Anurag Roy Email and Phone Number

Product & portfolio decision science - PayPal Buy Now Pay Later

- As part of the retailer's commitment to safety, analytics projects were developed to determine ways to improve the working environment for associates and reduction of incidences via changes to operational, design, workforce, and other factors.- The final model involved cleaning and collation of datasets from disparate sources, additional feature creation & engineering, and implementing classification algorithms (logistic & random forest classifiers) to determine the response. - Tools: SAS, R

- Worked in the Analytics, Information and Modeling team (Risk Consulting practice) in domains such as Energy, Natural Resources, Education and more.- Independently handled numerous end-to-end Forensic Technology Data Analytics projects (AP/AR, P&P, SoD processes). - Developed SQL stored procedures and routines to enable reporting and dashboarding of relevant business risk metrics. - Introduced bespoke ETL methodologies to automate the parsing and cleaning of large data files using R scripts. - Trained, mentored and supervised new hires to ensure high productivity and deliverable quality.- Worked on segmentation problems for a major client to identify drivers of overspending in telecom product usage.- Tools: SQL Server, R, Tableau, IDEA

- Marketing analytics for a major electronics retailer's Customer Insights Unit. - Tracked and highlighted key business decisions taken as part of its $1B transformation initiative- Created marketing mix models, segmentation and lift analyses to assess the efficacy of marketing initiatives - Performed ad-hoc analyses (<24 hours) as a rapid impact specialist to answer time-critical business questions - Tools: SAS, SQL (Teradata/Oracle/Netezza), Excel