Co-founded Vervotech, leading business and operations. Drove 10X revenue growth leading to its acquisition by Constellation Software.Playing a pivotal role in strategizing the company's path after the acquisition.Managing all aspects of acquiring new business and brand awareness, including demand generation, brand enhancement, content marketing, digital marketing (SEO, SEM, and Dark Social), product marketing, market research, partnership and alliances management, talent branding, internal and corporate communications, investor relations, event management, and thought leadership.

Accelq was a startup when I joined. Goal was to start getting traction in marketing quickly. Implemented some best practices and 1. Saw 200% increase in website traffic2. Nearly 10X increase in number of qualified leads3. Setup marketing processes, CRMs to track performance of Marketing Team and give clear visibility of value to the management4. Launched new website with correct messaging and positioning

• Marketing Strategy - Develop marketing campaigns that align with business priorities. Identifymarketplace opportunities based on market and competitive assessment. Build marketing program to increase the brand’s online presence.• Demand generation – Develop the strategy for and manage the marketing programs that drive awareness and organic demand using a combination of evangelism, digital ads, SEO, social media, public/press relations, and analyst relations to reach broadest possible end user audience• Content Marketing Planning – Develop communication plans by crafting unique positioning and employing storytelling technics. Own the content from planning to publish stage - manage editorial calendars & deploy innovative content promotion tactics to increase the brand’s digital footprint.• Campaign Management - Oversee marketing campaigns from planning to execution stage by wearing the following hats: ➤ Content Development - Develop internal and external communications (like newsletters,playbooks, brochures, website content, social posts, client mailers, etc.) to propagateDeloitte’sservices and products. ➤Stakeholder Management - Collaborate with cross functional teams like Business,Creative, Social Media, Marketing Insights & Analytics, Tech and External Agencies. ➤ Performance Analysis - Leverage tools like Libsyn, Sprinklr, Splash and Deloitte Analytic Dashboards to measure KPI’s for top priority campaigns and develop performance insightsfor leaderships. ➤ Manage Budget – Manage marketing invoices from submission to payment stage fortheBusiness Unit.• Events – Conceptualize and execute Deloitte sponsorship and virtual events to create awareness about the organization’s service offerings and generate leads for the business.• Internal Communication: Ideate and develop content vehicles for campaigns like Reward andRecognition to ensure internal brand engagement.

Served as Marketing Analyst at CloudMoyo; owning and executing enterprise brand positioning, communications, and marketing.Key functions included:Developing multi-channel marketing and communications plans for CloudMoyo’s largest region, the U.S.Establishing and managing a targeted marketing team to develop high-impact content, digital advertising campaigns, digital analytics, and CRM strategies.Developing and managing Content strategy – as the lead for CloudMoyo’s content strategy, I ensured that all marketing and communications content was consistent and covered each stage of the customer buying journey across all the channels.Campaign management: Prompt and effective delivery of all B2B campaigns directed at the industries – BFSI, Manufacturing, Retail, Railroad and AEC, utilising a wide range of digital and offline tools including: web (website development, SEO, PPC), social media, events, e-alerts, PR, direct mail, and advertising.Lead and income generation: Responsible for driving income across the business:➤ Sales support: Managing the lead generation team and bringing in new opportunities for the sales team.➤ Relationship management: Managing key partner relationships to secure channel marketing opportunities.

Held responsibility for generating inbound sales pipeline through marketing efforts.Created email campaigns to increase brand visibility as well as generate buying interest by the means of personalized messaging, effective follow-up and nurture mechanisms.Led the digital change by introducing chat bots into the website, created action-oriented landing pages and increased social media engagement by the means of content marketing.Induced the management to examine the existing marketing tools and brought in futuristic tools that increased the conversion volume significantly.Evaluated the competitive environment for new products, analyzed the potential for entry, and successfully presented recommendations to senior management. In a very competitive category such as travel technology, I was able to make inroads into a bunch of large accounts in the U.S. market in a very short time.Led event marketing for several industry-specific international events including PhoCusWright Conferences, USA. Successfully managed to get more than a hundred interest-based queries on the website within a time span of two weeks.

• Approaching channel partner, generating Leads.• Conducting competitor's strategy analysis and studying their project pricing, USP.• Sales through generating leads through hot prospective channel partners.• Understanding the overall operations of KPL in India