ฌ๐ž ๐ฌ๐ฉ๐š๐ง๐ฌ:โ€ข SaaS Developmentโ€ข AI/ML Applicationsโ€ข Data Platforms & Servicesโ€ข Digital Experiencesโ€ข Marketing Solutions๐‹๐ž๐š๐๐ž๐ซ๐ฌ๐ก๐ข๐ฉ ๐๐ก๐ข๐ฅ๐จ๐ฌ๐จ๐ฉ๐ก๐ฒ:โ€ข Aligning tech strategy with business goalsโ€ข Building & inspiring high-performance teamsโ€ข Delivering game-changing projectsโ€ข Pioneering innovation in cloud, data & emerging tech๐„๐ง๐ ๐ข๐ง๐ž๐ž๐ซ๐ข๐ง๐  ๐„๐ฑ๐œ๐ž๐ฅ๐ฅ๐ž๐ง๐œ๐ž:โ€ข Engineering and architecture standardsโ€ข Shared SDKs, libraries and modulesโ€ข MicroServices & cloud-native serverless architecturesโ€ข DevSecOps & security-first practicesโ€ข Seamless DevOps integrationโ€ข Continuous improvement cultureI have:โ€ข Launched and scaled Solutions Engineering practice at world's largest Demand Side Platform (DSP), securing 25% of annual revenue from top clientsโ€ข Reinvigorated a local media company as a leading converged TV and digital advertising sales house by launching SmartHub.โ€ข Established an Innovation Hub within a global media agencyโ€ข Architected and implemented a technology roadmap to commercialise customer data at NewsCorpโ€ข Co-founded 2 startups - Omniscythe (sold 2007) and Hyperlocalizerโ€ข Raised capital to launch a startup within an ASX listed media organisation Let's connect and explore how we can drive technological innovation together!Expertise in: Software Engineering | Solutions Architecture | Technology Roadmap | Product Engineering | SaaS | Cloud Computing | DevOps | AWS | Python | Data Engineering | Team Leadership | Strategic thinking | Agile Project Management | Budgeting | Hiring | Coaching | Mentoring | Vendor Management | Resourcing Strategies | SDLC | Technical Operations | Service Delivery | Continuous ImprovementDirector of Engineering | Head of Engineering | Head of Platforms | Head of Delivery | Scale-UP CTO | Start-up CTO

