๐๐ง๐ง๐จ๐ฏ๐๐ญ๐ข๐ฏ๐ ๐๐๐๐ก๐ง๐จ๐ฅ๐จ๐ ๐ฒ & ๐๐๐ญ๐ ๐๐๐๐๐๐ซ | ๐๐ง๐ ๐ข๐ง๐๐๐ซ๐ข๐ง๐ ๐๐ฑ๐๐๐ฅ๐ฅ๐๐ง๐๐ | ๐๐ข๐ ๐ก ๐๐๐ซ๐๐จ๐ซ๐ฆ๐ข๐ง๐ ๐ญ๐๐๐ฆ ๐๐ฎ๐ข๐ฅ๐๐๐ซI ๐๐ซ๐ข๐ฏ๐ ๐๐ฆ๐ฉ๐๐๐ญ and ๐๐ซ๐๐ง๐ฌ๐๐จ๐ซ๐ฆ๐๐ญ๐ข๐จ๐ง in businesses through cutting-edge technology solutions that deliver: โข Top-line growthโข Enhanced consumer engagementโข Increased client trust & satisfactionโข Improved profitability๐๐ฒ ๐๐ฑ๐ฉ๐๐ซ๐ญ๐ข๐ฌ๐ ๐ฌ๐ฉ๐๐ง๐ฌ:โข SaaS Developmentโข AI/ML Applicationsโข Data Platforms & Servicesโข Digital Experiencesโข Marketing Solutions๐๐๐๐๐๐ซ๐ฌ๐ก๐ข๐ฉ ๐๐ก๐ข๐ฅ๐จ๐ฌ๐จ๐ฉ๐ก๐ฒ:โข Aligning tech strategy with business goalsโข Building & inspiring high-performance teamsโข Delivering game-changing projectsโข Pioneering innovation in cloud, data & emerging tech๐๐ง๐ ๐ข๐ง๐๐๐ซ๐ข๐ง๐ ๐๐ฑ๐๐๐ฅ๐ฅ๐๐ง๐๐:โข Engineering and architecture standardsโข Shared SDKs, libraries and modulesโข MicroServices & cloud-native serverless architecturesโข DevSecOps & security-first practicesโข Seamless DevOps integrationโข Continuous improvement cultureI have:โข Launched and scaled Solutions Engineering practice at world's largest Demand Side Platform (DSP), securing 25% of annual revenue from top clientsโข Reinvigorated a local media company as a leading converged TV and digital advertising sales house by launching SmartHub.โข Established an Innovation Hub within a global media agencyโข Architected and implemented a technology roadmap to commercialise customer data at NewsCorpโข Co-founded 2 startups - Omniscythe (sold 2007) and Hyperlocalizerโข Raised capital to launch a startup within an ASX listed media organisation Let's connect and explore how we can drive technological innovation together!Expertise in: Software Engineering | Solutions Architecture | Technology Roadmap | Product Engineering | SaaS | Cloud Computing | DevOps | AWS | Python | Data Engineering | Team Leadership | Strategic thinking | Agile Project Management | Budgeting | Hiring | Coaching | Mentoring | Vendor Management | Resourcing Strategies | SDLC | Technical Operations | Service Delivery | Continuous ImprovementDirector of Engineering | Head of Engineering | Head of Platforms | Head of Delivery | Scale-UP CTO | Start-up CTO
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Head Of EngineeringAkordiSydney, Nsw, Au -
Director Of EngineeringThe Trade Desk Oct 2023 - Aug 2024AustraliaFormulated vision and established Solutions Engineering service in collaboration with commercial teams, that was key to securing client agreements worth 25% of annual revenues from Tier 1 clients. Delivered 240 SaaS based bespoke solutions to Tier 1 clients over 4 years. These solutions solved for wide variety of problems including process automation, system integrations, custom tools and features, prototypes, data insights, multi-platform data aggregation and dashboarding, custom algorithms for data-driven decision making, and data clean rooms. They have typically involved skills like data engineering, software engineering, cloud computing, big data analysis, AI/ML techniques, DevOps, etc. I played a key role in architecting solutions, agile project planning, resource allocation, coaching team members.Consulted Fortune 500 clients across banking, telecom, financial services, retail, FMCG, etc. to understand their requirements and proposed 15+ solutions that were adopted and delivered $150M+ incremental spend on the platform.Empowered team to collaboratively institute development practices, solution development lifecycle, quality standards; make solution choices, and share ongoing feedback for improvements. Invested in ongoing learning and development of solution building blocks like SDKs, libraries, templates and tools leading to strong productivity gains that slashed average time to solution delivery by 25%.Hired and onboarded 25+ team members globally, created a culture of collaboration, feedback and ongoing learning with opportunities for professional growth leading to numerous promotions to Leads and Staff Engineers and beyond. -
Senior Manager Solutions ArchitectureThe Trade Desk Jul 2019 - Oct 2023Sydney, New South Wales, Australia -
Program Management ConsultantMulti Channel Network Aug 2018 - Jun 2019Sydney, AustraliaSecured funding for 11 projects by creating business cases for them in line with objectives of a 3-year Transformation program to increase revenues, decrease operational costs and risks, and to merge operations with Foxtel.In addition, * Implemented Architecture Review Board to govern changes across the portfolio of projects* Seamlessly integrated MCNโs TV technology teams into Foxtelโs operation teams without disruption* Migrated platforms to both in-house as well as SaaS vendors to eliminate vendor risk and cut operating costs by $600k pa. -
