Anurag Mohan Email & Phone Number

➢ Coordinate recruitment and admissions for Online BBA Completion program at Liautaud School of Business.➢ Manage the development and maintenance of program database & routine reports to track admission targets.➢ Collaborate with campus partners to develop marketing campaigns for targeting potential students for the Online BBA program.➢ Communicate with prospective students about their interests and queries for the Online BBA Program.

➢ Run cleanups based off reporting & audits of prospect records in Pardot and manage duplicate SFDC records by merging with Cloudingo➢ Provide analysis presentation deck of promotional product, partner & member marketing emails which includes but not limited to:Pardot reporting data, Google Analytics reporting and recommendations with actionable insights➢ Create and manage reporting for social media across all platforms including Facebook, LinkedIn, Twitter, Instagram with reports onImpressions, Likes, ROI, Engagement Rate and Fan Growth

Greater Chicago Area

➢ Conducted research to identify new markets and client needs for the Health Economics Outcomes Research team.➢ Executed meetings with prospective clients to discuss future business opportunities with SIRO Clinpharm.➢ Communicating Health Economics and Outcomes Research team capabilities and strengths to prospective clients.

➢ Conducted literature review and primary research for a project on medication safety in the community setting.➢ Abstracted data from identified literature and carried out appropriate analysis of the data to identify medication errors.➢ Conducted descriptive statistical data analysis using Excel and SAS for the abstracted data from the literature.➢ Presented the findings of the data analysis to key stakeholders and to the Department of Health Economics & Outcomes Research.

Mumbai Area, India

➢ Co-ordinated meetings among clients, media planning department, third party vendors and creative teams for new TelevisionCommercial shoots, radio recordings and other advertising deliverables.➢ Documented and maintained financials for advertising campaigns of clients such as ICICI Prudential, Godrej and Grofers.➢ Supervised Television Commercial shoots and Radio Recordings for leading brands such as ICICI Prudential, Godrej and Grofers.➢ Lead new product innovation strategy for Godrej CPG products including development of product positioning and packaging.➢ Planned, tested and executed the successful launch of the first Marketing Campaign for Grofers, an online groceries delivery Appin India, that included Television Commercials, Radio Ads, Billboard Ads and Newspaper Print Ads.

Mumbai Area, India

➢ Performed daily deliverables of Marketing Campaigns for clients like Abbott, Johnson and Johnson and Neutrogena.➢ Conducted primary market research for a novel Abbott Cancer medication among a pool of primary physicians and retail stores.➢ Developed a marketing strategy consisting of a promotional strategy for Neutrogena Hand Wash for their target segment.

Mumbai Area, India

➢ Assisted in deliverables for the Quality Assurance, Business Development, Commerical & Marketing Departments.➢ Evaluated different Marketing Campaigns and Business Operations conducted for various products of Pfizer India.

Doctor Of Philosophy - Phd, Business Administration And Management, General

Master Of Science - Ms, Marketing

Master Of Business Administration - Mba, 4.0

Master Of Science (M.S), Pharmaceutical Systems And Outcomes (Health Economics And Outcomes Research)

Bachelor'S Degree, Pharmaceutical Sciences And Technology