Anurag Gupta's Current Company Details
Akordi

Akordi

View
Head of Engineering
Sydney, NSW, AU
Website:
akordi.com
Employees:
5
Anurag Gupta Work Experience Details
  • Akordi
    Head Of Engineering
    Akordi
    Sydney, Nsw, Au
  • The Trade Desk
    Director Of Engineering
    The Trade Desk Oct 2023 - Aug 2024
    Australia
    Formulated vision and established Solutions Engineering service in collaboration with commercial teams, that was key to securing client agreements worth 25% of annual revenues from Tier 1 clients. Delivered 240 SaaS based bespoke solutions to Tier 1 clients over 4 years. These solutions solved for wide variety of problems including process automation, system integrations, custom tools and features, prototypes, data insights, multi-platform data aggregation and dashboarding, custom algorithms for data-driven decision making, and data clean rooms. They have typically involved skills like data engineering, software engineering, cloud computing, big data analysis, AI/ML techniques, DevOps, etc. I played a key role in architecting solutions, agile project planning, resource allocation, coaching team members.Consulted Fortune 500 clients across banking, telecom, financial services, retail, FMCG, etc. to understand their requirements and proposed 15+ solutions that were adopted and delivered $150M+ incremental spend on the platform.Empowered team to collaboratively institute development practices, solution development lifecycle, quality standards; make solution choices, and share ongoing feedback for improvements. Invested in ongoing learning and development of solution building blocks like SDKs, libraries, templates and tools leading to strong productivity gains that slashed average time to solution delivery by 25%.Hired and onboarded 25+ team members globally, created a culture of collaboration, feedback and ongoing learning with opportunities for professional growth leading to numerous promotions to Leads and Staff Engineers and beyond.
  • The Trade Desk
    Senior Manager Solutions Architecture
    The Trade Desk Jul 2019 - Oct 2023
    Sydney, New South Wales, Australia
  • Multi Channel Network
    Program Management Consultant
    Multi Channel Network Aug 2018 - Jun 2019
    Sydney, Australia
    Secured funding for 11 projects by creating business cases for them in line with objectives of a 3-year Transformation program to increase revenues, decrease operational costs and risks, and to merge operations with Foxtel.In addition, * Implemented Architecture Review Board to govern changes across the portfolio of projects* Seamlessly integrated MCNโ€™s TV technology teams into Foxtelโ€™s operation teams without disruption* Migrated platforms to both in-house as well as SaaS vendors to eliminate vendor risk and cut operating costs by $600k pa.
  • Multi Channel Network
    Director, Tv Technology And Systems Support
    Multi Channel Network Nov 2017 - Aug 2018
    Sydney, New South Wales, Australia
    Created technology roadmap in line with company strategy to converge TV and Digital advertising. As part of roadmap, I spearheaded the design and development of SmartHub โ€“ an innovative cloud-based platform for programmatic TV trading that generates significant incremental revenue. In addition, started a journey to upgrade, migrate and modernise several TV legacy platforms and infrastructure by doing platform upgrades and then moving specific workloads into the AWS cloud. Effectively led and coached a team of 35, increased productivity by implementing Agile with a mix of Waterfall.In addition,* Implemented IT service management for multi-system support using ServiceNow that increased user satisfaction.* Guided teams to implement several controls to achieve ITGC & SOX compliance.* Negotiated a 50% reduction in support costs for TV advertisement platform.
  • Groupm
    Director - Technology, Data And Innovation [M]Platform
    Groupm Mar 2017 - Nov 2017
    Sydney, Australia
    Charged with the command of overall technology, data and product strategies for proprietary media, as well as Programmatic, Search and Social media buying services. - Launched [m]PLATFORM toolkit nationwide through client pitches- Operationalised toolkit for Australian clients by implementing customisations, creating rollout plan, and training staff. - Assimilated 70 team members from 3 organisations into a single team, to successfully execute restructure without disruption.- Established and secured funding for APAC Innovation Hub, which delivered tools to improve operations and performance across APAC, securing GroupMโ€™s eMMies 2017 โ€œWe are Pioneersโ€ award.
  • Groupm
    Head Of Data, Operations And Technology (Xaxis)
    Groupm Nov 2016 - Mar 2017
    Sydney, New South Wales, Australia
    Promoted to lead entire technology, data and operations team (technologists, data analysts, and traders) for Xaxis in Australia- Mentored team to develop tools, generate data & insights and create strategies to deliver better performance/optimization resulting in an additional 7% profit margin across proprietary media sales
  • Groupm
    Head Of Platforms (Xaxis)
    Groupm Nov 2015 - Nov 2016
    Sydney, Australia
    - Increased revenue by 30% by developing and launching new products- Implemented Salesforce CRM for sales pipeline management, advancing productivity +40% and completing a seamless migration of data with no data loss. - Build new tools and integrations to automate business workflows which reduced effort by 6 hrs per team member, and improve margins by 3%. - Took ownership to successfully troubleshoot cross-device capability, leading successful deployment of capability globally- Strategized go to market for a new product launch in Australia, guided team on platform integrations and POC necessary, leading to a successful launch.