Director, Tv Technology And Systems SupportMulti Channel Network Nov 2017 - Aug 2018Sydney, New South Wales, AustraliaCreated technology roadmap in line with company strategy to converge TV and Digital advertising. As part of roadmap, I spearheaded the design and development of SmartHub โ an innovative cloud-based platform for programmatic TV trading that generates significant incremental revenue. In addition, started a journey to upgrade, migrate and modernise several TV legacy platforms and infrastructure by doing platform upgrades and then moving specific workloads into the AWS cloud. Effectively led and coached a team of 35, increased productivity by implementing Agile with a mix of Waterfall.In addition,* Implemented IT service management for multi-system support using ServiceNow that increased user satisfaction.* Guided teams to implement several controls to achieve ITGC & SOX compliance.* Negotiated a 50% reduction in support costs for TV advertisement platform. -
Director - Technology, Data And Innovation [M]PlatformGroupm Mar 2017 - Nov 2017Sydney, AustraliaCharged with the command of overall technology, data and product strategies for proprietary media, as well as Programmatic, Search and Social media buying services. - Launched [m]PLATFORM toolkit nationwide through client pitches- Operationalised toolkit for Australian clients by implementing customisations, creating rollout plan, and training staff. - Assimilated 70 team members from 3 organisations into a single team, to successfully execute restructure without disruption.- Established and secured funding for APAC Innovation Hub, which delivered tools to improve operations and performance across APAC, securing GroupMโs eMMies 2017 โWe are Pioneersโ award. -
Head Of Data, Operations And Technology (Xaxis)Groupm Nov 2016 - Mar 2017Sydney, New South Wales, AustraliaPromoted to lead entire technology, data and operations team (technologists, data analysts, and traders) for Xaxis in Australia- Mentored team to develop tools, generate data & insights and create strategies to deliver better performance/optimization resulting in an additional 7% profit margin across proprietary media sales -
Head Of Platforms (Xaxis)Groupm Nov 2015 - Nov 2016Sydney, Australia- Increased revenue by 30% by developing and launching new products- Implemented Salesforce CRM for sales pipeline management, advancing productivity +40% and completing a seamless migration of data with no data loss. - Build new tools and integrations to automate business workflows which reduced effort by 6 hrs per team member, and improve margins by 3%. - Took ownership to successfully troubleshoot cross-device capability, leading successful deployment of capability globally- Strategized go to market for a new product launch in Australia, guided team on platform integrations and POC necessary, leading to a successful launch. -
Data Platforms ManagerNews Ltd Jan 2013 - Jun 2015Sydney, AustraliaDeveloped technology and platform roadmap for leveraging enterprise wide user data to drive engagement, data-driven marketing operations, and targeting advertising products across all digital properties in NewsCorp Australia. Worked collaboratively with editorial teams and commercial product stakeholders to gain their buy-in for implementation and commercialization.Architected and delivered several in-house solutions to realise roadmap including:- a Customer 360 View - Real-time audience segmentation platform (using Java / Storm / Kinesis on AWS),- first party cookie based cross site identity solution, - device graph to associate cookies / Device IDs to user IDs, - a Customer Insights Platform on AWS (using Hive / Base / Hadoop) to generate custom audience segments using Single Customer View, event streams, and device graph- an enterprise platform to create forms for enter competitions / promotions to collect user profile data - an Audience API to provide customer data to be used for personalisation and targetingIntegrated in-house platforms and solutions with Krux DMP (Salesforce Marketing Cloud), ExactTarget email platform, DoubleClick Ad Server, Tealium and in-house marketing analysis platform to - Deliver personalised content on NewsCorp's digital properties, increasing engagement- Build 8 targeted advertising products, increasing online advertising revenue- Deliver mobile friendly personalised newsletters, significantly increasing newsletter opens and clicks- Deliver churn analysis and subscriber journey email marketing, supercharging subscriber retention by 15%- Deliver numerous competitions, increasing customer data by 2x- Deliver a global preference management center to manage advertising consent, increasing compliance to latest privacy legislation -
