Head of Marketing, Digital Marketing, Brand Management.

As a Senior Digital Marketing Strategist at Virtual Employee Pvt Ltd, I am responsible for creating and executing 360° Digital Marketing Strategies that help our clients build and enhance their digital brand presence across various online channels. I specialize in developing creative brand stories and campaign narratives that effectively engage target audiences and execute paid ads strategies with CRO strategies.Some of my key responsibilities include:Market and Competitor Research: Conduct thorough market and competitor research to identify trends, customer needs, and areas of opportunity for the brand.Brand Development: Develop a comprehensive brand strategy based on the research findings, including the brand's value proposition, key messaging, and visual identity.Digital Branding: Implement the brand strategy across all digital channels, including social media, email marketing, website, and other online platforms.Social Media Strategy Development: Develop a social media strategy that aligns with the brand's objectives and leverages the strengths of each platform.Paid Ads Strategy Development: Develop and execute paid ads strategies, including Google Ads and social media advertising, to drive targeted traffic and conversions.Analytics and Reporting: Monitor and analyze the performance of all digital marketing initiatives, including paid ads, using tools such as Google Analytics and Facebook Ads Manager. Use data-driven insights to optimize campaigns and improve ROI.CRO and Marketing Optimization: Use conversion rate optimization (CRO) techniques to optimize landing pages, ad copy, and other elements of the user experience to improve conversion rates and reduce cost per acquisition (CPA).Audience Segmentation: Use audience segmentation techniques to target ads to the most relevant and high-converting audiences, based on factors such as demographics, interests, and behaviors.

Creating a Digital Presence for the Entire Brand Creating Paid Marketing and Revenue Generation Strategies.● Promotions through paid campaigns for driving traffic to the website.● Make strategies to promote websites and target new audience sets.● Updating Products for Google Merchant Centre● Taking care of active Google Ads campaigns.● Run test campaigns for multiple accounts for Search, Display, Shopping &Video ads.● Researching and implementing content recommendations for organicSEO● SEO, Speed, Tags, Keywords Consistency● Utilizing Google Tag Manager to implement all the required tags andcontrolling events to trigger tags● Backlinking and link juice analysis● Keyword Placement • Canonical tags • Url Optimization● Link Building: Article Submissions on other websites , Guests Blogging, Link Partnerships● Creating paid social media campaigns for advertising.● Market Research through social media platforms to reach newcustomers, generate leads and retain existing customers.● Creating relevant ad sets based on custom audiences, interests, anddemographics.

Creating a Digital Presence for the Entire Brand● Promotions through paid campaigns for driving traffic to the website.● Make strategies to promote websites and target new audience sets.● Updating Products for Google Merchant Centre● Taking care of active Google Ads campaigns.● Run test campaigns for multiple accounts for Search, Display, Shopping &Video ads.● Researching and implementing content recommendations for organicSEO● SEO, Speed, Tags, Keywords Consistency● Utilizing Google Tag Manager to implement all the required tags andcontrolling events to trigger tags● Backlinking and link juice analysis● Keyword Placement • Canonical tags • Url Optimization● Link Building: Article Submissions on other websites , Guests Blogging, Link Partnerships● Creating paid social media campaigns for advertising.● Market Research through social media platforms to reach newcustomers, generate leads, and retain existing customers.● Creating relevant ad sets based on custom audiences, interests, anddemographics.● Coordinated and optimized category pages, brand stores, and campaignsand develop actionable strategies.● Quora marketing● Help to create and support marketing content to socialize and use forsocial media purposes (e.g., customer video briefs, customer case studies,blog posts, posts from analysts and customers).● Creating detailed reports to analyze data including CPC, impressions,CTR, and conversions to reach desired CPA levels, increase ROI and increase lead generation, improving the quality score, clicks &● Creating backlinks for the website, forum participation, and keyword planning● May 2021 – March 2022 | GBM Fabrics | Digital Marketing Manager impressions.● Monitor & administer web analytics dashboards, reports, essentialreporting tools, & point out key areas of importance following clientgoals.● Creating product listings and maintaining online reviews and ratings.

Worked as a Digital Marketing Executive responsible for undertaking Digital Marketing Activities and Execution of Google Ads, Social Media Management, and Digital Brand Awareness.Following are my Duties and Responsibilities. • Created a Digital Presence more prominent • Creating a Digital Presence for the Entire Brand • Promotions through paid campaigns for driving traffic to the website. • Make strategies to promote websites and target new audience sets. • Updating Products for Google Merchant Centre • Taking care of active Google Ads campaigns. • Creating paid social media campaigns for advertising. • Market Research through social media platforms to reach new customers, generate leads, and retain existing customers. • Creating detailed reports to analyze data including CPC, impressions, CTR, and conversions to reach desired CPA levels, increase ROI and increase lead generation, improving the quality score, clicks & impressions. • Preparing social media engagement and activities reports. • Researching and implementing content recommendations for organic SEO • SEO, Speed, Tags, Keywords Consistency • Backlinking and link juice analysis • Keyword Placement • Canonical tags • Url Optimization • Link Building: Article Submissions on other websites, Guests Blogging, Link Partnerships • Making sure our website SEO health is maximum and speed is optimized Website speed and load Auditing.

Founder, Director and CEO of a well perceived Technology Comapny in Gujarat providing its solution to national and global extent.