  • News Ltd
    Data Platforms Manager
    News Ltd Jan 2013 - Jun 2015
    Sydney, Australia
    Developed technology and platform roadmap for leveraging enterprise wide user data to drive engagement, data-driven marketing operations, and targeting advertising products across all digital properties in NewsCorp Australia. Worked collaboratively with editorial teams and commercial product stakeholders to gain their buy-in for implementation and commercialization.Architected and delivered several in-house solutions to realise roadmap including:- a Customer 360 View - Real-time audience segmentation platform (using Java / Storm / Kinesis on AWS),- first party cookie based cross site identity solution, - device graph to associate cookies / Device IDs to user IDs, - a Customer Insights Platform on AWS (using Hive / Base / Hadoop) to generate custom audience segments using Single Customer View, event streams, and device graph- an enterprise platform to create forms for enter competitions / promotions to collect user profile data - an Audience API to provide customer data to be used for personalisation and targetingIntegrated in-house platforms and solutions with Krux DMP (Salesforce Marketing Cloud), ExactTarget email platform, DoubleClick Ad Server, Tealium and in-house marketing analysis platform to - Deliver personalised content on NewsCorp's digital properties, increasing engagement- Build 8 targeted advertising products, increasing online advertising revenue- Deliver mobile friendly personalised newsletters, significantly increasing newsletter opens and clicks- Deliver churn analysis and subscriber journey email marketing, supercharging subscriber retention by 15%- Deliver numerous competitions, increasing customer data by 2x- Deliver a global preference management center to manage advertising consent, increasing compliance to latest privacy legislation
  • Hyperlocalizer
    Co-Founder & Cto
    Hyperlocalizer Jan 2010 - Jan 2013
    Sydney, Australia
    I architecture and delivered a SaaS based Enterprise content management system (built using PHP / MySQL / AWS) for managing and operating large network of location or interest based websites. I oversaw the implementation of the platform across different client verticals like media, music, and listings businesses.Our Platform won the PwCโ€™s Best Export Potential Award in 2011 at Tech 23, Sydney and was also admitted to Australian Technology Showcase of NSW Government. I rearchitected the platform to run on Azure, and was promoted by Microsoft as the worldโ€™s first successful deployment of enterprise level open source CMS on Azure. I formulated multiple resourcing strategies including hiring in-house developers, engaging vendors, as well as establishing a Development Centre in India to deliver projects on time and within budget.
  • Prime Digital Works
    Head Of Engineering, It, Ad Operations And Analytics
    Prime Digital Works Feb 2007 - Mar 2010
    I collaborated with the companyโ€™s CEO to secure $5M in funding from PRIME TV to establish iPRIME, their online arm. I led the product strategy and engineering development of Australiaโ€™s first hyperlocal media network of 77 websites, achieving 10%+ mom traffic growth for three years, increasing TV ad revenue by up to 8%, generating $1.5M+ in online ad revenues, 7x higher ROI to advertisers, and sold at 5x national average online advertising rates. To automate the operations, I architected a PHP/MySQL based content management platform that included automated content syndication from newsrooms and 10+ vendors. During the 2007 Australian Federal Election, I delivered worldโ€™s first hyperlocal network of 150 political websites, www.federalelection.com.au, which earned distinction of being a Top 10 political website by The Australian. I devised a patent pending solution to synchronize online advertising with TV ads being played across the Prime TV network.During this period, I tactfully worked with 8 vendors to manage service delivery, and negotiated with them to reduce annual hosting costs as well as software licensing costs.
  • Omniscythe
    Co-Founder & Cto
    Omniscythe May 2005 - Feb 2007
    Sydney, Australia
    Led the development of an innovative solution for aggregating, classifying, and organizing information from multiple sources and then automatically laying them out on large screen for knowledge based professionals like doctors, lawyers, etc. so they can quickly retrieve the information they need for a task they are doing.
  • Motorola
    Principal Research Engineer
    Motorola Dec 1999 - Feb 2005
    I spearheaded global research and development of multimodal (speech, gesture, etc.) interaction capabilities across labs in USA, China, and Australia. โ˜… Secured funding and steered development of four R&D projects: advanced in-car navigation system, hand-held navigation system, voice integrated phonebook/calendar, and multi-modal digital media organizer prototypesโ˜… Granted 3 patents and published 10 conference papers in leading conferences around multimodal interaction research.

Anurag Gupta Education Details

Frequently Asked Questions about Anurag Gupta

What company does Anurag Gupta work for?

Anurag Gupta works for Akordi

What is Anurag Gupta's role at the current company?

Anurag Gupta's current role is Head of Engineering.

What schools did Anurag Gupta attend?

Anurag Gupta attended University Of New South Wales, Stanford University, University Of Sydney.

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