Co-Founder & CtoHyperlocalizer Jan 2010 - Jan 2013Sydney, AustraliaI architecture and delivered a SaaS based Enterprise content management system (built using PHP / MySQL / AWS) for managing and operating large network of location or interest based websites. I oversaw the implementation of the platform across different client verticals like media, music, and listings businesses.Our Platform won the PwCโs Best Export Potential Award in 2011 at Tech 23, Sydney and was also admitted to Australian Technology Showcase of NSW Government. I rearchitected the platform to run on Azure, and was promoted by Microsoft as the worldโs first successful deployment of enterprise level open source CMS on Azure. I formulated multiple resourcing strategies including hiring in-house developers, engaging vendors, as well as establishing a Development Centre in India to deliver projects on time and within budget.
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Head Of Engineering, It, Ad Operations And AnalyticsPrime Digital Works Feb 2007 - Mar 2010I collaborated with the companyโs CEO to secure $5M in funding from PRIME TV to establish iPRIME, their online arm. I led the product strategy and engineering development of Australiaโs first hyperlocal media network of 77 websites, achieving 10%+ mom traffic growth for three years, increasing TV ad revenue by up to 8%, generating $1.5M+ in online ad revenues, 7x higher ROI to advertisers, and sold at 5x national average online advertising rates. To automate the operations, I architected a PHP/MySQL based content management platform that included automated content syndication from newsrooms and 10+ vendors. During the 2007 Australian Federal Election, I delivered worldโs first hyperlocal network of 150 political websites, www.federalelection.com.au, which earned distinction of being a Top 10 political website by The Australian. I devised a patent pending solution to synchronize online advertising with TV ads being played across the Prime TV network.During this period, I tactfully worked with 8 vendors to manage service delivery, and negotiated with them to reduce annual hosting costs as well as software licensing costs.
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Co-Founder & CtoOmniscythe May 2005 - Feb 2007Sydney, AustraliaLed the development of an innovative solution for aggregating, classifying, and organizing information from multiple sources and then automatically laying them out on large screen for knowledge based professionals like doctors, lawyers, etc. so they can quickly retrieve the information they need for a task they are doing.
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Principal Research EngineerMotorola Dec 1999 - Feb 2005I spearheaded global research and development of multimodal (speech, gesture, etc.) interaction capabilities across labs in USA, China, and Australia. โ Secured funding and steered development of four R&D projects: advanced in-car navigation system, hand-held navigation system, voice integrated phonebook/calendar, and multi-modal digital media organizer prototypesโ Granted 3 patents and published 10 conference papers in leading conferences around multimodal interaction research.
Anurag Gupta Education Details
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Summer School -
B.Eng
Frequently Asked Questions about Anurag Gupta
What company does Anurag Gupta work for?
Anurag Gupta works for Akordi
What is Anurag Gupta's role at the current company?
Anurag Gupta's current role is Head of Engineering.
What schools did Anurag Gupta attend?
Anurag Gupta attended University Of New South Wales, Stanford University, University Of Sydney.
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Anurag Gupta
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Anurag Gupta
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