Anurag Goel Email & Phone Number

Raleigh, Nc, Us

Employee #1 and Founder - Building from the ground up a Global Business Value Consulting, Value Realization, and Cloud Economics function at the market leader for Hybrid Cloud and other open source enterprise technologies. Leadership of a ~$3 billion book of business and 40+ global FTEs (including front-line managers).Close collaboration with AWS, Google Cloud, Microsoft Azure, VMWare etc. on key industry topics including AI, App Migration and Modernization, DevOps, Cloud, Container Security etc.Leading a global team of highly talented business value SMEs responsible for:1. Faster and bigger deals with a larger more predictable pipeline2. Establishing from scratch strategic selling motions with a customer value focus at scale3. Embedding value management across Red Hat functions - Sales, CSM, SE, Product etc.4. Developing & activating value realization tools, enablement, assets to drive retention/expansionKey Accomplishments:1. Among Top 20 senior executives hand-picked from 20,000 employees for Accelerated Leadership Development program in 20232. President's Club 2023 - selected among Top 0.5% global field force3. $500M+ ACV closed using a value approach, 5k sellers enabled on value skills, 1.6x win rates with value4. 150%+ KPI attainment leading to 2x scale in team impact & size every 6 months

Advising on US GTM strategies with a focus on business value consulting and realization

Selected to join a global elite team of 35 go-to-market leaders as a "GTM Ambassador" to champion a paradigm shift in analyzing GTM challenges / solutions holistically across Sales, CS, Marketing etc.

New York, Ny, Us

Global community supporting high-growth revenue leaders in Sales, Marketing, Customer Success, and RevOps

The Value Advisory Ecosystem is an elite peer group of professionals at world-class companies who want to improve the acquisition, retention, and growth of customer accounts by partnering on the attainment of business outcomes.

San Francisco, California, Us

I led the value advisory function for a $200M+ ARR Cloud business at Salesforce. My team accelerated $50M+ of revenue by driving delivery of ROI business cases, big deal structuring, value realization etc. Key accomplishments include:1. Selected among Top 1% Global employees in "Accelerate FY21" for fast-track leadership roles2. Built first ever "Global KPI Benchmarking" program for Salesforce 3. Internal CFO to Sales leaders - Run Top Accounts program, GTM acceleration etc.4. Selected as MVP out of 200-strong field team by AVP Sales within 6 months of start

San Jose, Ca, Us

Contributed to the 300% growth of Adobe from $4B revenue in 2013 to $11B in 2019 with multiple roles related to building and scaling a comprehensive Value Consulting Program.In my last role, I led a global team of 6 consultants responsible for driving Sales / Customer Success strategy + execution of programs for a key GTM function in Adobe's Digital Experience Cloud.Key accomplishments include: 1. Top 5% employee engagement score received for team of global consultants2. Achieved 8% lift in Sales win rates through new Presales GTM for Marketing Cloud3. Increased retention by 4% with global Customer Value Realization program

San Jose, Ca, Us

I set up and led a global team of 10 value consultants (including a first-line manager) responsible for scaling the Value Consulting practice globally and spreading the value methodology to various functions including CSM, Marketing, Product etc.Key accomplishments include:1. Achieved 15% increase in average sale price (deal size) and accelerated deal closure2. Showcased to CXOs the business value of Adobe Cloud solutions

San Jose, Ca, Us

I established from scratch a Value Consulting practice for Adobe in APAC/Japan.Key accomplishments include:1. Influenced $50M in booked revenue in 2015 (up 400% from 2013)2. Developed ROI Business Cases, Benchmarking, Maturity Model etc.3. Built value-selling tools, team, sales/partner enablement, thought leadership etc.

Worldwide, Oo

• Strategized and executed performance improvement transformations • Improved profit by 2% for Asia’s #1 Telco through shared services setup• Optimized outsourcing costs by 5% for UK's leading energy provider

Walldorf, Bw, De

• Influenced $40M+ increase in revenue from SAP deal wins• Led CXO engagements to provide business value justifications for SAP sales

Strategic Management

Master Of Business Administration - Mba

Bachelor Of Science - Bs, Computer Engineering