Handled 10 key Accounts (Direct Billing Partners) and looked after retail & distribution sales of Uttarakhand for Samsung Electronics. Key Account Manager (Eastern U.P) – KAM for Samsung India’s biggest Consumer Electronics distributor (200cr/yr). Handled a dealer base of 210 + outlets. Responsibilities• Target and scheme formulation- Setting sell in, sell through and sell out targets for partners and for my team (Sales Officer, In Store Promoters, Field Sales Executive and Team Leader). Prepare beat plan for sales officers and field sales executive in order to have maximum extraction per visit. • Team Management- Lead a team of 3 sales officers, 6 Sales executives, 4 sell out officers and 40 In-store promoters to achieve company's objective and bring consistent sales growth.• Inventory Management- SKU level forecasting to minimize the losses for the partner and company by avoiding ageing of the SKUs. Achieving the accuracy of 90% (benchmarking 70%).• Market Research – Market survey in order to know the actual potential of the market and dealers so that proper strategies can be made and driven for concern outlets and concern product category (eg low market share).• Cross functional collaboration – Proper coordination with the marketing team to provide marketing supports to the potential outlets (in shop branding, POSM, Header), coordinating with supply chain team for proper SKU level planning, coordinating with product team to get supports on some SKUs for faster liquidation and coordinating with logistic team to ensure timely delivery of material to the partners.

Business growth strategy (Mobile Division)~ Lucknow City1) Identified & bucketed de-growth reasons for Samsung’s share at 55 high potential stores (5cr, last 3 month avg business)2) Worked on schemes, affordability, increasing Samsung's visibility at stores, stock availability, incentive structures of sales person to drive growth at these stores 3) Achieved Samsung’s share growth from 12.37% to 22.6% at these 55 stores in 1.5 months (Lucknow city).Premium Growth Strategy(Consumer Electronics ) ~ Lucknow City 1) Identified the gaps (w.r.t stores and competitors) in TV, Refrigerator, Washing Machine, AC and Oven product category2) Identified high potential stores & devised premium growth strategy in above product category by applying retail management principles3) Successfully ran a pilot at 25 high potential stores, achieved 12.6% premium growth in 2 months. (Lucknow city)

I was a part of Center of Excellence, Dermatology- Global Team. I worked on brand communication strategy of Acne medicine, Duac 5% and Duac 3%. Key highlights of my projects were: 1) Captured key insights from Acne patient by mapping consumer’s journey through primary and secondary research2) Discovered 7 main drivers influencing patient’s behavior, documented pains/gains through social listening3) Assessed & incorporated future key communication strategies by identifying 2 core Target Group out of 4 patient segments4) Identified the gaps in doctor’s ecosystem by interviewing 30 specialist doctors and 25 pharmacists in Mumbai5) Formulated and proposed promotional strategy to increase brand engagement across 7 global co-creation markets like U.K, Spain, Poland, Germany, South Korea, Turkey and Mexico. 6) Devised digital business content as a part of better in-clinic /MCM execution to increase touch points with doctors

Conducted an in-depth study on the usage of control system in industrial operations.Documented functioning & application of the distributed control system by observation & secondary research