• Incubated Analytics, Performance Marketing, and Products/Solutions businesses for Credit Unions and Community Banks• Acquired first 5 logos and scaled P&L to $ multi-MM within a year• Oversee all aspects of P&L, delivering on revenue & Gross margin goals, Offering development, Product Market fitment, GTM strategy, Funnel development & management, and Account management

Set-up a Growth Office for a $200MM+ ARR serving 8 of the top 10 US banks, leading asset management firms, major network providers, and over 40 regional and community banks, credit unions, and fintechs.As Chief of Staff for Banking Analytics, I am responsible for devising growth strategies, managing special projects, cultivating channel partnerships, and sales strategies to ensure sustained business growth and market leadership

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Collection Strategy of Credit Cards for a Top 10 Indian Bank• Developed Probability of default models, enhanced contact strategy and framework to forecast loss for a quarter; Efficient contact strategy resulted in increased collections of INR 1.8 MM across a quarter Maintenance roster development for designated Oil Rigs for an Asian Oil & Natural Gas giant• OPEX optimisation - Route, Running Cost of vessel, Equipment On/Off loading, Manpower resulting in potential savings of ~MYR 25 MM over a yearBack Office Transformation for an US Bulge Bracket Investment Bank• Capacity planning & optimization for a team of ~350 agents resulting in savings of ~ 100 FTE hours daily and ~ 20 % increased adherence to SLAGift & Entertainment Expense reconciliation process for a US Fortune 500 Financial institution• Automated reconciliation of expenses charged vs precleared impacting ~30,000 employees leading to savings of ~ 1000 FTE hours ($ 0.8 MM yearly)

Next Best Offer Strategy suitable for Small Medium Business for the most valuable Telecom brand of the Middle East• X-Sell, Up Sell framework (Propensity Models) enabling Product Bundling, which yielded an potential increase of EBIT by ~3 MM AED across an year

Loyalty & CRM Analytics transformation for a Fortune 10 Oil & Gas gaint• Developed a sales planning tool for 11 markets, resulting in the forecast of an additional $1.2 billion in sales due to campaigns across 22 fuel and non-fuel products.Customer experience improvement strategy of contact centers for an Australian energy major • Identified key drivers for Net Promoter Score (NPS) decay • Launched training programs for agents, increasing NPS by 2.5 points within a quarterRecommendation Engine to improve Channel sales for a Fortune 100 Technology giant• Increased product pallet penetration by enhancing X-Sell of accessories and services alongside principal products (laptops, printers, desktops) for B2B customers across North America• Generated an incremental revenue of $0.6 MM in one monthCampaign effectiveness for a B2B computer peripherals supplier organization of North America• Developed Click-Through and Open Rate models for 10+ tactical campaigns• Achieved an 8.5% increase in Click-Through Rate and a 4.5% increase in Open RateDemand Forecasting for an US based Fortune 500 Pharmaceutical giant • Forecasted sales worth $0.8 billion for 320 SKUs in Asian markets• Improved forecasting accuracy from 50% to 85%

Customer Segmentation for Private label cards of an US Bank• Development of Customer 360 view and segmentation for targeting customers with relevant campaigns via E-Mail ; Customized targeting improved conversion by 18 %In-store employee feedback analysis for a Promotional event• Framework harnessing NLP to extract employee opinion, resulting in identification of pain points and developing roadmap to mitigate them